ELECTRONICS

EBAY ELECTRONICS HOLIDAY PLANNING 2015

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2015 Holiday Key Timelines

Promotional Period Start Date End Day & Date

Fund Your Holidays Mon, Nov 2 Sun, Nov 8

Shop Early & Save Mon, Nov 9 Sun, Nov 15

Countdown to Black Friday Mon, Nov 16 Sun, Nov 22

Black Friday Week Mon Nov 23 Wed, Nov 25

Thanksgiving Thu, Nov 26 Thu, Nov 26

Black Friday Fri, Nov 27 Fri, Nov 27

Cyber Saturday Sat, Nov 28 Sat, Nov 28

Countdown to Cyber Monday Sun, Nov 29 Sun, Nov 29

Cyber Monday Mon, Nov 30 Mon, Nov 30

Cyber Tuesday Tue, Dec 1 Tue, Dec 1

Cyber Monday week Wed, Dec 2 Sun, Dec 6

Green Monday Mon, Dec 7 Tue, Dec 8

Cyber Week extended Wed, Dec 9 Thu, Dec 10

Fashion Friday Fri, Dec 11 Fri, Dec 11

Cyber Week extended Sat, Dec 12 Tue, Dec 15

Last minute gifts Wed, Dec 16 Thu, Dec 24

This year, eBay is pre-committing our most powerful marketing support during Holiday for items and events based on selling thresholds

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Tier A:Single Item Promotions

Tier B:Event

Promotions

• Single item• $500K+ sales forecast over 1-2 days• High demand inventory, usually branded• Significant discount (20%+) below market-

leading price

• 10-200 items comprising a consistent theme of inventory• Sales forecast:

• $800K for Holiday Non-Peak week Events • $1M for Holiday Peak week (Thanksgiving & Cyber

Monday Weeks) • High demand inventory; branded or opening price point• Market-leading price (pre subsidy)• Selection and value proposition

Each promotion will receive a minimum of 4 hours of exposure with additional exposure pending performance

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Deals Page ‘primary’ placement

ONSITE

Deals Page ‘deals by category’ placement*

*Note: Deals Page ‘deals by category’ placement is not currently available for pre-commitment.

eBay Homepage Billboard

"HERO" Billboard to targeted audience

Deals Homepage

Deals Page Key Item Placement

Email Placement

Holiday Email Placement ATF

Tier A: Single Items

eBay Homepage Billboard

Event billboard to targeted audience

Deals Homepage

Deals Page ‘deals by category’ placement*

Email Placement

Holiday Email Placement BTF

Tier B: Events

Q4 Events will Focus on hot NIS product offerings with the best in market valueLaptops/Tablets, Gaming Consoles and CE will continue to be the go-to categories for tech in Q4’15. During the key holiday moments, tech events will focus on supplementing our key head inventories with breath of value and selections for eBay treasure hunters

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High Level ThemeCellphones Focusing on events on peripherals to iphone6, 6S and Galaxy S6 and Note5,

power banks, cases etc.

Computer and Networking Selections of value Chromebooks/tablets, brand specific push as well as events on monitors and printers during peak holiday period

CETV across the size spectrum, 4K TV, entry level 1080 (to hit price point), headphones and shelf sound-dock promotions, additional CE gadget focus for eBay Treasure Hunters

Gaming Gaming console bundles, value titles, gaming peripherals and accessories, (pre-owned titles at great value (TBD)

Photo Point and shoot cameras at great value; refurbished SLR, lens promotion, GoPro accessories and other action cams, HD video cam

Seller Specific Open to discuss seller specific events promotion depending on inventory mix

Specific Inventory Guidance (Computer and Networking)

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Category Brand Item Description ConditionDeal Price

(*Guidance only)

Event Forecast

PC and IT products Apple Apple iPad Air 2 16GB New $349.99 2x/month 10,000PC and IT products Apple Apple iPad Air 2 64GB New $449.99 2x/month 10,000PC and IT products Apple Apple iPad Air 2 128GB New $549.99 2x/month 5,000PC and IT products Apple Apple iPad Mini 3 16GB New $279.99 2x/month 10,000PC and IT products Apple Apple iPad Air 16GB New $299.99 2x/month 5,000PC and IT products Apple Apple iPad Air with Retina, 128GB, WIFI + 4G LTE, UNLOCKED New $399.99 1x/month 2,000PC and IT products Apple Apple iPad Air with Retina, 64GB, WIFI + 4G LTE, UNLOCKED New $349.99 1x/month 2,000PC and IT products Apple Apple iPad Air 32GB Retina Display 4G Unlocked + WiFi New $299.99 1x/month 2,000PC and IT products Apple Apple 13.3" MacBook Pro MD101LLA Notebook Computer New $799.99 2x/month 5,000PC and IT products Apple Apple MacBook Air MJVE2LL/A 13.3-Inch Laptop (128 GB) New $799.99 2x/month 2,000PC and IT products Apple Apple Macbook MF840LL/A Intel 13.3" 256GB New $1,199.99 1x/month 1,000PC and IT products Apple Apple Macbook MF839LL/A Intel 13.3" 128GB New $999.99 2x/month 1,000PC and IT products Apple Apple Macbook MJVM2LL/A Air Intel i5 11.6" 128GB New $699.99 2x/month 5,000PC and IT products Apple Apple MacBook Air MJVG2LL/A 13.3" LED Notebook - Intel Core i5 New $949.99 2x/month 1,000PC and IT products Apple Apple Macbook 12" 256GB New $1,199.99 2x/month 1,000PC and IT products Apple Apple Macbook 12" 512GB New $1,499.99 1x/month 1,000

Specific Inventory Guidance (Computer and Networking)

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Category Brand Item Description ConditionDeal Price

(*Guidance only)

Event Forecast

PC and IT products Microsoft Microsoft Surface Pro 3 64GB New $599.99 2x/month 2,000PC and IT products Microsoft Microsoft Surface Pro 3 128GB New $749.99 2x/month 2,000PC and IT products Microsoft Microsoft Surface Pro 3 256GB New $949.99 1x/month 1,000PC and IT products Microsoft Microsoft Surface Pro 3 512GB New $1,499.99 1x/month 500PC and IT products Samsung SAMSUNG 850 EVO 2.5" 500GB SATA III 3-D Vertical Internal Solid State Drive New $139.99 2x/month 5,000PC and IT products Samsung SAMSUNG 850 EVO 2.5" 250GB SATA III 3-D Vertical Internal Solid State Drive New $89.99 2x/month 10,000PC and IT products Crucial Crucial BX100 1TB SATA 2.5 Inch Internal Solid State Drive - CT1000BX100SSD1 New $329.99 2x/month 5,000PC and IT products Crucial Crucial MX100 512 GB SATA 2.5-Inch 7mm Internal Solid State Drive CT512MX100SSD1New $159.99 2x/month 5,000PC and IT products Crucial Crucial MX100 256GB SATA 2.5-Inch Internal Solid State Drive CT256MX100SSD1 New $79.99 2x/month 5,000PC and IT products Seagate Seagate Expansion 5TB USB 3.0 Desktop External Hard Drive New $114.99 2x/month 5,000PC and IT products Seagate Seagate Expansion 4TB USB 3.0 3.5" Desktop External Hard Drive STEB4000100 New $99.99 2x/month 5,000PC and IT products Seagate Seagate 1.5TB USB 3.0 2.5" Portable External Hard Drive New $49.99 2x/month 10,000PC and IT products WD WD Elements 2TB Portable External Hard Drive, USB 3.0, USB Powered New $59.99 2x/month 10,000PC and IT products WD WD Elements 1TB USB 3.0 Portable External Hard Drive New $39.99 2x/month 10,000PC and IT products WD WD My Passport Ultra 2TB External Hard Drive, USB 3.0 New $69.99 2x/month 10,000

Specific Inventory Guidance (Photo)

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Category Brand Item Description ConditionDeal Price

(*Guidance only)

Event Forecast

Photo Nikon Nikon D3300 DSLR Camera w/ 18-55mm VR II + 55-200mm VR Lens NEW $399.00 1X / MONTH 300Photo Nikon Nikon D810 Digital SLR DSLR (Body) NEW $2,099.99 1X / MONTH 300Photo Nikon Nikon D7100 w/ 55-300 VR + 18-55mm Nikkor lens + wu-1a adaptor + SLR bag Refurb $699.99 1X / MONTH 300Photo Nikon Nikon D750 Digital SLR (Body) NEW $1,499.99 1X / MONTH 200Photo Nikon Nikon D4S (Body) NEW $3,999.00 1X / MONTH 30Photo Canon Canon EOS 7D II Digital SLR Camera MK 2 Mark II DSLR Body NEW $1,149.00 1X / MONTH 200Photo Canon Canon EOS-1D-X SLR (Body) NEW $3,999.00 1X / MONTH 30Photo Canon Canon EOS 6D Digital SLR DSLR (Body) NEW $1,099.99 1X / MONTH 200Photo Canon EOS 5D Mark III (Body) NEW $1,999.00 2X / MONTH 200Photo GoPro GoPro Hero5 NEW $499.99 1X / MONTH 500Photo GoPro GoPro HERO4 Black NEW $399.00 1X / MONTH 500Photo GoPro GoPro HERO3 Silver NEW $299.00 1X / MONTH 300Photo GoPro GoPro HERO3+ Black Refurb $249.99 1X / MONTH 1,000Photo GoPro GoPro HERO3+ Silver Refurb $199.99 1X / MONTH 1,000Photo Sony Sony Alpha a6000 Mirrorless Digital Camera NEW $599.99 1X / MONTH 300

Specific Inventory Guidance (Gaming)

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Category Brand Item Description ConditionDeal Price

(*Guidance only)

Event Forecast

Video Games Warner Bros LEGO Dimensions Starter Pack New $89.99 2X / MONTH 1,000Video Games Activision Destiny: The Taken King New $49.99 release 1,000Video Games EA Star Wars Battlefront New $49.99 release 1,000Video Games 2K Sports WWE 2K16 New $49.99 release 1,000Video Games Activision Guitar Hero Live New $89.99 release 3,000Video Games Activision Call of Duty: Black Ops III - Standard Edition New $49.99 release 2,000Video Games EA Madden NFL 16 for PS4 and Xbox One New $49.99 2X/MONTH 5,000Video Games EA FIFA 16 for PS4 and Xbox One New $49.99 2X/MONTH 2,000Video Games 2K Sports NBA 2K16 for PS4 and Xbox One New $49.99 release 1,000Video Games Sony Sony Playstation 4 500GB Bundle New $349.99 2X / MONTH 10,000Video Games Microsoft Microsoft Xbox One Holiday Bundle New $299.99 2X / MONTH 10,000Video Games Microsoft Xbox Live One Year Subscription Card New $29.99 2X/MONTH 5,000Video Games Sony Sony PSNetwork Card New $35.99 2X/MONTH 5,000Video Games Nintendo Wii U 32GB Black Deluxe Set w/ Super Mario 3D World New $349.99 2X / MONTH 1,000

Specific Inventory Guidance (Cellphone)

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Category Brand Item Description ConditionDeal Price

(*Guidance only)

Event Forecast

Cellphone Apple iPhone 6s 16gb New $629.00 2X / MONTH 1,000Cellphone Apple iPhone 6s 64gb New $729.00 2X / MONTH 1,000Cellphone Apple iPhone 6s Plus 16gb New $729.00 2X / MONTH 1,000Cellphone Apple iPhone 6s Plus 64gb New $829.00 2X / MONTH 1,000Cellphone Apple iPhone 6s 128gb New $829.00 2X / MONTH 1,000Cellphone Apple iPhone 6s Plus 128gb New $929.00 2X / MONTH 1,000Cellphone Samsung Samsung Galaxy Note 5 New $599.99 2X / MONTH 1,000Cellphone Apple iPhone 6 16gb New $599.99 2X / MONTH 1,000Cellphone Apple iPhone 6+ 16gb New $699.99 2X / MONTH 1,000Cellphone Apple iPhone 6 64gb New $699.99 2X / MONTH 1,000Cellphone Apple iPhone 6+ 64gb New $799.99 2X / MONTH 1,000Cellphone Apple iPhone 6 128gb New $799.99 2X / MONTH 1,000Cellphone Apple iPhone 6+ 128gb New $899.99 2X / MONTH 1,000Cellphone Samsung Samsung Galaxy S6 32GB Factory Unlocked New $449.99 2X / MONTH 1,000Cellphone Samsung Samsung Galaxy S6 Edge 32GB New $749.99 2X / MONTH 1,000

Specific Inventory Guidance (Cellphone)

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Category Brand Item Description ConditionDeal Price

(*Guidance only)

Event Forecast

Cellphone LG LG G4 New $449.99 2X / MONTH 1,000Cellphone HTC HTC One M9 32GB (Factory Unlocked) 4G LTE New $549.99 2X / MONTH 1,000Cellphone Motorola Motorola Nexus 6 New $399.99 2X / MONTH 1,000Cellphone Sony Sony Xperia Z3 New $449.99 2X / MONTH 1,000Cellphone Samsung Samsung Galaxy Note 4 New $499.99 2X / MONTH 1,000Cellphone Apple Apple Watch Sport 38mm New $309.99 2X / MONTH 1,000Cellphone Apple Apple Watch Sport 42mm New $369.99 2X / MONTH 1,000Cellphone Apple Apple Watch 38mm Steel Case New $509.99 2X / MONTH 1,000Cellphone Apple Apple Watch 42mm Steel Case New $569.99 2X / MONTH 1,000

Specific Inventory Guidance (CE)

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Category Brand Item Description ConditionDeal Price

(*Guidance only)

Event

CE Samsung Samsung UN60HU8550 - 60-Inch Ultra HD 4K Smart 3D TV New $1,399.99 2X / MONTHCE Samsung Samsung UN60H7150 - 60-Inch Full HD 1080p LED 3D Smart HDTV 240hz New $999.99 2X / MONTHCE LG LG Electronics 60UF8500 60-inch 4K Ultra HD 3D Smart LED TV (2015 Model) New $1,299.99 2X / MONTHCE Sony Sony KDL70W850B - 70-Inch 1080p 120Hz Smart 3D LED HDTV with Two 3D Glasses New $1,299.99 2X / MONTHCE Samsung Samsung UN65JU7100 65-Inch 4K Ultra HD 3D Smart LED TV New $1,999.99 2X / MONTHCE Samsung Samsung UN75HU8550 75-Inch 4K Ultra HD 120Hz 3D Smart LED HDTV 75" TV. NEW USA New $3,299.99 2X / MONTHCE Sony Sony XBR75X940C 75-Inch 4K Ultra HD 120Hz 3D Smart LED TV (2015 Model) New $7,499.99 2X / MONTHCE Samsung Samsung UN55JS8500 55-Inch 4K Ultra HD 3D Smart LED TV (2015 Model) New $1,799.99 2X / MONTHCE Samsung Samsung UN65JS9500 Curved 65-Inch 4K Ultra HD 3D Smart LED TV New $4,499.99 2X / MONTHCE Vizio VIZIO E50-C1 50-Inch 1080p Smart LED HDT New $449.99 2X / MONTHCE Apple Apple TV New $49.99 2X / MONTHCE Roku Roku 3 New $79.99 2X / MONTHCE Audio Technica Audio-Technica ATH-M50x Professional Studio Monitor Headphones New $119.99 2X / MONTHCE Beats Beats Studio 2.0 Wired OverEar Headphone New $149.99 2X / MONTH

Specific Inventory Guidance (CE)

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Category Brand Item Description ConditionDeal Price

(*Guidance only)

Event Forecast

CE Beats Beats by Dre Solo HD Drenched � New $89.99 2X / MONTH 1,000CE JBL JBL Harman Syncros Slate S500 Powered Over-Ear Stereo Headphones New $99.99 2X / MONTH 1,000CE Beyerdynamic Beyerdynamic T1 Tesla Audiophile Stereo Headphone New $649.99 2X / MONTH 1,000CE Harman Kardon Harman Kardon Soho II Active Noise Canceling In-Ear Headphones New $59.99 2X / MONTH 1,000CE Sony Sony MDRZX110 ZX Series Stereo Headphones (Black) New $12.99 2X / MONTH 1,000CE Jaybird JayBird BlueBuds X Sport Bluetooth Headphones - Midnight Black New $99.99 2X / MONTH 1,000CE Sennheiser Sennheiser Momentum Series Premium Over-Ear Headphones (Black) Open Box CompleteNew $59.99 2X / MONTH 1,000CE Beltronics Beltronics RX65 Red Professional Series Radar/Laser Detector New $99.99 2X / MONTH 1,000CE Acer Acer FHD 1920x1080 DLP Projector New $449.99 2X / MONTH 1,000CE Klipsch Klipsch Quintet Home Theater New $149.99 2X / MONTH 1,000CE Foscam Foscam FI9821W V2 Wireless IP Camera New $49.99 2X / MONTH 1,000

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Next Steps

•Seller submissions for Tier A and Tier B packages sent by August 21st

•Selections reviewed and confirmed by September 18th

•Additional conference calls to lock in key head items and events; bi-weekly inventory review and progress check

Questions?

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Thank you for your partnership!!!!