elementos básicos design gráfico - por: camila barros
DESCRIPTION
Conhecendo quais os elementos básicos visuais para a composição de um bom design.TRANSCRIPT
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Identificação dos elementos da linguagem visual
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1 Elementos Básicos 1.1 Ponto 1.2 Linha 1.3 Plano
1.1
1.2
1.3a
1.3b
(Negativo e Positivo) ���
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2 Elementos Visuais
2.1 Formato 2.2 Textura
2.4 Cor 2.5 Tamanho
2.1
2.4
2.2
2.5
2.3 Padrão
2.3
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1 Elementos Básicos 1.1 Ponto
“Graficamente, um ponto pode ser uma manchinha de matéria Insignificante ou um foco de força concentrada.” (LUPTON e PHILLIPS, 2008)
Georges Seurat -‐ La Parade (1889)
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1 Elementos Básicos 1.2 Linha “A linha é uma série infinita de pontos. Entendida Geometricamente, tem comprimento e não largura. É uma conexão entre dois pontos ou trajeto de um ponto em movimento.” (LUPTON e PHILLIPS, 2008)
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"Degraus", de 1929, de Aleksandr Ródtchenko
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Nathan Hinz
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CharloFe LiFlehales
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Fernando Forero
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Egor Shumilov
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1 Elementos Básicos 1.3 Plano (Negativo e Positivo) ���
Ziraldo
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Fritz Schleifer, 1922
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Les Demoiselles d'Avignon. 1907, Picasso
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2 Elementos Visuais
2.1 Formato
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Pablo Lobato
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2 Elementos Visuais 2.2 Textura
A textura é o grão tátil das superfícies e substâncias. As texturas e, nosso ambiente nos ajudam a entender as coisas.
As texturas dos elementos de design correspondem igualmente à sua função visual.
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Marcelo Schultz
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Levi van Veluw
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Levi van Veluw
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Levi van Veluw
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2 Elementos Visuais
2.3 Padrão
Uma infinidade de padrões são possíveis através da construção geométrica e a repetição de figuras relacionadas.
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Capa da revista alemã Novum criada pela PaperLux. Parte de uma faca com meio corte que torna a capa maleável.
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2 Elementos Visuais 2.3 Cor
A cor pode exprimir uma atmosfera, descrever uma realidade ou codificar uma informação.
Primeira sensação visual que é decodificada.
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2 Elementos Visuais
Um elemento gráfico pode parecer maior ou menor dependendo do tamanho, da localização e da cor dos elementos ao redor dele. Quando os elementos têm todos o mesmo tamanho, o projeto fica monótono. O Contraste no tamanho pode criar uma tensão, bem como uma sensação de profundidade e movimento. Pequenas formas tendem a recuar e grandes a se aproximar.
2.5 Escala
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3 Referências Livros: DONDIS, Donis A. - Sintaxe da Linguagem Visual. Editora Martins Fontes, 2ª edição, São Paulo,1997. OSTROWERr, Fayga - Universos da Arte. Editora Campus. Rio de Janeiro, RJ - 3ª edição.
Sites: Textura http://www.cgtextures.com/ Cor http://www.colourlovers.com/ Pattern http://www.noqta.it/dromoscopio/ http://www.squidfingers.com/patterns/ http://www.dinpattern.com/ http://bgpatterns.com/