MODULE 5Elements of Directing, Co-ordintaing and Control.

Index

Directing Leadership Motivation Communication Co-ordination Control.

Directing

Meaning:

Art of getting things done through and with people.

Important managerial function performed by managers at all levels.

Leads to advancement of organizational goals.

DefinitionsEarnest Dale “ Direction is telling people what to do and seeing that they do it to the best of their ability. If mistakes are corrected, providing on the job instruction and issuing orders”

Theo Hainman “ Directing consists of the process and techniques utilized in issuing instructions and making certain that operations are carried on as originally planned”

Importance

Management function

Guiding process

Continuous activity

Flow of direction

Wide dimensions.

Readily acceptable

Leadership

Definition

Koontz and O'Donnell “ It is influencing people to follow you and to work willingly for the advancement of a common goal.”

Styles of leadership

Democratic / Participative.

Delegative / Laisssez

Faire.

Motivation

Definition

Koontz and O’Donnell

“ Motivation is a general term

applying to the entire class of drives,

needs, wishes and similar forces.”

Importance:

Achievement of organizational

goals.

Creating enthusiasm and interest.

Low absenteeism

.

Effective resource

utilization.

Theories

Fear and punishment theory.

Reward theory.

Communication

Definition

‘The process of passing information and understanding from one person

to another.It is essentially a bridge of meaning between the people. By using the bridge, a person can safely cross the river of misunderstanding.’

Originates from Latin words commincare which means to share or impart.

It is information which is transmitted and understood between two or more people.

Requires a SENDER, MESSAGE and RECIEVER.

Objectives

Information

Motivation

Raising morale

Suggestion

Steadier work flow.

Types of communicationcommunication

Based on purpose and style.

formal

informal

Based on channel used.

verbal

Oral

Written.

Non-verbal

According to direction

Downward communication

Upward communication

Horizontal communication.

Co-ordination

Definition

George R Terry “ Co-ordination is the orderly synchronization of

efforts to provide amount, timing and directing or execution

resulting in harmonious and unified actions to a stated

objective.”

Principles Simplified

organization

Harmonized programs

and policies.

Continuity.

Voluntary cooperation.

Well defined goals.

Direct contact.

Dynamism.

Techniques

Sound planning

Incentives

Liaison departments

Chain of command

Voluntary co-ordination

Controlling

Definition

Harold Koontz“Controlling is the measurement and

correction of performance in order to make sure that enterprise objectives and the plans devised to attain them are accomplished.”

 

Need

Objective oriented.

Forward looking.

Quick action

Directness

Flexibility

Economy

Regular revision

Suggestive

Suitability

Control process