elevate your event lifecycle with etix analytics and etix community
TRANSCRIPT
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Elevate Your Event Lifecycle with Etix Analytics and Etix Community
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Follow Along!bit.ly/LiveLifecycle16
#EtixBlast
The Event Lifecycle
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The Event Lifecycle
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Etix Analytics
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➔ Overall sales totals for the past 30 days➔ Sales snapshot of upcoming performance
Sales Dashboard
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Online Analytics➔ Full conversion data for
performances➔ Reports that plot out actionable next
steps42% of Etix.com
sessions occur on mobile devices.
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➔ Identify highs and lows during the events lifecycles➔ Track growth for like performances
We see a 30% average conversion rate from emails captured through our pre-sale email tool.
Compare Performances
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Sales by Channel
➔ See a snapshot of how your sales channels are performing
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Sales by Geo
29% higher unique
open rates
41% higher unique
click rates
Marketing Land
Personalized emails deliver 29% higher unique open rates and 41% higher unique click rates than mass promotional campaigns.
➔ Quickly view ticket sales by location for one or more performances
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Sales Matrix➔ Know when your customers are most likely to buy
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Tickets per Order➔ Displays the number of tickets sold per order for a
single performance or by aggregate for multiple performances
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Etix Community
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➔ Quickly view ticket buyers at a Performance Level➔ Export for use in your email marketing campaigns➔ Filter by performances, postal code, or purchase
amount
Segmented emails achieve a 15% higher click rate than overall list click rates.
Etix Community
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Client Success Stories
Headliners Music Hall uses the Sales Matrix➔ Split email list into 3 groups to test
send times➔ Used the Sales Matrix to decide on
best times to test messaging
9am 3pm 9pm
Week 1 Group A Group B Group C
Week 2 Group C Group A Group B
Week 3 Group B Group C Group A
Week 4 Group A Group B Group C
Week 5 Group C Group A Group B
Week 6 Group B Group C Group A
Send Schedule
9pm earned the highest rates while 3pm counted the most conversions.
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➔ Used Etix Community to identify “Superfans” based on purchase amount, frequency and recency
➔ Changed frequency to target Superfans and avoid overloading everyone else
➔ 60% growth in email database➔ 30% better email open rates &
79% increase in average click rates
➔ 221% increase in ticket revenue
Headliners Music Hall usesEtix Community to Target Superfans
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Say [email protected] | rockhousepartners.com
Questions?
Zack WrightSenior Account [email protected]