Elevator PitchBy Rahul Jain

LinkedIn : https://www.linkedin.com/in/rahuljain77/ Twitter : https://twitter.com/BeingHR

Presentation Coverage• Elevator Pitch

• What?

• Why?

• Where?

• How?

• Tips for Making Elevator Pitch

• Share Your Elevator Pitch – Exercise

• Way Forward

What is

ELEVATOR PITCH ?

Elevator Pitch is your best argument for why

you/company deserves more attention.

It generates interest about you, organization,

products, services, project or about an Idea.

It should lead to a deeper dialogue

Why

ELEVATOR PITCH ?

You might meet

any potential

Customer,

Investor,

Business Partner,

Hire…

Any time …

Any where…

Research beh ind E levator P i t ch

Its Memorable and Establishes Connection

It Shows Your

Relevance to Audience

It Communicates

Your Skill

It Engages Your

Audience

Is there any standard

ELEVATOR PITCH ?

There is no PERFECT pitch format.

Understand your audience and adjust.

Where to use

ELEVATOR PITCH ?

Use your elevator pitch to start

conversations...

• Speaking to potential suppliers or partners

• At Conferences , tradeshows

• At Networking events

• At Meetings with Customers, investors, team members

What to include in

ELEVATOR PITCH ?

What to include

> Problem

> Solution

> Customers Value Creation

> Profitable Business Proposition

>Achievements

> Call to action

What to include - Example

>> Problem – Packaging business is quite fragmented and many companies are

fighting for share of the pie.

>> Solution - Our growth strategy is not market share driven but profitable product

driven

>>Target Customers – We are growing geographical markets and launching new

products and creating new opportunities for growth for packaging industry

>> Business Model - ABC Limited (Chemicals Division) manufactures liquid inks;

laminating adhesives; ink binders; and specialty coatings

>>Achievements - We’ve transformed as business in last 4 years and became

world’s top 20 companies with NABL Accreditation and 5 ISO Certifications

>> Call to Action - Are you seeking partnership to grow in converting business

Elevator PitchTips

>> Make me care you

To attract and retain attention (even for 30 seconds)

It really comes down to answering this question … What can you do for me?

>> Make metrust youGot some great achievements? Tell about them.

Achievements build trust andcredibility!

>> Make me want more

Elevator pitches are conversation starters. Don’t pack in too much!

>> Keep it simple

If you’re meeting someone for the first time they know nothing about you and

may not know very much about your industry… Keep it simple, or lose me

>> Your tech doesn’tmatter

[Most] people care about solutions to problems, not patents or algorithms

So tell me: How does your solution make my life better

Elevator Pitch

Templates

Elevator Pitch: Template1

> “We solve [problem]

> by providing [advantage],

> to help [target]

> accomplish [target’sgoal].

>We will make money by [business model]

>to help target get [benefit].

> [Call to action].”

Elevator Pitch: Example 1

“We solve Packaging’s cross-border growth barriers

by providing solutions and services that accomplish goals

like light weight, Re-configured and engaging packaging.

We make money by Packaging it right for our customers

and to help them expand internationally.

Are you at looking at healthier bottom-line for profit

reinvestment rather than revenue re-cycling?

“My company, [company name], is developing

[product/service] to help [your target audience]

[solve a problem]….[Call to action]”.

Elevator Pitch: Template2

“My company, ABC Chemicals, is committed to be globally recognized

and technology driven R&D focused organization

to help packaging and converting companies.

We provide innovative, competitive and sustainable technologies

and world class solutions with our Inks and Adhesive.

We help our customers save money and improve the quality of their

final product first time right.

Are you looking for packaging solutions?”

Elevator Pitch: Example2

“I am, [name], expert at [subject/domain] to help [your

target audience]

[solve a problem]….[Call to action]”.

Elevator Pitch: Template3

I am Human Resources Head

I am People’s Person whohelps organization toengage employees andderive higher productivitythrough capabilityBuilding

I am in Sales and Marketing

I offer (customers like you)Packaging Solutions of Inkand Adhesive Products anddelight in terms of Priceand Quality

I am Technical Service Expert

I am an expert in troubleshooting problems on siteand at your machines 24X7through out the year withresponse time of 2 Hours

Elevator Pitch: Example 3

Explain ….

Who You Are ……… What You Offer and What Value is there Talking to You Further

Share Your Elevator PitchExercise

Elevator Pitch

Way Forward

>> Write and Write Again

To attract and retain attention (even for 30 seconds)

Deliver it at good pace … Not more than 150 to 250 words

>> Speak what is most Relevant

Identify 4-5 Micro Aspect to highlight

Include Numbers or concrete details

>> Tone of Voice

Its is crucial conversation with required modulation in voice

Learn it by Heart, Speak with Passion

>> Skip Jargon

Assume your audience has no idea about your work

Use no Acronyms or Abbreviations

>> Share Your Pitch

Pitch on Paper is different than spoken loudly

Rehearse Rehearse and Rehearse with others

>> Pass the Mic

Give other person a chance to WoW you

Take Pause when other person responds to you

Remembers

>> You are always on the Stage

>> To pitch like a PRO

>> Hook in First Seven Seconds

>> Start like a Breaking News Headline

>> Be Yourself and simply show your Expertise

>> keep it to the Point – No Jargon

Thank You