ellen adams - 36 year old recipe for humble pie

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    My 36-Year-Old Recipe for

    Ellen Adams, Portfolio ManagerDaruma Capital Management - Long/Short Strategy

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    Mistakes are the

    ortals to discoveryJames Joyce

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    Mr. Market is Merciless

    Youd think most investment firms would be filled with

    Mistakes are served up regularly Being correct 65% of the time makes you a legendar

    manager

    mistake-analyzing zealots

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    Mistake Analyzing Zealots? Hardl

    They hire the smartest people They pick the best stocks They have a seemingly flawless process

    Everyones pitch books sound like an episode of

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    My Background

    Ellen Adams

    I have no problem sharing. Ive been making mistakes for over 36 years

    CastleRock Management: 1998 2011

    Chancellor LGT: 1992 1997

    Neuberger Berman: 1987 1991

    Scudder, Stevens & Clark: 1977 1982

    Daruma Capital Management: 2012 2014

    Omega Advisors: 1992

    Citicorp Investment Management: 1983 1987

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    Mental Filing System for Lessons Lea

    Name Proliferation Kil

    Execution is as Impor

    Knowing What Youre

    Behavioral Dysfunctio

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    Name Proliferation Kills

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    Pitfalls of Position ProliferationLack of Conviction

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    0

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    Pitfalls of Position ProliferationLack of Conviction

    Tyco

    Ticker: TYC Period: 2001- Purchased: M

    $34

    Fast forward Up +35%

    Fast forward

    Down -66

    12/8/2000 - 12/30/2002

    Price

    ($)

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    Pitfalls of Position ProliferationGreed-Induced Name Creep

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    0

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    60

    80

    100

    120

    Pitfalls of Position ProliferationGreed-Induced Name Creep

    Equinix + Savvis

    Tic

    Ow

    Re

    Tic Ow

    Re

    20

    30

    40

    50

    60

    12/8/2006 - 12/30/20075/9/2003 - 12/30/2007

    Price

    ($)

    EQIX SVVS

    Price

    ($)

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    Pitfalls of Position ProliferationDreaded Trading Idea

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    Pitfalls of Position ProliferationDreaded Trading Idea

    Tenet Healthcare

    Ticker: TH Period: 2 Scenario

    Up +3

    Controver Down Contin

    0

    50

    100

    150

    200

    250

    12/10/2001 - 9/30/2003

    Price

    ($)

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    Pitfalls of Position Proliferation

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    Ticker: BSC Rewind to: Dec

    Return Snapsho Down -25% o

    Ignorance

    Bear Stearns

    Pitfalls of Position Proliferation

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    Benefits of Concentration

    Eliminates invest first, investigate later syndrome No deadwoodevery stock counts Mindset is never to get back to even Focused on gestation period Early is the same as being wrong

    Work the capital hard

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    Time

    Horizon

    Return

    Execution as a Long Term Investo

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    Fast

    Retu

    9/9/2005 - 12/30/2006

    0

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    35GLW

    0

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    60WFR (now SUNE)

    0

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    70

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    90EQIX

    0

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    80NIHD

    Execution as a Long Term Investo

    Rewin

    Return

    G W E N P

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    The securities listed on this page and the corresponding prices should not be considered recommendations to buy or sell any secuany of them were or will be purchased for the fund at the price shown, or at any price, or that they have been or will be profitable

    based on our opinions, beliefs and expectations about the future; subsequent events may impact whether those come to pas

    Execution as a Long Term Investo

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    Rare that trims at 6 month target lead to opportunity cost Manages net exposure Lowers the colatility Allocates capital to best risk/reward positions Avoid stocks with unclear 2 year merit Avoid stocks with less than our targeted 50% return potential

    Benefits of a Price Target Disciplin

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    DisciplineKnow Yourself

    What are my strengths as an investor?

    What are my weaknesses?

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    Macro Overlays

    DisciplineKnow Yourself

    Force you to put on your

    macro-investing hat

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    DisciplineKnow Yourself

    Index Options

    Expensive insurance

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    ETFs

    Psychological crutch

    DisciplineKnow Yourself

    Retail ETF

    Stock Weight

    Wal-Mart Stores 10.9

    Amazon.com 9.6

    Home Depot 7.4

    CVS Caremark 7.1

    Walgreen 5.1

    Costco Wholesale 5.1Lowes Cos 4.9

    Target 4.6

    TJX Cos 4.5

    McKesson 4.3

    Total 64

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    DisciplineKnow Yourself

    Futures

    Index Options

    ETFs

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    PSYCHOLOGY 101

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    Behavioral DysfunctionHubris

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    Behavioral DysfunctionHubris

    MEMC Electronics

    Ticker: WFR (now S Period: 2003-2008 Purchased: May 0

    Return Profile

    Up 1200% by Factory fired Pricing collaps

    0

    10

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    5/9/2003 - 12/30/2008

    WFR (now SUNE)

    Price

    ($)

    B h i l D f ti

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    Assignment of Credit

    Behavioral Dysfunction

    B h i l D f ti

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    Behavioral DysfunctionAssignment of Credit

    Oil Analyst

    Insert

    image

    Industry: Oil Period: Spring 10 Exposure: 18% Goal

    Reduce exposure grea

    Rationale Take profits Worried about global g

    Execution

    Fails due to misaligned

    Behavioral Dysfunction

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    You Cant Kiss All the Boys/GirlsBehavioral Dysfunction

    B h i l D f ti

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    Behavioral DysfunctionWorking Well With Others

    Ask the Analyst

    B h i l D f ti

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    Behavioral Dysfunction

    Shame as a personnel management tool

    Working Well With Others

    Al T ki th R i

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    Always Tweaking the Recipe

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    Keep In Touch.

    80 Field Point Road,Second Floor

    Greenwich, CT 06830

    203-489-5970

    ADDRESS

    Phone

    Website:www.darumact.com

    www.darumanyc.c

    Lets

    Ellen Adams, Portfolio ManagerLong/short SDaruma Capital Management, LLCWhere Every Stock Counts