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The Political Insider 700,000 opt-in subscriberswww.thepoliticalinsider.com

Connect with some of the most active and opinionated conservatives online with The Political Insider! This powerhouse email list reaches more than a half million opt-in subscribers nationwide. Readers are actively engaged in consuming and sharing the messages they care about. Successful past campaigns have included petitions, candidate appeals, issue/advocacy, financial services/ products, and health services.

Key Data *59% Male

83% Age 45+

70% HHI of $50k+

96% Homeowners

*Source: LiveIntent April 2017

Subscriber ProfileFiscal conservatives

Political activists and influencers

Large % of Independents

Buy products and services online

Petition signers & poll takers

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Dedicated & Newsletter

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The following is a special message from U.S. Chamber of Commerce.

170k Super UsersState Targeting

Quality Content + Quality Subscribers = Quality ListsEmail remains one of the most used and trusted communication mediums thus making it a superior vehicle to share your message. 91% of people check their email each day. Our publishers keep their subscribers engaged via regular distribution of quality, original content. All lists are opt-in, CAN-SPAM compliant, and have excellent reputations with major ISPs.

Headline Politics 100,000 opt-in subscriberswww.headlinepolitics.com

Headline Politics connects the politically minded with the latest news and views in American politics and culture. This right-of-center audience proves again and again their need to share their views – whether they’re weighing in on the latest poll or forwarding a newsletter to friends. Promote your brand or garner support for your candidate or cause by connecting with this affluent list, primed and ready to champion and spread the word.

The Ampersand 60,000 opt-in memberssmith-wessonforum.com

The Ampersand goes out to members of the increasingly popular Smith & Wesson Forum as their lifeline to the top discussions on guns and firearms. As the second largest brand-specific gun forum on the web and the official home of the Smith & Wesson Collector’s Association, the Forum has amassed a loyal following of active participants, making this the perfect platform for connecting with an established, affluent, conservative male audience.

Key Data *81% Male

81% Age 45+

72% HHI of $50k+

96% Homeowners


Subscriber ProfileOutdoorsmen

Politically conservative

2nd Amendment supporters

Petition signers & product advocates

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Key Data *62% Male

78% Age 45+

63% HHI of $50k+

90% Homeowners


Subscriber ProfilePolitically active

Conservative majority

Express Christian beliefs

Invest, read, and purchase online



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Contact a sales representative today at 703.242.7878 or [email protected]

MRC Action 400,000 opt-in subscribers action.mrc.org This direct response list is at the heart of the Media Research Center’s grassroots effort to promote action in neutralizing bias in the media. These mature and informed Americans can be counted on to rally at a moment’s notice and show their support online, via email, or phone. Activate this reliable and responsive audience today to champion your product, service, or cause.

CNSNews E-Brief 150,000 opt-in subscribers www.cnsnews.com E-Brief remains one of our strongest performing lists thanks to its smart, engaged readers. The E-Brief newsletter brings the latest headlines and exclusive stories to its readers on a daily basis maintaining an active connection with this valuable audience. Tap into the value of this audience for your brand or cause when you rent this effective list.

MRC CyberAlert 160,000 opt-in subscribers www.mrc.org CyberAlert is the Media Research Center’s longest running newsletter with a dedicated following of readers who support America’s traditional values and seek balanced, responsible news reporting. Readers can check in twice daily to stay connected and find out who’s not playing fair in the media. This list is a great way to promote a variety of products, services, and causes through exclusive email access to these purchasers, voters, readers, investors, and travelers.

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Subscriber Profile Mature, affluent males (35+ | $75k+) Right leaning and registered to vote Avid readers of books and news sources Purchase online (92%)

Subscriber ProfilePredominantly male

Mature (50+), educated, and affluent

Conservative advocates and activists

Homeowners with purchase power

Subscriber ProfileMature (45+), educated, affluent males Right-of-center Married with children Purchase books, products, and services online Sports and recreation enthusiasts


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Subscriber ProfileRight-leaning and registered to vote

Arts and entertainment enthusiasts

Enjoy travel and autos

Socially active online

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The Ampersand $7.50 CPM $5 CPM

Headline Politics $7.50 CPM —The Political Insider $7.50 CPM $5 CPMCNSNews eBrief $7.50 CPM $5 CPMMRCTV $7.50 CPM —MRC CyberAlert $7.50 CPM —

List Full Universe Super Users

The Ampersand $2,000 -Headline Politics $1,500 -The Political Insider $5,000 $2,500CNSNews eBrief $2,800 -MRCTV $2,800 -MRC CyberAlert $2,350 -

Helpful Tips:• HTML creatives should be no wider than 700

pixels.• Subject lines over 80 characters or utilizing all

caps are highly discouraged.• Emails should contain a healthy text-to-image

balance for optimal deliverability.

EM042017

MRCTV 155,000 opt-in subscriberswww.mrctv.org

MRCTV’s newsletter brings the latest news and happenings on conservative values, culture, politics, liberal media bias, and entertainment to a socially active and diverse audience.

Speak with a sales representative to confirm newsletter schedules and universe.

Rules and Restrictions:• Rates are subject to change without notice.• All sales subject to approval of content and links.• Creative is due 3 business days prior to deployment.• Minimums and tests are list dependent.• Suppression is only supported on some lists.• Dedicated rental cancellations may incur a fee.

II. Dedicated Email Put 100% of the focus on your message while leveraging the power of subscriber trust.

I. Newsletter BannersCombine the superior engagement of email with the power of display ads to get guaranteed viewability.

Dedicated Email SelectionsUnbranded sends: 20% (subject to special approval)

HTML setup $150

A/B split $50

Suppression $100 (Available on some lists)

Contact a sales representative today at 703.242.7878 or [email protected]

EMAIL ADVERTISING RATES & REQUIREMENTS

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Key Data *61% Male

90% Age 45+

63% HHI of $50k

94% Homeowners


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email advertising - the intermarkets...

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