E-mail & Business Writing

A brand-new one-day workshop where you'll learnthe new rules for writing on the job

You’ll learn how to:

£ Plan, craft and revise business messages effectively

£ Write according to audience, purpose, context and culture

£ Write using a well-defined writing process and organize messages for clarity and brevity

£ Communicate better with good style and tone for impact

£ Write e-mails, memos and other business documents strategically, logically and correctly

£ Apply a three step rule for using e-mail to get results while following proper e-mail etiquette

£ Use a variety of writing and formatting techniques to engage readers and enhance readability

Presented by

BLINK ®The Smart Choice

Course Facilitator:

Warda Zaman

Thursday, October 04, 2012

Pearl Continental Hotel Lahore

About the Trainer

Program Hours: 9:00 a.m. – 5:00 p.m.

Warda Zaman

An HR professional with thirteen years of experience in local and foreign organizations such as Caltex Oil (Pakistan) Ltd., Mount St. Mary High School (USA), Oklahoma Insurance Department (USA), IPS Research Company (USA), and most recently as the Head of HR at Lahore University of Management Sciences, Warda has an in-depth understanding of the importance of effective corporate communication.

These days, in addition to performing duties as the CEO of her own company, ParaConnect Communications, Warda is also actively involved as a corporate trainer, a moderator, a core team member at the Pakistan Human Capital Forum- Mughal Chapter, and a writer for various magazines. As a trainer, she has led many workshops and trained hundreds of individuals. Trainings on better business writing, effective email, presentation skills, interviewing and resume writing, customer service, performance management, technology integration and interpersonal communication encompass her work. She has also conducted a session on behalf of Octara at LearnFest on “The Power of Storytelling in Organizations”.

Warda completed her MBA from the Institute of Business Administration (IBA), Karachi, Pakistan in 1995 and obtained a second Masters degree at the University of Central Oklahoma (UCO), USA in 2007. She is a gold medalist from IBA and was also on the President's Honor Roll at UCO.

If you’ve said to yourself:

I admit I’m not the strongest business writer in the world. (Don’t feel bad — millions of us are in the same boat.)

I’ve made an inventory of all my e-mail and business writing sins ... the wordiness, disorganization, lack of clarity, grammatical errors.

I could use some help to build my skills, restoremy confidence and ensure everything I write from here on out is succinct, precise and gets to the point quickly.

Then we can’t wait for you to join us!

Writing skills play a big part in your career success—even when you don’t have an official “writing” job — don’t they? The principles, shortcuts, tips and “how-to’s” you’ll learn in E-mail and Business Writingyou’ll use every day to present your image professionally in every writing project you take on.

Make the decision that will transform an increasingly larger and more important part of your work life for the better. Register NOW.

If you want people to

actually read what you write...

it’s time for an intervention!

Don’t miss this one-of-a-kind opportunity to master workplace-proven techniques and strategies that are the hallmark of a true writing professional—that’ll be you. Register now.

Background

Organizations around the world are increasingly emphasizing professional and effective business writing for a variety of reasons. Furthermore, it has also become essential for individuals to develop this skill to get ahead since the need for professionally written communication is on the rise.

Program Need

The necessity of documenting messages due to organization policies and legal requirements has made us into writers. Since we are saddled with the responsibility of writing in addition to all our other tasks, it is imperative that we take writing seriously and apply the same level of professionalism to it as we do to all our other work. Moreover, because technology has changed the way we communicate, much of what we learned about how to write in the past may not be applicable to today's work environment.

This course will help you improve your business messages by updating your writing skills, so you can get the results you desire.

Who Should Attend

Anyone who writes e-mails or other business documents and wishes to learn the latest techniques in business writing is an excellent candidate for this workshop. So, if you wish to excel at business writing, Register today!

In just one-day, you'll learn the techniques that experts use to make their writing stand out. Through the latest communication approaches, you will be able to write better and get the results you need.

Have you been guilty of writinge-mail subject lines like these?“Quick question”

“Follow-up about Thursday”“Important! Read immediately!”“Meeting”

In this workshop, we’ll show you how to treat your subject lines like “headlines”—and get maximum results from every message you write.

Training Fee

First 20 persons “first come first served basis”.

“BLINK PR AGENCY”

Beenish Haris (0333-3971135)

will be accommodated on

A confirmation e-mail and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event.

Send your cheque in favor of , Refunds not allowed, however a substitute may attend.

BLINK® reserve the right to alter the program.

For registration only, please contact:

Suite 9, 1st Floor, Al-Fiza Tower, SB-38 Block-14, Near Darul Sehat Hospital, KDA Scheme 36, Gulistan-e-Jauhar, KarachiTel: (021) 34012266, Cell: 0333-3971135, 0345-6277588Email: blinktrainings@gmail.comURL: www.blink-international.com

Registration & Payment Options:

PKR

10,500/-Book your seat by20 September andSave PKR 1,500

Fee includes learning material, BLINK® certificate, lunch refreshment breaks and business networking.

in-houseprograms

Customized

We can deliver this workshop right to your company's door or provide customized, you-pick-the-day training on any program pertinent to your organization's training goals. Or let our staff of professional trainers add sparkle to your next corporate or association meeting with a stimulating keynote speech designed just for you. Whether you have 3 or 300 people to train, BLINK is the answer.

For in-house training solutions and no-obligation quote, please contact:Syed Haris Farooq (0345-6277588) or drop a line at haris@blink-international.com

Brought to you by BLINK® —

The Smart Choice for people serious about success

BLINK® is a leading Management Training and Organizational Development organization with presence in Karachi, Lahore and Islamabad. BLINK offers end-to-end public seminars, customized workshops and learning tools on Management, Leadership, Negotiation, Presentation, Communication, Customer Service, Sales, Executive Coaching, Train the Trainer and Personal Impact for the corporate sector in Pakistan and abroad – provided by renowned experts in management, leading visionaries and hands on practitioners.

Within a short span of time BLINK® became the nation's premier management training provider by maintaining our mission: To provide high-class training tailored to our customers' needs.