email list building course

7/16/2019 Email List Building Course

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EMAIL LIST BUILDING

COURSE


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EMAIL LIST BUILDING CHECKLIST!"# %&' %'()&'*+ ,(*-'./0 123)(4"* (4 5'(26(0'78/'4

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MAP YOUR LIST

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LEAD MAGNET

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ADVANCED STRATEGIES

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EMAIL LIST BUILDING COURSE

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WHAT THIS COURSE WILL DO FOR YOU

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THIS COURSE IS DESIGNED FOR

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ABOUT ME (BOB JENKINS)

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ABOUT LEADPAGES

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EMAIL LIST BUILDING TOOLS

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WHAT IS EMAIL LIST BUILDING?

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COMPANIES OF ALL TYPES BENEFIT

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EMAIL LIST BUILDING PRIORITY

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FOLLOW UP FOR NEW CUSTOMERS

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KEY DISCOVERIES FROM OUR BUSINESS

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LEADPAGES MEMBERSHIP NOT REQUIRED

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COURSE OUTLINE (REMAINING MODULES)

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FREE BONUSES TO DOWNLOAD

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QUICK DISCLAIMER

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QUICK NOTE ABOUT EMAIL SERVICE PROVIDERS

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WHAT THIS MODULE WILL DO FOR YOU

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A WORD ABOUT UPCOMING EXAMPLES

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WHY WILL THEY SIGN UP?

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LET ME SHOW YOU HOW TO SET

THIS UP INSIDE OF LEADPAGES

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CAPTURE INTEREST OF LANDING PAGE TRAFFIC

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AUTORESPONDERS

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BROADCASTS

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3 EMAIL LISTS TO CREATE IN YOUR ESP

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SEGMENTING YOUR LIST

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SETTING UP YOUR LISTS AND WEBFORMS

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GET STARTED WITH LEADPAGES NOW

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CONVERTING LEADS TO BUYERS WITH

AUTOMATED FOLLOW-UP SEQUENCES

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WHY FOLLOW UP MATTERS - LEADS TURNING

INTO CUSTOMERS OVER TIME

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THE SLICED BREAD SYSTEMLOAVES, SLICES, AND CRUMBS

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MORE NURTURE SEQUENCE SECRETS

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BUILDING WEBINAR AUDIENCES

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CALLING FOR THE DECISION

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LEADLINKS AND 1-CLICK REGISTRATIONS

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CREATE YOUR FOLLOW-UP SEQUENCE

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THE 5 EMAIL CLUSTER

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PLAN YOUR MESSAGE SEQUENCE

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EMAIL WRITING TIPS

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CONVERT MORE SALES

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KEY ELEMENTS OF YOUR SALES PAGE

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NEW CUSTOMER THANK YOU PAGE

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SPLIT TEST YOUR SALES PAGES

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DIRECT EMAIL AS A FOLLOW UP STRATEGY

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PHONE CONVERSATION TECHNIQUES

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CLOSING THE DEAL

100


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!"#$% '$() *+$%,$-. /0+1(2 ! #$%&'(&)%* #+,-./%.%&0/%1

VARIATIONS FOR DIFFERENT SIZE COMPANIES

101

!"#$% '$() *+$%,$-. /0+1(2 ! #$%&'(&)%* #+,-./%.%&0/%1

HANDLING OBJECTIONS

102

!"#$% '$() *+$%,$-. /0+1(2 ! #$%&'(&)%* #+,-./%.%&0/%1

ENCOURAGING THE DECISION

103


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!"#$% '$() *+$%,$-. /0+1(2 ! #$%&'(&)%* #+,-./%.%&0/%1

RE-ENGAGING LOST PROSPECTS

104

!"#$% '$() *+$%,$-. /0+1(2 ! #$%&'(&)%* #+,-./%.%&0/%1

TOOLS OF THE TRADE

105

!"#$% '$() *+$%,$-. /0+1(2 ! #$%&'(&)%* #+,-./%.%&0/%1


!78 9.: ;(.%.#$**

!;& 3*%* $& 2*$ -$.%$*'+6%,J ,#45% FGKL;

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-+5#8#1+1(. (- Q*$+45%* RS5% O()., +6%, I+,1%.7#4*;

6

7


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ABOUT LEADPAGES

! T(U0+.% 1/+1 1+9%, 0/+1V, 2%%4 1%,1%* +4* ?.($%4 #4

7+.9%:46 +4* W),1 *(%, #1 -(. '();

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?(#41, (- *+1+P #;%;P 0/+1V, .%+88' 0(.9#46 4(0 0#1/ %7+#8

8#,1 2)#8*#46;

7

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)%*+@*4%,A )%*+3(B%,A )%*+)-.C,D )%*+E-4-$,D

8

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WHAT IS EMAIL LIST BUILDING?

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,)2,5.#2%., 1( #45.%+,% ,+8%,;

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6+#4#46 4%0 ,)2,5.#2%.,;

! ).1).#46 ,)2,5.#2%., #41( .%?%+1 5),1(7%.,;

9

10


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"##$%&$"!%'&( *"+,

!"#$%&'"()*+%,-)."

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10

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COMPANIES OF ALL TYPES BENEFIT

!D),#4%,, 1( D),#4%,,

!D),#4%,, 1(


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EMAIL LIST BUILDING PRIORITY

!Q88 .(+*, ,/()8* 8%+* 1( '(). 8#,1c

!Q88 (1/%. 7+.9%:46 1+5:5, 5+4 *#,+??%+. #4 + d+,/;

!e(). 8#,1 = +4* 1/% .%8+:(4,/#? '() 2)#8* 0#1/ '().

,)2,5.#2%., = #, '(). 8+.6%,1 7+.9%:46 +,,%1;

13

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FOLLOW UP FOR NEW CUSTOMERS

14

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KEY DISCOVERIES FROM OUR BUSINESS

!FXf (- (). 5),1(7%., W(#4%*0#1/#4 K 0%%9 (- #41.(*)5:(4;

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!O(0 7+4' 5),1(7%., *( '() 8(,% 2%5+),%'() +.%4V1 -(88(0#46 )? 0#1/ 1/%7h

15

LEADPAGES MEMBERSHIP NOT REQUIRED 16


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LEADPAGES MEMBERSHIP NOT REQUIRED

(BUT HIGHLY RECOMMENDED)

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$#*%(,P +4* +)*#(,C %$%4 #- '()V.% 4(1 + @%+*>+6%,J 5),1(7%.;

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!!!"#$%&'%($)"*$+,-.)+)/$0.%-

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Z; R46(#46 l%$%4)% T1.+1%6#%,

17

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FREE BONUSES TO DOWNLOAD

! Z b#*%( 7(*)8%,

! Z Q)*#( 7(*)8%,

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! A7+#8 @#,1 D)#8*#46


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10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1

QUICK DISCLAIMER

!e() +.% .%,?(4,#28% -(. '(). (04 .%,)81,;

!T?%5#g5 .%,().5%, 7%4:(4%* #4 1/#, 5().,% +.% -(.

*%7(4,1.+:(4 ?).?(,%,P +4* *( 4(1 #7?8' ?.%-%.%45% (.

%4*(.,%7%41 2' @%+*>+6%,J;

19

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!>.( +4* Q*$+45%* 7%72%., (- @%+*>+6%,J 6%1 4%0 +55()41

,+$#46, (4 (). >+.14%. R`%., >+6%;

QUICK NOTE ABOUT EMAIL SERVICE PROVIDERS

20

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EMAIL LIST BUILDING COURSE5(+"2% F7 /#%*$% '("# )-,$ 3"-2+-.4 5G@

21

22


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!D.%+9 *(04 1/% ?8+44#46 ?.(5%,, (- +4 ($%.+88 %7+#8 8#,1

2)#8*#46 7+.9%:46 ?8+4;

!"#$% '() #*%+, (4 /(0 1( 1/#49 *#`%.%418' +2()1 '(). (04

8#,1 2)#8*#46;

10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1

THE 4 QUESTIONS TO ANSWER

!"(+8, = 0/+1 *( '() 0+41 ()1 (- '(). 8#,1h

!Q)*#%45% = 0/( +.% '(). #*%+8 5),1(7%.,h

!D%4%g1, = 0/+1 *(%, '(). #*%+8 +)*#%45% .%+88' 0+41h!


56/89

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CREATE YOUR MONETIZED ACTION PLAN

10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1


F;

N; T% 1 )? e(). \.+S5 ^%1

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X; \/% T8#5%* D.%+* T',1%7

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j; T+8%, >+6% %.,(4+8#_%* @%+* ^).1).#46

Z; R46(#46 l%$%4)% T1.+1%6#%,

26

10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1

EMAIL LIST BUILDING COURSE5(+"2% H7 =%$ "I '("# J#*KL !%$

27

28


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!@+' ()1 1/% ,1%?, -(. + 1.+S5 4%1P %`%5:$% +1 1).4#46 0%2,#1%

$#,#1(., #41( 8%+*,;

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!]4W%51 + $#.+8 5( 7?(4%41 1( '(). 8#,1 2)#8*#46 -(. -+,1%.

,)2,5.#2%. 6.(01/;

10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1

CREATE YOUR TRAFFIC NET

"##$%&$"!%'&( *"+,

!"#$%&'"()*+%,-)."

!"#!$%'%!!"#"$%

29

10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1

YOUR TRAFFIC NET TURNS VISITORS

INTO SUBSCRIBERS

!D8(6 $#,#1(.,

!@+4*#46 ?+6% $#,#1(.,

!]4=,1(.% ?+1.(4,

!Q)*#%45% 7%72%., *).#46 ,1+6% ?.%,%41+:(4,

30

31


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WHY WILL THEY SIGN UP?

@%+*I+64%1,n

! l%,().5% ")#*%

! Q)*#(

! b#*%(

!


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)%*+3(B%,A

10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1



35

10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1

CAPTURE INTEREST OF LANDING PAGE TRAFFIC

!p.#$% 1.+S5 1( 8+4*#46 ?+6%,;

!]45%4:$#_% (?1=#4 -(. +

@%+*I+64%1;

36

37


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10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1

USE A VIRAL THANK YOU PAGE

TO DRIVE MORE TRAFFIC

!A,1+28#,/ 1/% .%8+:(4,/#? 0#1/

'(). 4%0 ,)2,5.#2%.;

!\).4 %$%.' 4%0 ,)2,5.#2%. #41( +4

+72+,,+*(. -(. '(). -.%% 6#U;

38

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39

40


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LET ME SHOW YOU HOW TO

PUBLISH ANY LEADPAGE TO YOUR SITE

10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1


PUBLISH ANY LEADPAGE TO FACEBOOK

41

10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1

CREATE YOUR TRAFFIC NET

"##$%&$"!%'&( *"+,

!"#$%&'"()*+%,-)."

!"#!$%'%!!"#"$%

42

ATTRACT LIVE AUDIENCES AND 43


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IN-STORE TRAFFIC TO YOUR LIST

!Q4':7% '(). +)*#%45% #, 4(1 4%+.

1/%#. 5(7?)1%.n ,1(.%P 8#$% %$%41,P ,(5#+8,P

?(*5+,1,P


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!NG p+' ")+.+41%%

!@%+*>+6%,J +4* @%+*D(E%,J

+$+#8+28% -(. +88 8%$%8,;

!"( /%.% 1( 6%1 ,1+.1%*n

!!!"#$%&'%($)"*$+,-.)+)/$0.%-

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5(+"2% M7 G"$(#%,I(.+%#, N,O 3#(*+L*,$,

47

10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1


!"#!$%'%!

48


49


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!


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PURPOSE OF AUTORESPONDERS

!O%8? ,)2,5.#2%., 5(4,)7% 0/+1 1/%'V$% +,9%* -(.o?).5/+,%*;

!\).4 ,)2,5.#2%., #41( 5),1(7%.,;

!\).4 5),1(7%., #41( .%?%+1 5),1(7%.,;

!\).4 +5:$% 5),1(7%., #41( +S8#+1%,o+72+,,+*(.,;

12$$ 45&6-$ 7 859 !:%+ +5 !9.+$ .* ;569 85--5!


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10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1

WHEN TO USE BOTH

!]4$#1+:(4, 1( + 8#$% 0%2#4+. B2.(+*5+,1C

!


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10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1

SETTING UP YOUR LISTS AND WEBFORMS

!>8%+,% ,%% '(). AT>, 1)1(.#+8,o#4,1.)5:(4,o,)??(.1;

!T%% 26//59+"#$%&'%($)"*$+-(. ]41%6.+:(4, ,%1)? +.:58%, +4*

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10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1


!NG p+' ")+.+41%%;

!+6%,J -(.

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!!!"#$%&'%($)"*$+,-.)+)/$0.%-

59

10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1


5(+"2% P7 =2-L%+ 3#%*+ =:,$%02 3,45%1*&6,4 789/ 3/18* :&58*;


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!"#$% '() +4 #4,#*% 8((9 +1 0/+1V, .%+88' 0(.9#46 -(.

@%+*>+6%,J +4* (). -(88(0=)? ?.(5%,,;

!"%1 #4,#*% 1/% 7#4* (-


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10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1

INTO CUSTOMERS OVER TIME

10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1

THE SLICED BREAD SYSTEM

LOAVES, SLICES, AND CRUMBS

65

10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1

MORE NURTURE SEQUENCE SECRETS

66

BUILDING WEBINAR AUDIENCES

67


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10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1

CALLING FOR THE DECISION

68

10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1

LEADLINKS AND 1-CLICK REGISTRATIONS

69


70


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!NG p+' ")+.+41%%;

!+6%,J -(.

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!"( /%.% 1( 6%1 ,1+.1%*n

!!!"#$%&'%($)"*$+,-.)+)/$0.%-

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5(+"2% Q7 '("# R-#,$ P 5%,,*4%,

71

10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1

CREATE YOUR FOLLOW-UP SEQUENCE

!"#!$%'%!

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72


73


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!T%1 )? +4 #4#:+8 58),1%. (- -(88(0=)? %7+#8, 1( 6( ()1 1( +88

4%0 ,)2,5.#2%., +4*o(. 5),1(7%.,;

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,(5#+8 7%*#+ 5(44%5:(4,;

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THE 5 EMAIL CLUSTER

!i#.,1 X -(88(0=)? 7%,,+6%, -(. 4%0)6>)09.>$9)1( /%8?

1.+4,#:(4 1( 2%5(7% 5),1(7%.,;

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74

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PLAN YOUR MESSAGE SEQUENCE

!u/+1V, 1/% 6#,1 (- %+5/ 7%,,+6%h

!u/+1 0#88 1/% T 2%h

75

76


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PLAN THIS IN A MINDMAP

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EMAIL WRITING TIPS

!i(5), (4 '(). IQ> 5)..#5)8)7;

!v%%? #1 ?%.,(4+8n '()o]P '().,o().,P g.,1 4+7%, W)*#5#(),8';

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!\%88 ,1(.#%, ?%.#(*#5+88';

77

10*-2 )-,$ 3"-2+-.4 /("#,% " #$%&'(&)%* #+,-./%.%&0/%1

USE FOLLOW-UPS TO HIGHLIGHT KEY CONTENT

ON YOUR WEBSITE OR BLOG

!T%4* 1.+S5 1( %$%.6.%%4 28(6 ?(,1,

+4* Q2()1 I% ?+6%,;

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!m,% $#*%( 8%,,(4 ?+6%, -(. -(5),%*

5(4,)7?:(4;

78

79


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!NG p+' ")+.+41%%;

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!!!"#$%&'%($)"*$+,-.)+)/$0.%-

80

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5(+"2% S7 =*2%, @*4% /(.N%#,-(.,

81

CONVERT MORE SALES

82


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!"#$%&

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!]41.(*)5% 9%' 5(45%?1, (- ,+8%, 5(4$%.,#(4 (48#4%;

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!O(0 7)5/ s?.%=,%88#46t /+$% '() +8.%+*' *(4%h

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1/% *%7(6.+?/#5,o?,'5/(6.+?/#5, (- '(). #*%+8 +)*#%45%h

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CONNECT CTA BUTTON

TO MERCHANT ACCOUNT

!T%4* 1( 5 /%59()1 ?+6% ),#46 5/%59()1o?+'7%41 ml@;

!T%% >+.14%. R`%. -(. T+7+'?+8P T1.#?%P Q)1/(.#_%;4%1P %15;

86

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87

NEW CUSTOMER THANK YOU PAGE

88


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DIRECT EMAIL AS A FOLLOW UP STRATEGY

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PHONE CONVERSATION TECHNIQUES

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CLOSING THE DEAL

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VARIATIONS FOR DIFFERENT SIZE COMPANIES

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HANDLING OBJECTIONS

102

ENCOURAGING THE DECISION

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RE-ENGAGING LOST PROSPECTS

104

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TOOLS OF THE TRADE

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REVISE LATER, PAY ATTENTION TO

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EMAIL SIGNATURE

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USE LEADLINKS FOR SEGMENTING AND

INCREASING WEBINAR REGISTRATIONS

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CLINCHER CLUSTERS

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EMAIL ONLY SPECIALS

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AFFILIATE EMAIL CLUSTERS

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