email marketing -...
TRANSCRIPT
![Page 1: Email Marketing - d1cezw6wwchlw4.cloudfront.netd1cezw6wwchlw4.cloudfront.net/PA/EmailMarketing/... · Email Marketing • The Foundational 4 • Creating the Right Autoresponder Sequence](https://reader034.vdocuments.net/reader034/viewer/2022043013/5fac79493739d2478a356caa/html5/thumbnails/1.jpg)
![Page 2: Email Marketing - d1cezw6wwchlw4.cloudfront.netd1cezw6wwchlw4.cloudfront.net/PA/EmailMarketing/... · Email Marketing • The Foundational 4 • Creating the Right Autoresponder Sequence](https://reader034.vdocuments.net/reader034/viewer/2022043013/5fac79493739d2478a356caa/html5/thumbnails/2.jpg)
![Page 3: Email Marketing - d1cezw6wwchlw4.cloudfront.netd1cezw6wwchlw4.cloudfront.net/PA/EmailMarketing/... · Email Marketing • The Foundational 4 • Creating the Right Autoresponder Sequence](https://reader034.vdocuments.net/reader034/viewer/2022043013/5fac79493739d2478a356caa/html5/thumbnails/3.jpg)
Email Marketing• The Foundational 4• Creating the Right
Autoresponder Sequence• How often Should You Mail?• Connecting with Your
Audience• How to Leverage a Content
Series
• How to Leverage a Selling Series
• 5 Ways to Lower Unsubscribes• The #1 Factor In Getting Your
Emails Opened• The Truth About Open Rates• Maximum Pro!t from Your
Mailings
![Page 4: Email Marketing - d1cezw6wwchlw4.cloudfront.netd1cezw6wwchlw4.cloudfront.net/PA/EmailMarketing/... · Email Marketing • The Foundational 4 • Creating the Right Autoresponder Sequence](https://reader034.vdocuments.net/reader034/viewer/2022043013/5fac79493739d2478a356caa/html5/thumbnails/4.jpg)
Email MarketingWhy Email?
Less DistractionMore Attention
![Page 5: Email Marketing - d1cezw6wwchlw4.cloudfront.netd1cezw6wwchlw4.cloudfront.net/PA/EmailMarketing/... · Email Marketing • The Foundational 4 • Creating the Right Autoresponder Sequence](https://reader034.vdocuments.net/reader034/viewer/2022043013/5fac79493739d2478a356caa/html5/thumbnails/5.jpg)
Email MarketingThe Foundational 4
Capture•Squeeze•Facebook•Twitter
•Sidebar•Pop-Up
![Page 6: Email Marketing - d1cezw6wwchlw4.cloudfront.netd1cezw6wwchlw4.cloudfront.net/PA/EmailMarketing/... · Email Marketing • The Foundational 4 • Creating the Right Autoresponder Sequence](https://reader034.vdocuments.net/reader034/viewer/2022043013/5fac79493739d2478a356caa/html5/thumbnails/6.jpg)
Email MarketingThe Foundational 4
Connect•Story•Similar place•Striving
•Solution•Support
![Page 7: Email Marketing - d1cezw6wwchlw4.cloudfront.netd1cezw6wwchlw4.cloudfront.net/PA/EmailMarketing/... · Email Marketing • The Foundational 4 • Creating the Right Autoresponder Sequence](https://reader034.vdocuments.net/reader034/viewer/2022043013/5fac79493739d2478a356caa/html5/thumbnails/7.jpg)
Email MarketingThe Foundational 4
Content•Character•Controversy•Concrete
•Comments•Contests•Comedy
![Page 8: Email Marketing - d1cezw6wwchlw4.cloudfront.netd1cezw6wwchlw4.cloudfront.net/PA/EmailMarketing/... · Email Marketing • The Foundational 4 • Creating the Right Autoresponder Sequence](https://reader034.vdocuments.net/reader034/viewer/2022043013/5fac79493739d2478a356caa/html5/thumbnails/8.jpg)
Email MarketingThe Foundational 4
Cash•Connected•Appeal
•Solves•Hurt
![Page 9: Email Marketing - d1cezw6wwchlw4.cloudfront.netd1cezw6wwchlw4.cloudfront.net/PA/EmailMarketing/... · Email Marketing • The Foundational 4 • Creating the Right Autoresponder Sequence](https://reader034.vdocuments.net/reader034/viewer/2022043013/5fac79493739d2478a356caa/html5/thumbnails/9.jpg)
Email MarketingThe Sequence
•Your Story•What’s coming•Series•Cliffhanger
•Soft Sell•Cliffhanger•Launch•Series
![Page 10: Email Marketing - d1cezw6wwchlw4.cloudfront.netd1cezw6wwchlw4.cloudfront.net/PA/EmailMarketing/... · Email Marketing • The Foundational 4 • Creating the Right Autoresponder Sequence](https://reader034.vdocuments.net/reader034/viewer/2022043013/5fac79493739d2478a356caa/html5/thumbnails/10.jpg)
Email MarketingHow Often?
•Personal•Need•Speed•Interest
•Feedback•Serious
![Page 11: Email Marketing - d1cezw6wwchlw4.cloudfront.netd1cezw6wwchlw4.cloudfront.net/PA/EmailMarketing/... · Email Marketing • The Foundational 4 • Creating the Right Autoresponder Sequence](https://reader034.vdocuments.net/reader034/viewer/2022043013/5fac79493739d2478a356caa/html5/thumbnails/11.jpg)
Email MarketingLeverage Your Content Series
•Pre plan questions•Comments on Comments•Add Comments to Series•Gift at the End
![Page 12: Email Marketing - d1cezw6wwchlw4.cloudfront.netd1cezw6wwchlw4.cloudfront.net/PA/EmailMarketing/... · Email Marketing • The Foundational 4 • Creating the Right Autoresponder Sequence](https://reader034.vdocuments.net/reader034/viewer/2022043013/5fac79493739d2478a356caa/html5/thumbnails/12.jpg)
Email MarketingLeverage Your Selling Series
•Pre plan offers•Feature 2-3 times•Naturally within story•Summary with recommendations
![Page 13: Email Marketing - d1cezw6wwchlw4.cloudfront.netd1cezw6wwchlw4.cloudfront.net/PA/EmailMarketing/... · Email Marketing • The Foundational 4 • Creating the Right Autoresponder Sequence](https://reader034.vdocuments.net/reader034/viewer/2022043013/5fac79493739d2478a356caa/html5/thumbnails/13.jpg)
Email MarketingLower Your Unsubscribes
•Be interesting•Custom Unsub Page•Unadvertised Surprises•Series•Interact
![Page 14: Email Marketing - d1cezw6wwchlw4.cloudfront.netd1cezw6wwchlw4.cloudfront.net/PA/EmailMarketing/... · Email Marketing • The Foundational 4 • Creating the Right Autoresponder Sequence](https://reader034.vdocuments.net/reader034/viewer/2022043013/5fac79493739d2478a356caa/html5/thumbnails/14.jpg)
Email Marketing#1 Factor in Getting Opens
YOUR SUBJECT
LINE
![Page 15: Email Marketing - d1cezw6wwchlw4.cloudfront.netd1cezw6wwchlw4.cloudfront.net/PA/EmailMarketing/... · Email Marketing • The Foundational 4 • Creating the Right Autoresponder Sequence](https://reader034.vdocuments.net/reader034/viewer/2022043013/5fac79493739d2478a356caa/html5/thumbnails/15.jpg)
Email MarketingThe Truth About Open Rates
•They are not accurate•Plain Text Doesn’t Count•Open Doesn’t Equal Read•Click Rates Count
![Page 16: Email Marketing - d1cezw6wwchlw4.cloudfront.netd1cezw6wwchlw4.cloudfront.net/PA/EmailMarketing/... · Email Marketing • The Foundational 4 • Creating the Right Autoresponder Sequence](https://reader034.vdocuments.net/reader034/viewer/2022043013/5fac79493739d2478a356caa/html5/thumbnails/16.jpg)
Email MarketingMaximizing Profits
•Segment Your Lists•Highly Targeted Offers•Pre-Sell•Promote What YOU Would Buy•Don’t Get Offended
![Page 17: Email Marketing - d1cezw6wwchlw4.cloudfront.netd1cezw6wwchlw4.cloudfront.net/PA/EmailMarketing/... · Email Marketing • The Foundational 4 • Creating the Right Autoresponder Sequence](https://reader034.vdocuments.net/reader034/viewer/2022043013/5fac79493739d2478a356caa/html5/thumbnails/17.jpg)
Email MarketingMaximizing Profits
![Page 18: Email Marketing - d1cezw6wwchlw4.cloudfront.netd1cezw6wwchlw4.cloudfront.net/PA/EmailMarketing/... · Email Marketing • The Foundational 4 • Creating the Right Autoresponder Sequence](https://reader034.vdocuments.net/reader034/viewer/2022043013/5fac79493739d2478a356caa/html5/thumbnails/18.jpg)