email marketing monetization #typeacon
TRANSCRIPT
#TypeAConType A Conference 2015
Using Email Making Money
Phil HollowsCEO, FeedBlitz
#Selfie#NoFilter
#TypeAConType A Conference 2015
Briefly, Back to Basics
• Make your subscription forms Visible
• Always use dual opt-in• Have a relevant, highly
visible incentive• Provide many
opportunities to subscribe• Respectful popups
#TypeAConType A Conference 2015
Briefly, Back to Basics
• Make your subscription forms Visible
• Always use dual opt-in• Have a relevant, highly
visible incentive• Provide many
opportunities to subscribe• Respectful popups
#TypeAConType A Conference 2015
Baseline Tips
• Mail at least weekly• Open rate: 20%• Unsubscribe rate: < 0.5%• Complaint rate: < 0.1%• Images, headlines & copy• Think outside the blog!
– Instagram– Pinterest– Tumblr
• Test, test, test!
?
#TypeAConType A Conference 2015
Make Every Email Count:Always Be Monetizing
• Sponsorships (media kit update!)• Email-friendly advertising• Promote your own products with house ads• Affiliate marketing
#TypeAConType A Conference 2015
People Suck
• People are lazy• People have no attention• People are cheap• People are selfish• People procrastinate• People are cynical• People are afraid
#TypeAConType A Conference 2015
Put Differently…
• People need convenience• People crave excitement• People love deals• People desire success• People are deadline driven• People want to trust• People thrive on inclusion
#TypeAConType A Conference 2015
A Week of Sales in 46 Minutes
• @StudioJewel turned 46• List-only offer:
– 46% off– Only on her birthday– Only 9:00pm to 9:46pm
• Generated a week’s worth of sales in just 46 minutes
• Trust: Personal event• Deal: 46% off• Exciting: Only 46 minutes• Deadline: No other
chances• Inclusion: Many prior
buyers
#TypeAConType A Conference 2015
List Building for Bloggers
• Published a chapter at a time on the FeedBlitz blog
• 45,000+ words emailed to the list one chapter at a time
• Freely available to anyone at anytime
• Self-published e-book– $24.95 PDF at
ListBuildingForBloggers.com– $9.99 at Amazon on Kindle
• Over 1,000 sold• Convenience sale• ASP ~$15• Always be monetizing
– “Thank you” email contained affiliate pitch
#TypeAConType A Conference 2015
Premium Webcast
• Paid web cast• Tiered pricing (Eventbrite)
– 5 tickets @ $4.95– 5 @ $7.95– 10 @ $9.95– Up to 50 seats $49.95
• Every time a tier sold out, we emailed the list
• Why did this work?– Convenient: Webcast– Trust: Social proof– Deal: Really cheap if you’re
fast– Exciting: Tiers kept selling
out– Inclusion: As momentum
built, FOMO kicked in
#TypeAConType A Conference 2015
Landing Page Bundles
• Create multiple items for sale• Bundle them together in a separate collection• Offer the deal on the bundle only
– 1-time only new subscriber price– On the new subscriber activation landing page– People are excited when they have just joined your list!
• Passively promote on blog subscriptions / newsletter
#TypeAConType A Conference 2015
Email Sells
• Sell to people who’ve already bought from you first– They already trust you– Give them a deal – Set a deadline– Over-communicate
• Track what you know about a subscriber– Tag with the product bought or offer they took– Plan what you want to do with them next
#TypeAConType A Conference 2015
Autoresponders, Sequences and Campaigns
#TypeAConType A Conference 2015
Email Marketing
• Make your sequences smart– Don’t pitch product X if you know they already bought X
• Lead the subscriber to where you want them to go– Got an affiliate program? Invite them to join it.– Just one item bought? Offer a deal on the bundle.– Bought everything?
• Join your masterclass, go to an event, refer a friend, recommend related solutions that YOU are an affiliate for
#TypeAConType A Conference 2015
You can do this
#TypeAConType A Conference 2015
Dare to try
#TypeAConType A Conference 2015
Do the work
