2002 content marketing + monetization best buy pilot: bringing home technology
DESCRIPTION
I joined Best Buy's Strategy & Innovation Department in 2002 to head a new emerging media monetization initiative. With one billon store and Web visits, BBY had the customer engagement metrics of a major media company. Using content marketing and native advertising strategies, we piloted an HD video original series titled Bringing Home Technology. Like video content today, ads popped up unobtrusively while the helpful and entertaining content streamed. Clicking on an ad paused the video, and the time of the ad counted down while it played, but viewers could click out and return to the content.TRANSCRIPT
2002 Content Marketing Venture: Pilot of an HD-video original content series, monetized with vendor and non-endemic ad serving within the programming.
Kim GarretsonDirector of Emerging Media
Best Buy
Bringing Home Technology featured actors in a home location learning to use new technology. Pop-up ads gave viewers the option to view and paused the content.
Kim GarretsonDirector of Emerging Media
Best Buy
With this 2002 venture, I have continued to innovate in content marketing, with brands/retailers monetized as media.
Kim GarretsonDirector of Emerging Media
Best Buy