EMAIL TO FACEBOOK SOCIAL MEDIA MARKETING CASE STUDY

Radisson Edwardian Hotels

Is that a good or bad approach?

Email sent to subscribersCall to action: Win a weekend in LondonOther MWRs*: Engage with brand on social media platforms

* MWR = Most Wanted Response

Click takes you to this pageMust like to take part in competitionQuestion: Is that good or bad marketing?

After clicking ”like”, you see thisAnother action is required to take part in the competitionQuestion: GOOD OR BAD?

After clicking on Facebook page, new window opens at survey gizmo. Asked to spot the difference and enter details.

Summary and questions

• Kudos to Radisson for trying• Our presumptions:– Radisson is likely to achieve a significant lift in

number of ”likes” on Facebook• Our questions:– What kind of likes do Radission get when they are

”tricking” people into linking their brand?

What to do next?

You cannot win anything, but you can like us for free at Facebook and/or Twitter

oMichael Leander on FacebookoMichael Leander on Twitter

o Telling your friends about this won’t cost you a dime either