leeds businesss week part 1 twitter, facebook & email marketing

w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross

Part 1 Twitter, Email Campaigns &

Facebook#LeedsBizWeek@jrconsultancy


http://www.jonnyross.com/


Current social media usage?



Survey Results

Usage

•Less than ¼ of you are blogging•80% using Facebook regularly•75% using Twitter regularly•70% using LinkedIn regularly



Survey Results

Link between SEO & Social

•A 1/3 of people don’t see the link between•Only 11% have a good understanding of the link



Survey Results

Who are you following on twitter?

•Industry related news•Professional bodies•Thought Leaders•Celebrity thought leaders•Competitors and associate companies•Influential people



Survey ResultsGenerated business?

•1/3 of people have generated business from social media– Sign up on courses– Recruitment– Data capture (competitions)– Woolly ones like

• Web traffic• Branding• influencers



Survey ResultsPro’s and Con’s of LinkedIn

•Competitors can see connections•Not very intuitive•Great place to network•Charity saying not sure it is useful•Generates business•Keeping in touch with people•Great for finding people



Survey ResultsWho do you connect with?

•3% don’t connect with anyone•30% only connect with people the have met•12% connect with anyone•55% are somewhere in between



What would you like to know?

• An immense amount of things!



Introductions

Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce



Strategy/Aims/Objectives

• Do you simply want to raise awareness?• What is the key message that you want to

send to your followers/potential followers?• Are you looking to fundraise or gather

supporters?• Do you want to inform followers about the

work you, as a charity or business for that matter carry out and who it benefits?



What is Twitter?



How do people use Twitter?

- Are 3 times more likely to follow brands than Facebook users- Are twice as likely to purchase from a brand than Facebook users



Twitter vs. Email and Facebook



Twitter Phrases

#

RT

MRTBit.ly

#ff@

ListsModified Retweet



Use Lists



#susanalbumparty



How to manage your Twitter account



Twitter Tools



Email Marketing



3rd Line / Pre Header



How to optimise emails• From Address• Personalise• Subject line– Short, punchy, keep accurate

• Avoid spam filters by not having too many images / high image sizes

• Ask people to reply / add you to safe senders• Promote unsubscribe – far better than being marked spam• Send from UK servers / Pay for emails• Reporting - follow up people that open etc



How to build your list



How to build you list

• Encourage people to forward your emails• Add call to actions in content (subscribe)• Collect business cards• Connect on LinkedIn• Export Connections• Reply to sales emails (adding to CRM at same

time)• Host an event/webinar – email sign up



Diesel bringing Facebook Likes into the real world



Facebook B2B Study

• What gets likes?



What gets comments?



What gets shared?



What should you share?



Simply Business

•Link•Picture•Human interest•Customer Competition



Virgin Media Pioneers

•Tag yourself CTA•Inspirational message •in a picture



CaterpillarCTA, does of nostalgia, picture, link



UPS•Human interest story•Photo•Link•CTA•Competition



Screwfix•Humour



Facebook Ernst & Young Global

• News & Insights• Forums (strategic growth)• Careers/Recruitment

http://www.ey.com/GL/en/Home/Social-media



Facebook Targeting



Facebook Advertising



Custom Audience Pixel



Marc Jacobs Tweet Shop



And I can help you…

• Research your keywords• Create and help write a blogs• Train teams or individuals on

LinkedIn/Twitter/Facebook/Google Plus• Use LinkedIn for targeting …. And of course, SEO/websites!



Challenge me?Does anyone want to challenge me, does anyone think this is all a load of nonsense?

It’s time to ask questions!

•For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com

•Carry on the conversation with me on twitter @jrconsultancy


leeds businesss week part 1 twitter, facebook & email marketing

Social Media