emakina academy 7 - video on internet
DESCRIPTION
n 2006, online video has taken Internet by storm. YouTube, podcasting, user-generated content, video on demand, streaming, catch-up TV... A new galaxy of services - and exciting opportunies for advertisers - is emerging. The revolution will be televised. In 2007, can you really afford to miss it?TRANSCRIPT
Streaming media experts since ‘94
What is streaming…
• Communicating • Audiovisual content• Broadcasting • Over the world wide web• Involves telecommunications• Over different networks• Different end user configurations
Critical success factors to get a top level streaming performance !
Who we are…
1994 2001 2003 Today
Multimedia-softwareMultimedia-solutionsContent creation tools
Streaming MediaWebcastingMultimedia-solutions
Advanced streamingSmart phones, PDA, Microwaves3GGP, H264, MPEG4
Positioning TelemakFocus on servicesPeripheral hardware
Projects by Telemak• Concerts
- Eurythmics Peace Tour - Moloko- T-Spoon- Britney Spears- K’s Choice- Mel C- Spice Girls- TMF/MTV awards
• Events - Cannes Film Festival - Queen Elisabeth 2001 - Level 3 Streaming Event - 150 years BNB - ESA launches of ISS - Wedding Prince Philip - Mars Landing 2004 - Gaultier2 - Launch Brussels Airlines
Projects by Telemak• Corporate
- Dexia Shareholder meeting- Apple Europe road shows; Architects for the Mac; Matadex- Telindus International Symposium 2002-2005- Mobistar analyst meetings- Telenet analyst calls- Stork shareholder meeting- Launch Mobiya
Projects by Telemak• Institutions - Government
– Ecofin Summit - Liège– State of the Union - Belgium – Euro Summit - Gent– IST - Dusseldorf– Euro Summit - Laeken – European Parliament Elections - Strasbourg– The European Convention - Brussels– European Commission events– USEU/American Embassy events and briefings– GMFUS: State.GOV– European Council summits, Brussels– Whitehouse visits in Belgium
Projects by Telemak• Sports
– Spa 24 Hours race - Spa– Davis Cup / Fedcup Tennis– Snowboard World Championship - Davos– Base Jumps for Red Bull– UEFA Finals 2002– Freecaster extreme sports
Why use streaming?• Reduce cost• Speed and Delivery• Accuracy• One-to-many many-to-one• Reach• Rich Media Experience• Gain impact Boost sales
Services by Telemak
Telemak[capture]Audio/video part
Telemak[live]All formats carrier
Telemak[deliver]Content Delivery Network
Telemak[present]Synchronized slides
Telemak[edit]Audio/video
editing
Telemak[on-demand]Video on demand
Telemak[reporting]Statistics tool
Telemak[survey]Polling tool
Case: Apple Europe Live
presentationarea
interactive chat window
synchronizedslides
promotional banner area
Case: Telenet
• European Institutions (Parliament, Commission, Council, Comity of the regions, EbS) use streaming for transparency and communications with the citizen
• started in 2001 with 12 languages live, simultaneous• today 25 official languages and rising
Government cases
• US State Department: United States Mission to the European Union
• Live and VOD of VIP visitors• Available within 4 hours after session• Capture to delivery
http://useu.usmission.gov/
Government cases
Case: Jean Paul Gaultier
Case: Atlas Copco TV
Contact details Telemak Belgium Excelsiorlaan 23 1930 Zaventem / Belgium +32 2 709 10 50 +32 2 720 53 51 By e-mail [email protected] [email protected] For a rich media experience www.telemak.com
you dream it, we stream it