Embedded UX Research by Stijn Nieuwendijk @ UX Istanbul 2016

Download Embedded UX Research by Stijn Nieuwendijk @ UX Istanbul 2016

Post on 12-Apr-2017

326 views

Category:

Design

2 download

Embed Size (px)

TRANSCRIPT

  • Embedded UX Research Agile & deep

    Stijn Nieuwendijk - UX Istanbul 2016

  • I am Stijn Nieuwendijk Senior UX specialist & strategist

  • I am Stijn Nieuwendijk and always hungry

  • We humanize digital interactions.

  • 9

    How? How should it work? How can

    we improve it?

    on all those different devices, interfaces, touchpoints etc.

    Why? What problem are we solving?

    Why do we want to solve it?

    Whats in it for the user (and us)?

    What? What is the killer functionality?

    What will it do for them?

    Need to have / nice to have?

    Who? Who are they?

    What do we know about our customers?

    What drives them (to use our product)?

    In what context or situation they use our solution?

  • User insights to

    fuel inspiration, discovery &

    innovation

  • User insights to

    enable focus,

    evidence based decisions & smooth process

  • 93

  • User insights to

    drive continuous improvement

  • UX researcher(s)

    Design team

  • Design team

  • Design team

  • User testing

    Eye tracking analysis

    User interviews

    Focus groups

    Questionnaires

    Remote unmoderated

    user testing

    Structured feedback

    tools (Usabilla etc.)

    A/B testing

    Web analytics

    Diary studies

    Card sortingSitemap testing

    Personas

  • smartwatch

  • 31

  • 32

    Every month In depth UX tests with real clients

  • 33

    insights for next iteration

    Every month In depth UX tests with real clients

  • 34

    Every sprint Fast, quick guerrilla / online tests with real users

  • 36

  • 37

    Continuous UX consultancy: analysis & monitoring Input form help desk, community, social media buzz, web analytics, diary studies to create user stories & customer journeys

  • 38

    Every sprint Flexible, fast, small tests

    Every month In depth UX tests with real clients

    Continuous UX consultancy & monitoring to create user stories & customer journeys

  • 39

    UX research developed

    into a change agent

  • Shift from reactive research to UX research that actually

    drives changes in design and

    organization

  • Insights from within the team, not some external UX

    expert

  • Embed UX research in your team

    Get rhythm

    Do it together

  • Thank you!stijn@valsplat.nl @stijnn

    www.valsplat.nl +31 6 330 5454

    mailto:stijn@valsplat.nl?subject=http://www.valsplat.nl