Embedded UX Research by Stijn Nieuwendijk @ UX Istanbul 2016

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Post on 12-Apr-2017




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<ul><li><p>Embedded UX Research Agile &amp; deep </p><p>Stijn Nieuwendijk - UX Istanbul 2016 </p></li><li><p>I am Stijn Nieuwendijk Senior UX specialist &amp; strategist</p></li><li><p>I am Stijn Nieuwendijk and always hungry</p></li><li><p>We humanize digital interactions.</p></li><li><p>9</p><p>How? How should it work? How can </p><p>we improve it? </p><p> on all those different devices, interfaces, touchpoints etc.</p><p>Why? What problem are we solving? </p><p> Why do we want to solve it? </p><p> Whats in it for the user (and us)? </p><p>What? What is the killer functionality? </p><p> What will it do for them? </p><p> Need to have / nice to have?</p><p>Who? Who are they? </p><p> What do we know about our customers? </p><p> What drives them (to use our product)? </p><p> In what context or situation they use our solution? </p></li><li><p>User insights to </p><p>fuel inspiration, discovery &amp; </p><p>innovation</p></li><li><p>User insights to </p><p>enable focus, </p><p>evidence based decisions &amp; smooth process</p></li><li><p>93 </p></li><li><p>User insights to </p><p>drive continuous improvement</p></li><li><p>UX researcher(s)</p><p>Design team</p></li><li><p>Design team</p></li><li><p>Design team</p></li><li><p>User testing</p><p>Eye tracking analysis</p><p>User interviews</p><p>Focus groups</p><p>Questionnaires</p><p>Remote unmoderated </p><p>user testing</p><p>Structured feedback </p><p>tools (Usabilla etc.)</p><p>A/B testing</p><p>Web analytics</p><p>Diary studies</p><p>Card sortingSitemap testing</p><p>Personas</p></li><li><p>smartwatch</p></li><li><p>31</p></li><li><p>32</p><p>Every month In depth UX tests with real clients</p></li><li><p>33</p><p>insights for next iteration</p><p>Every month In depth UX tests with real clients</p></li><li><p>34</p><p>Every sprint Fast, quick guerrilla / online tests with real users</p></li><li><p>36</p></li><li><p>37</p><p>Continuous UX consultancy: analysis &amp; monitoring Input form help desk, community, social media buzz, web analytics, diary studies to create user stories &amp; customer journeys</p></li><li><p>38</p><p>Every sprint Flexible, fast, small tests</p><p>Every month In depth UX tests with real clients</p><p>Continuous UX consultancy &amp; monitoring to create user stories &amp; customer journeys</p></li><li><p>39</p><p>UX research developed </p><p>into a change agent</p></li><li><p>Shift from reactive research to UX research that actually </p><p>drives changes in design and </p><p>organization</p></li><li><p>Insights from within the team, not some external UX </p><p>expert</p></li><li><p>Embed UX research in your team </p><p>Get rhythm </p><p>Do it together</p></li><li><p>Thank you!stijn@valsplat.nl @stijnn </p><p>www.valsplat.nl +31 6 330 5454 </p><p>mailto:stijn@valsplat.nl?subject=http://www.valsplat.nl</p></li></ul>