emcup - brochure 2015

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The competition amongst European Hotel Management Schools

February 8th & 9th 2015 - Maastricht - The Netherlands - 7th edition

europeanmise en place cup

www.log-off.euwellness

wellbeing

wealth



PrefaceBy Charles van Goch

Dear hospitality talent,

We are proud to introduce the 7th edition of

the European Mise en Place Cup (EMCup).

Over the years, this prestigious cup amongst

students from the best Hotel Management

Schools in Europe has evolved into a well-

established event!

With this annual competition we offer young

professionals the chance to make a difference with their vision

and ideas. And they do! That’s why we chose to use the ideas of

the participating students from 2014 as an inspiration for this year’s

theme!

Health & Care becomes: “www.log-off.eu”. Wellness, Wellbeing &

Wealth, back to the basics and a stressless environment are key.

The main focus of the competition is creating networking moments,

not only for students, but also for deans, directors, coaches and

hospitality professionals. The EMCup is an experience where you

can meet likeminded hospitality professionals, receive dozens of

business cards and handshakes, share visions, build relationships

on an European level and have fun!

All the above will reach it’s full potential during Food Executive

Europe (FXE) in Maastricht! I invite you to read more about FXE

and Maastricht further in this brochure.

The EMCup offers you all the ingredients to kick start your career

in hospitality!

We wish all participating schools and students lots of success

with their preparations and participation, and we look forward to

meeting you in Maastricht!

With kind regards,

On behalf of the EMCup organisation,

Charles van Goch

CEO Mise en Place

Initiated by

Co-creator

Supported by

2



Index

page

Preface 2

HotelloTOP 3

What is the EMCup? 4

Advisory Council 5

Invited schools 6

Flashback 8

Participants 2014 9

Business Jury 2014 10

Theme 2015 11

Hosting City: 12Maastricht

Organising Team 13

Want to join? 14

More than just a competition

All ‘Hotello’s’ have one thing in common:their Hotel Management education and

their love for the hospitality industry. This cre-ates a sense of unity. That’s why at Hotel-loTOP we say: “It’s not what you know butwho you know that makes the difference.”

Ask any well respected Hotel ManagementSchool alumnus how they have beenable to accomplish their success, andthe majority will include ‘network’ to their

answer. By sharing an idea, and feeding it with ideas from otherprofessionals, it becomes a great business idea.

This is what HotelloTOP is specialized in: ‘meeting your roots’by connecting a network of over ve thousand professionals.While organising events and offering various tools and services,networking is always the key element. Hospitality is the foundationof our organisation and is incorporated in everything that we doand express as a company.

The hospitality industry knows more aspects than just the hotelbusiness, such as the catering branche, foodservice and notto forget the educational side; the Hospitality MagagementSchools. To stimulate networking between likeminded peoplefrom these branches of hospitality, we organized the rst and only

event for European decision makers, Food Executive Europe (FXE) on February 3rd and 4th 2014. During this event, we brought 500decision makers from the European hospitality industry togetherfor two days lled with inspiration. We believe it is a greatopportunity for the EMCup to join the next edition of FXE becausein our constantly changing world, it is vital to share experiencesand insights with likeminded colleagues. Today’s market situationforces us to develop new ways of thinking to become successful.The source of improvement is the reality.

After that, the process of development, innovation andexperimenting starts. That is why the true value of this competition

does not lie in the competition itself, but around it.

We encourage you to grab the opportunity to compete inthe EMCup with both hands. We wish you a successful andmeaningful competition, but most importantly, that this will be arst step for you as a young professional to expand your networkand develop your career.

See you at the EMCup 2015!

Maartje BeijsensDirector HotelloTOP

HotelloTOP

3

We are the nextgeneration

and the futurestarts with us!

Institut für

Tourismus-Management,FHWien der WKW



What is the EMCup?The EMCup is the competition amongst the best European Hotel

Management Schools. This initiative of HotelloTOP, the networking

organisation for graduates of International Hospitality Management

Schools, and co-creator Mise en Place, has grown into a realstatement since the competitions’ foundation in 2009.

The EMCup is aimed at ‘I-do-dare students’, those who stand out from

the crowd and show courage and entrepreneurship with a great

level of commitment. With this annual competition we offer students

the chance to make a difference with their vision and ideas, and we

challenge them to think out of the box about a real life topic. The

goals of the EMCup are building relationships, providing hands-on

experience, broadening the horizon for education, building a bridge

between students and employers (preceding the upcoming War on

Talent), and linking young professionals to the industry.

Aiming for these goals the organisation has chosen to move the EMCup

away from Amsterdam to it’s new “home” Maastricht. During Food

Executive Europe (FXE) the ofcial EMCup programme will be held on Sunday the 8th and Monday the

9th of February 2015. All participants get to attend part of the FXE programme on Monday; speeddates

with Captains of Industry will be arranged, the award ceremony will take place on the main stage of

FXE and the culinary tour through the city will be also part of the EMCup & FXE programme. On Tuesday

the 10th of February the FXE programme is free to join for all EMCup participants.

Do you believe that your ideas and experiences can make a difference in the hospitality industry?

Then register now for the 7th edition of the EMCup!

What is FXE?FXE is a ‘by invitation only’ event, organised exclusively for the decision makers of the European

hospitality industry, focusing on the foodservice, hotel, catering and education segment. It provides

a platform for networks and associations, to encourage sharing and networking with like-minded

people. FXE is a truly inspiring event for every hospitality professional who believes in the added value

of networking and knowledge sharing, and who is willing to step out of his comfort zone to experience

innovations and business opportunities from other segments of hospitality. www.foodexecutive.eu

4

Maurice Jansen, Area General

Manager, Westbridge Europe:

Participating in the EMCup as a juror

is an experience I can recommend to all

industry leaders. It’s the ideal event to get

in contact with your future employees,

supervisors, managers and leaders.

The diversity of the exercises, cultures

represented and mix of Universities/

Colleges gives you a great insight how the

current youth is motivated and gives you

a reality check if your organisation is still

in line with their expectations. It’s a great

networking opportunity and experience

which has inspired me to look differently on

how we interact with our future employees.

Be a brave innovatorInternational University College, Bulgaria



Advisory CouncilEMCup 2015

5

Marc Verstringhe - MESVConsultancy InternationalCatering & Business“It gives great pleasure to supportthe EMCup, as its creates the op-portunity for students, tutors, ho-teliers and restaurateurs as wellas the suppliers and consultantsto work and network togetherand so encourage our younger

generation to learn and beaware of the opportunities thatare open to them in today’sglobal environment.”

Floris DrabbeHRC International“It is always a great pleasureto meet and interact with theyoung hoteliers of tomorrowand meet our old friends of theleading hotelschools aroundEurope. We very much lookforward to welcoming you inFebruary 2015 to enjoy this next

edition of the ‘always improv-ing EMCup’.”

Cees van der KlipEurhodip“The benet for the compe-tence development of partici-pating students is unique andwill motivate them to cooper-ate in the global context of thehospitality industry.”

Marianne KrohnSkål International“I believe the EMCup is a won-derful experience for youngpeople in the hospitality industryand shall encourage them tocontinue in this profession. Ourindustry, the tourism, is the worldfastest growing industry and thestudents now are our future for

tomorrow. We in Skål Interna-tional support our young mem-bers and the EMCup is a verygood opportunity to network.”

Stephanie JamesonCouncil for HospitalityManagement Education“I have been involved in hospitalitymanagement education for 27years and have taught in theUnited Kingdom, the United Statesand Switzerland. I have some pret-

ty big shoes to ll, since my pre-decessor and CHME colleagueIsabell Hodgson, was involved inthe EMCup for many years. But itis with great excitement that I takeon my role in the EMCup AdvisoryCouncil. Can’t wait to experiencethis competition in all of its glory.”

Filiep DefrayeHotel- en ToerismeschoolSpermalie / Euhofa“The EMCup not only offers thestudents an interesting competi-tion and connections that canhelp them with their future ca-reers, it also provides teachers

and deans the means to keepup with the hospitality industry.As a dean of a Hotelschool, Iam honored to be part of theAdvisory Council of an organisa-tion that encourages innovativebehavior and builds bridges be-tween students and employers.”

Arie van der SpekFormer SVP & CEO LaureateHospitality Education World-wide, previously COO for In-terContinental Hotels GroupEurope and founding memberof Swiss Learning. Currently Ex-ecutive Director, Board mem-

ber and Advisor for a numberof Swiss and International com-panies for Intellectual Property,Asset Management and HotelInvestments. “I’m looking for-ward to support the EMCupas a member of the AdvisoryCouncil.”

Douwe CramerNHTV Academy of Hoteland Facility Management“I’m curious to experience theEMCup in its full glory; It is agreat opportunity to exchangeknowledge with each other. Iam honoured to engage with

the hospitality professionals oftomorrow and I look forwardto the many encounters duringthe competition.”

Jan SpoorenThe Carlson Rezidor

Hotel Group“The power of the EMCup liesin a couple of factors: bring-ing together so many youngand motivated talents, the net-working opportunities as wellas getting inspired through theinnovation factor that is con-tinuously present. It is thereforemy pleasure to be part of theAdvisory Council.”

Elena CavagnaroStenden University ofApplied Sciences“The EMCup brings together ex-cellent hotel management stu-dents from almost all Europeancountries. And it sets them at workaround relevant and importantthemes connected to sustainabil-ity. The sustainability challengeis a major one for the hospitalityand tourism industry, and to win itwe need to engage our students’minds and give them a perspec-tive for action. As stated aboveEMCup does this all. This is thereason why I decided to join: weshare the same aim.”

Fabrice TessierAccor

“I’m very happy to be invitedto join the EMCup AdvisoryCouncil. First, I heard from dif-ferent schools their interest ofbeing part of it, so I decided tobe a jury member in 2014. I’vebeen very impressed by theprecision of the organisationas well as the perfect atmo-sphere during the competition.I’m happy to join because itwill give me the opportunity tomeet motivated schools andstudents as well as trying tocontribute to the success of it.”

Alberto SannaOspedale San RaffaeleScientific Institute“This year’s EMCup appealsto me because I am very in-terested in the theme which ischosen. As the Scientic Direc-tor of an innovative ResearchProgramme in Service Design;e-Services for Life Design, I amvery much looking forward tomeeting all participants in or-der to share our ideas and vi-sions.”



Invited schools 2015

6

NHTV Academy of Hotel and Facility Management

Institut Paul Bocuse

Institut für Tourismus-Management, FHWien der WKW

Tourismuskolleg Innsbruck

Westminster Kingsway College

Edinburgh Napier University

Manchester Metropolitan University

American Hotel Academy

Hotelschool The Hague

Saxion Hospitality Business School

Ecole Supérieure d’Hôtellerie Paris

International University of Applied Sciences Bad Honnef

Wirtschaftsschulen für Hotellerie und Gastronomie (WIHOGA)

Hotelfachschule Hamburg

Les Roches International School of Hotel Management Switzerland

Swiss School of Tourism and Hospitality

Tourismusschulen Salzburg, Klessheim

Edge Hotel School

University College of Northern Denmark

Escolas do Turismo de Portugal

Vatel International Business School Hotel & Tourism Management, Bruxelles

Swiss Hotel Management School

Turismo Sant Ignasi

Escuela Universitaria de Hotelería y Turismo de Sant Pol de Mar (EUHT StPOL)

BBI Luxembourg - School for International Hospitality & Tourism Business

Ecole Hôtelière de Genève

Ciomijas; Centro Andaluz de Formación Integral de las Industrias del Ocio

Centro Superior de Hostelería de Galicia

Gr ŵp Llandrillo Menai

Dublin Institute of Technology-Faculty of Tourism & Food

Plymouth University

The Academy of Hotel Management and Catering Industry

Istituto Amerigo Vespucci

University of Strathclyde Business School

Artesis Plantijn Hogeschool Antwerpen

Katholieke Hogeschool VIVES

International Business School Budapest

Tio University of Applied Sciences



Leeds Metropolitan University

University of Surrey

Hotel Management School Maastricht

Vatel International Business School Hotel & Tourism Management, Bordeaux

Hotelfachschule Berlin

Hotelfachschule Hannover

Ecole Hôtelière de Lausanne

Hotel Institute Montreux

Internationale Schule für Touristik Zürich

Escola Superior de Hotelaria e Turismo do Estoril (ESHTE)

Oxford School of Hospitality Management

The Norwegian School of Hotel Management, University of Stavanger

International University College

Lycée Technique Hôtelier Alexis Heck

Bournemouth University

Ecole Supérieure d’Hôtellerie London

Escola de Hotelaria e Turismo do Porto

Stenden University of Applied Sciences

Université d’Angers

Hotelfachschule Heidelberg Fritz-Gabler-Schule

Schweizerische Hotelfachschule Luzern SHL

Tourismusschulen Bad Gleichenberg

Shefeld Hallam University

HAAGA-HELIA University of Applied Sciences

Copenhagen Hospitality College

CETT Escuela de Hoteleria y Turismo UB

Les Roches International School of Hotel Management, Marbella

Turisme i Direcció Hotelera - Autònoma de Barcelona

Shannon College of Hotel Management

American College Dublin

Glion Institute of Higher Education, Bulle

University College Birmingham

HLA Baden

City Unity College Hospitality & Tourism Management Department

IAL Scuola Alberghiera Friuli Venezia Giulia

Haute Ecole de la Province de Namur

Bremerhaven University of Applied Sciences

Ege University Çesme School of Tourism and Hospitality Management

University of West London

Erasmushogeschool Brussel

Lillebaelt Academy of Professional Higher Education



Flashback

During the EMCup 2014 there were 23 HotelManagement Schools from 11 countries competing

against each other, all targeted on winning this

prestigious competition. The theme of the competition

was “The Agenda for the Future: There is no Time to

Waste!”. All students got acquainted with the topic

by preparing their pre-assignments; writing a paper,

making an introduction movie and creating as much

‘Rumour around the Brand’ as possible.

The competition days took place in the MövenpickHotel Amsterdam City Centre, Doubletree by Hilton

Amsterdam Centraal Station and RAI Amsterdam on

the 15th and 16th of January 2014. The rst day was

all about getting to know each other in an informal

setting. The jurymembers and advisory council

members were introduced. The students presented

themselves by their introduction movies. Furthermore

they had to pitch the ndings of their paper for which

they received a grade. Also a usefull training about

MEPS was given by Qstaff, including a nice get-to-know eachother game. The day ended at the

HotelloTOP Year Event networking drink.

The 2nd day is known as the ofcial competition

day. The teams had to work on a case related to

the theme, and presented their ndings in a pitch

to the jury. On this day there was also enough time

to network with the jury and advisory council, by a

chat roulette game. The day ended with the award

ceremony on the exhibition oor of the Horecavatrade show. University of Applied Sciences Bad

Honnef Bonn (Germany) won the EMCup 2014. They

were followed by Institut für Tourismus-Management

FHWien der WKW (Austria) and Turisme i Direcció

Hotelera - Autònoma de Barcelona (Spain).

EMCup 2014

8

For a brighter tomorrow!Glion Institute of Higher Education, Switzerland



Testimonial Team International University of

Applied Sciences Bad Honnef • Bonn

THE ONLY WAY TO FORESEE THE FUTURE IS TO CREATE IT

As participants of the EMCup 2014, we are proud to share our thoughts

and experiences about the competition in Amsterdam. The European Mise

en Place Cup provides a unique and exciting opportunity to get in touch

with professionals from the industry and students from other universities. It

is the perfect opportunity for you to create and extend a strong business network for your future

career. Being able to develop and exchange innovative ideas for the hospitality industry and to

encounter the most interesting personalities, in a competitive environment full of fun and energy is

an experience no one of us will ever forget.

In our opinion, the essential success factor at the EMCup is not purely focusing on victory, but the

networks you build, the integrity of your team and the people you meet. Those might accompany

and support you to reach your goals and in the last part shape your future career. It is about the

passion you put into making those contacts and, of course, your passion for the hospitality indus-

try, which clearly is a people’s business. Nevertheless our key to victory most likely was the diversity

of our team. Being a group of four completely different characters with their own strengths and

weaknesses enabled us to act as a dynamic and exible team which could rely on each other. Still,

preparation is half the job. Putting intense effort in our research and a strong social media campaign

did the trick in the pre-assignments which gave us a head start to begin with.

Throughout the whole competition we had a lot of fun producing the introduction video of our

group, improving our presentation skills for the competition days and working on the assignments

in Amsterdam. We got into contact with interesting and supportive people who joined us on our

way and we are thankful to everyone who supported us throughout these busy weeks. Foremost

we would like to mention our fellow students, friends, families and tutors, but also our university who

supported our cause and mission.

Our tip for you for this competition:

Stay bold and foolish, build your networks

& Get out of your comfort zone!

Nikolaus Brandl, Marlen Krause, David Klein and Torben Kock

1 s t p l a c e

A sub pillar betweenchanging markets and health

& care called Community

The missing piece is people.We are the future, we are the people

Self-sufcient hotel& restaurant



Testimonial Team Institut für Tourismus-

Management, FHWien der WKW

International event, meeting students from all over Europe and speaking to

people working in the hospitality industry. Before we came to Holland we

did not really know what to expect, but we went there with an open mind.Our coach was very helpful and he did not put us under any pressure.

That way we were able to perform relaxed and without thinking about the

outcome. The assignments we had to work on were not complicated but

complex and had to be looked at from different perspectives. Our team was formed out of four very

different but team oriented personalities, a perfect match to carry out the EMCup tasks. Due to our

light-hearted but focused attitude we ended up at second place and got to take home not only

the trophy but memories we would not want to miss and will never forget.

Sophie-Charlotte Marunge, Philipp Matzer, Barbara Neudorfer and Magdalena Putz

2 n d p l a c e

Go back to basics;we want a hotel with

no technology and stress

Due to the current technologypeople are always connected,resulting in a decrease of socialskills. We need a space in thehotel to disconnect and go

back to basics.

Isabell Hodgson, Council for Hospitality Management Education: I have thoroughly enjoyed my

involvement with the EMCup competition and further on the Advisory Board. My rst attendance at the

competition was as a Head of Department accompanying a group of my students who participated

in the competition. It was not just the participation which the students enjoyed but networking with many

other students from across Europe - they gained a valuable insight into working and competing in a mixed

cultural environment. Furthermore, they met and interacted with key business leaders from the hospitality sector,

contacts who have proved valuable for their future careers. I too gained a great deal from sitting on the Advisory

Council and appreciated the effort, enthusiasm and commitment from my fellow board members to ensure the

competition was a learning and challenging but also enjoyable experience for everyone. I would recommend

the competition to all hotel schools and their students - winning is secondary to the experience and participation.

Power: a waitress walksmore or less 5000 steps per

shift. Is the solution under ourfeet? The longest journey

starts with the rst step.



Insights of The Agenda forthe Future by the EMCup teams

From our point of view the future of health tourism

is very promising. If we compare the currentsituation with what we expect for the future,

the trend of health will move towards a combi-

nation of preventive and medical actions.

Centro Superior de Hosteleríade Galicia (CSHG)

Consumers consider it the role of hospitality

to help them eat healthy with 70% of peoplesurveyed by Consensus Action on Salt & Health

(2013) thinking chefs should be responsible for

helping them eat less salt.

Bournemouth University

We would like to offer our guests a modularity to

create their own individual health-package.

Our health-coaches will support the guests with

their choice and give advices for what they

need. Our guests can choose from different

kinds of categories for example, nutrition, exer-

cise and relaxation.... because we are worth it!Hotelfachschule Hannover

it seems odd that hospitals – normally considered

the place where health is improved - are not

considered desirable institutions to be in by

patients, but in actuality this should be the most

desirable place to be when you aim to improve

your health: a place where the patient is satised.

Stenden University ofApplied Sciences

It is unlikely that people will work less in the

future. On the contrary, perhaps they will be

required to work even harder and longer. This

presents an opportunity for the tourism industry

to develop a rich catalogue of products and

hospitality services which focus on providing

people who feel overworked, stressed and

fatigued the opportunity to recharge their

batteries and gain a new perspective on life

and work before it’s too late.

Institut für Tourismus-Management,FHWien der WKW

”Hospitals and hotels have the same

etymology. The word “hospital” comes from

the Latin word “hospes” (host), which also is the

root for the English words “hospice,” “hotel,”

“hostel”, and “hospitality”. Although the link

between healthcare and hospitality is not new,

remarkable improvements in the industry

have not been made yet.

Staatliche GewerbeschuleGastronomie und Ernährung -

Hotelfachschule Hamburg

If hotels want to have the best unication of health and hospitality they need to seek out the best of both

worlds. The more hotels forcefully spoon-feed health to guests the more they will push away. No longer will

this health trend be a decoration for hotels, but exude an authentic healthy lifestyle from within. This will save

hotels from creating large investments and having the misfortune to keep up with sudden changes the next

generation will surely create. The future will be totally integrated. Why then, knowing this will hotels keep play-

ing the game of catch up and instead, be there ready to catch the future before they change their minds.

Saxion Hospitality Business School

Guests are getting increasingly health conscious and due to an all-time high of stress levels caused by

technology advancements in both work and leisure, guests seek a quick relief from the feverish pace of

everyday life more and more often (Yesawich, 2007). This has led to spas surpassing restaurants as top

attracting facilities in the eyes of guests; both leisure and business.

Glion Institute of Higher Education

Go to the nextstep inraising

green awareness



Testimonial Team Turisme i Direcció

Hotelera - Autònoma de Barcelona

Our adventure started when we saw for the rst time the announcement ofthe EMCUP Competition. Without hesitating we signed up and we were cho-sen to represent our university school Turisme i Direcció Hotelera - Autònomade Barcelona in this European competition. When we were selected we didn’tthink we were able to win so we took it as an rewarding challenge. However,each member of our team worked hard and we did our best in all the pre-liminary stages. We really enjoyed making the video; it was fun to plan every

single detail we wanted to show. For instance, we decided to have a common theme made of coloursso that each of us could be identied with one of them in the competition but also each color had ameaning related to the topic chosen in the competition: yellow for energy, blue for water, red for foodand green for nature.The rst day of the competition we woke up very early as we had our ight thesame morning. Actually, we didn’t mind because we were really motivated and we couldn’t wait to bethere. Once we arrived in Amsterdam and we got our accreditations, we were ready to roll! We didn’tknow what to expect, whether the competition was going to be too formal. We were pleasantly surprisedwhen we found out that it was going to be more fun than anything. The point was not really to win butto meet new people and widen our personal networks. We spent two perfect days doing a lot of activi-ties and learning from each other; we danced, we created a statue made of marshmallows and raw

spaghetti, we played blackjack, we went on a boat tour and suchlike. The EMCup organisation was verywelcoming and outgoing and they made us feel at home. Because of that we didn’t feel under pressureand we could enjoy ourselves in a relaxed and friendly atmosphere. To sum up, we spent two days fullof positive energy and happiness.Eventually, the time of the award ceremony arrived at the end of thesecond day. At that time, we were especially nervous because we knew we had a great chance to wingoing by the ranking shown the day before. They started announcing the list from the bottom to the topand when they nally named our university we couldn’t believe we were in third place! Such an amazingfeeling! We went up on stage and we received a trophy and a fantastic prize: a digital camera! We feltthat all our efforts had been rewarded. Unfortunately and unbelievably, the championship was over. Werealized that when you are having fun time goes fast. But well, then we could enjoy some days visitingAmsterdam. We denitely recommend it to everyone because it was an unforgettable experience! Andnow, a few months later, we are still in touch with some members of the organisation and competitors.

Núria Reguero, Sarah Samsó, Valèria Muscatelo and Marta López

3 r d p l a c e

Recycling e-wasteWe take care ofthe care takers

QstaffWhat a great experience to host the European Mise en Place Cup!

We learned a lot from the young enthousiastic, but most of alltalented students, who participated. This new generation showedus simply that they know best and that they should decide onour common future. In return we got to exchange some of ourknowledge. Through an interactive workshop the students gotmore insight in the behaviour of themselves and others. This tostrenghten the cooperation in their teams and to know howto inuence the jury in their favour. Rewarding to see how theycontinued to work with this behavioural model throughout thecompetition. As we like to develop talents, it was perfect to trainand coach students at some of the schools after the EMCup.

What we will remember above all is the amazing energy of theteams. The fun and sillyness combined with eagerness to win madea cocktail for success. We had a great time, so are we hosting yourteam the upcomming edition? We are looking forward to do so!



9

Participants 2014

University of Applied Sciences Bad Honnef Bonn (DE)

• Wirtschaftsschulen für Hotellerie und Gastronomie

(WIHOGA) (DE) • Hotelfachschule Hannover (DE) •

Staatliche Gewerbeschule Gastronomie und Ernährung

Hotelfachschule Hamburg (DE) • Institut für Tourismus-

Management, FHWien der WKW (AU) • Saxion University

of Applied Sciences, Apeldoorn (NL) • Hotelschool The

Hague (NL) • Hotel Management School Maastricht (NL)• Stenden University of Applied Sciences (NL) • NHTV

Academy of Hotel and Falicity Management Breda

(NL) • Shannon College of Hotel Management (IE) •

Norwegian School of Hotel Management, University of

Stavanger (NO) • Plymouth University (UK) • London

School of Hospitality and Tourism, University of West

London (UK) • Bournemouth University (UK) • Manchester

Metropolitan University (UK) • Westminster Kingsway

College (UK) •Insitut Paul Bocuse (FR) •Glion Institute of

Higher Education (CH) • Centro Superior de Hostelería de

Galicia (ES) • Turisme i Direcció Hotelera - Autònoma de

Barcelona (ES) • International University College Albena

(BG) • American Hotel Academy (RO)

Robert Gallicano, Hotel School

The Hague: The EMCup 2014 has

made a truly inspirational impact

and I believe that the event pushed

out the barriers for both students, coaches

and jury members – professionally and

personally. The EMCup continues to evolve

dynamically each year, becoming more

challenging intellectually, informative

regarding career opportunities for our

students and thought provoking in light

of the trends and developments in thehospitality industry. I can only encourage

those who have been present in 2014 and

in the past to continue to participate and

as well to recruit new colleagues – we all

always walk away with a special message

and an extraordinarily memorable

experience.

How would you liketo leave the world?Hotel Management School

Maastricht



EMCup 2014

Last year’s Business JurySponsored by

Exclusive Partner

Hosts

Industry Partners

Hospitality Partners

10

WESTBRIDGE

E U R O P E

V R I J M I B O

The only way to foresee the future is to create itInternational University of Applied Sciences Bad Honnef • Bonn



Theme 2015

Food

In Europe,

180 kg of

food is wasted

per person

per year

American and

European foodwaste could

feed the 3rd

world

Every year

20 milliontons of sh are

thrown back

into the sea

Water

In 2013, 36% of the

global population

lives in water-scarce regions.

If we do nothing,

this will increase

to 50% by 2050

An average of

1,000 m3 of

water is needed

to produce the

2,800 daily calo-

ries required for a

nourished diet

Global water

demand will increase

by some 55%, due to

growing demand from manufacturing

(+400%), thermal

power plants (+140%)

and domestic

use(+130%)

Power

By 2050, we

could get all the

energy we need

from renewable

sources

More than half of

the heat we

pump into our

homes

disappears

through walls,

windows and

roofs

The global cost

of lighting is

$230 billionper year

Pollution

A city affects a

large area outside its

own boundaries.London alone will

need anarea of almost

300 times its size

to satisfy its demands

and to dispose its

waste and emissions

Air pollutants can travel

thousands of

kilometres by

air. In many cities,

only a part of local

air pollution isgenerated by the

city itself

Urban air pollution

is set to become the

top environmental

cause of mortalityworldwide by 2050,

ahead of dirty

water and lack of

sanitation

Changing markets

Booking sites such as

Expedia and Booking.

com are becoming in-

creasingly inuential.

If a hotel wants to be

mentioned on the rst

page, a booking

site often demandsa commission of

15% until 25%.

Google plays a

major role in the rise of

these commissions.

The retail industryis focusing more and

more on hospitality. Is

this blurring a threat to traditional

hospitality?

Consumer toconsumer initia-

tives like Air B&Band Couchsurng are

upcoming alternatives to

hotel accommodation.

Couchsurfng

has 1,2 million beds on

offer, all over the world.

EducationLaying the foundation Creating awareness

www.log-off.eu

During the EMCup 2014 we elaborated on the theme “The Agenda for the Future: There is no Time to

Waste!” where we took a closer look on the 7 pillars; water, power, food, pollution, changing markets,

health & care and education. Because the subject is very broad we chose to further explore 1 of the

pillars: health & care.

We proudly present “www.log-off.eu”;

Wellness, Wellbeing & Wealth, back to the basics and a stress less environment will be central, it is

time to log-off.

11

One Team. One Dream: Caring for our EnvironmentPlymouth University

Health & Care

Our society is ageing.

Customer needs

are changing, as we

are growingolder

More than 1.4billion adults

are overweight. Of

these, over 200 million

men and n

early 300 million

women are

obese

People are becoming

more and more conscious about

their options and

choices regarding a

healthy lifestyle.The hospitality

industry also has

a responsibility in

this matter



Hosting City:Maastricht

We invite you to European city Maastricht - well known for it’s

hospitable character.

Why Maastricht?

Maastricht is the oldest city in the Netherlands and features

countless opportunities. To some Maastricht represents ‘joie de

vivre’ and to others Maastricht is an ‘experience’ – something

that the Romans already knew.

Whatever way one sees Maastricht, one thing is indisputable:

it is a city with a vigorously European outlook that promotes

itself as a nexus of lifestyle, knowledge and culture. It’s located

at the most southern tip of the Netherlands, very close to the

Belgian and German border. Its proximity to Brussels, Dusseldorf

and Cologne creates an ease to transport between these

major cities; vital for any event!

The city today has lost nothing of its charm, cachet or appeal.

On the contrary, it is economically and culturally more vibrant

than ever, and ready to tackle any international challenges

that the future holds. Maastricht is building bridges to the future.

The future will be dened by cooperation and partnerships.

Maastricht boasts an airport, a university hospital, a university

and over 130 international institutes. Although their activities

are quite varied, they have one thing in common: thanks to

their extensive and vibrant networks, Maastricht is in intimate

daily contact with the entire world.

“The Maastricht Treaty”

- February 7th 1992 - The Netherlands

Being one of the original members and founders of the

European Community, the Dutch government arranged

a ceremony inside the Provincial Government Buildings on

the Meuse, for representatives from the twelve member

states of the European Community. Nowadays, the

European Union (EU) is an economic and political union of

28 member states.

12

I am going to startCentro Superior De Hostelería

De Galicia (CSHG)

To Fight The Dark Side Of HospitalityLondon School Of Hospitality And Tourism,

University of West London

MAASTRICHT



Organising TeamServicecenter 4Hospitality

HotelloTOP and the European Mise en Place Cup are initiatives of

Servicecenter 4Hospitality. Servicecenter 4Hospitality (S4H) offers a

unique and extended network for companies as well as professionals

who are active within the hospitality industry, to exchange thoughts,

do business and share knowledge.

Hospitality is the foundation of our organisation and is incorporated in

everything that we do and express as a network company.

S4H is the linking pin within 4 areas: HOTEL, EDUCATION, FOODSERVICE and

CATERING. Our primary objective is to provide all kinds of services to hospitality

related businesses, with the goal to make connections and to facilitate

networking. S4H aims to create the largest international networking platform

for the hospitality industry in Europe, in order to stimulate and increase business.

S4H intends to reach this goal by:

• Maintaining, assembling and optimising existing networks

• Developing new initiatives and connecting them to other networks

• Enthusing Young Professionals for, and introducing them to,

the hospitality industry

• Offering services and knowledge to support others

With this in mind we will support you throughout this competition with knowledge and experience.

We will assist you with the pre-assignments and cases, and answer any questions that you may

have leading up to the competition, as well as during the competition days.

We cannot wait to meet you all in Maastricht for the 2015 edition of the EMCup!

13

StephanieCleven

Anjade Kleijn

We want to reachpeople and we wantto make a change!

Staatliche GewerbeschuleGastronomie und Ernährung- Hotelfachschule Hamburg

Melle van Uden, Recruiter, Starwood Hotels the Netherlands:

As Recruiter of Starwood Hotels the Netherlands the

EMCup gave me the opportunity to network and get

to know students from different hospitality universities all over

Europe. This in order to obtain knowledge about the different

levels of education and obtain contacts for future internships

within Starwood Hotels and Resorts Worldwide. I had the privilege

to meet students who are current interns for their Bachelor

graduation internships and as well as an Vita Futura candidate

(Participant of Starwood’s Graduate Management Program). Ihad the possibility to share knowledge with other professionals

and recruiters from different industries in the hospitality business

in order to improve our businesses and share opportunities in the

hotel market.



Want to join?

Do you want to broaden your horizon and expand your networkwith relationships on an European level? The EMCup is the perfectopportunity!

Each Hotel Management School can send a team with a minimum of three and a maximum of

four students. In order to select the team members, the EMCup organisation suggests to hold an

internal competition.

PreparationPrior to the competition days in Maastricht, each team has to prepare three assignments, which

compose 50% of the total score.

Assignment 1- Rumour around the Brand: The students have to promote their school, their team

and the EMCup, by creating ‘Rumour around the Brand’ via social media.

Assignment 2 – The Introduction Movie: Each team has to present themselves, their school and

the EMCup in a short introduction movie, with a maximum duration of one minute.

Assignment 3 – The Paper: Each team has to write a paper with a maximum of 5 pages, which is

related to the EMCup theme: ‘www.log-off.eu’. Furthermore, the teams have to prepare a pitch

of maximum 2 minutes which summarizes the ndings of their paper, which will be presented on

stage during the competition days.

The denite assignments, including detailed information and deadlines, will be sent to the teams

by the EMCup organisation after the registration has closed.

Competition day 1The rst competition day is about getting to know

one another. Networking is the key component.

Competition day 2During the second day, the ofcial part of the

competition will take place and the teams will

receive their nal assignments. The team with the best

score, of the pre-assignments and competition days

combined, will be the winner of the EMCup 2015!

14

Foxy Competencefor the healthy future

Norwegian School ofHotel Management

Ruedi Bachmann, President EPCAS

(Alumnus from EHL Ecole Hôtelière

de Lausanne): As President of EPCAS

(European Party Caterer Association)

praise, raise and amaze future talents is on the

top of my agenda! The future of the hospitality

industry depends on today’s students fromthe Hotel Management Schools. Acting as a

business jury member on the European Mise

en Place Cup 2014, I was impressed to see the

many enthusiastic participants, committed to

deliver the best during the competition, coming

forward with some outstanding thought for

the future. The 2-day event also provided the

platform to network and meet fantastic people

in an inspiring atmosphere, exchanging views

and ideas between the future managers and

the actual industry leaders. An event no Hotel

Management School should miss in their yearly

planning! After the 2 days at EMCup I know, the

hospitality industry has a promising future and

can count on many fabulous talents!



General costsOf course you cannot put a price on an unforgettable experience and the chance to broaden

your professional network. However, in order to provide a high-quality programme, we ask for a

compensation for the costs of € 145,- per team member. This means students as well as coaches

and deans.

The following is included in this contribution:

1. 2 overnight stays including breakfast on Sunday the 8th of February and Monday the 9th of

February 2015 (a limited number of rooms is available for each team);

2. An entrance ticket for Food Executive Europe (worth € 1.250,- per ticket) for Monday the 9th of

February & Tuesday the 10th of February including drinks & bites;

4. Transport during the ofcial EMCup programme;

5. F&B arrangements during the ofcial EMCup programme;

Other costsAs usual, transportation to and from Maastricht has to be paid by the participating teams. Pre- and

post-nights are not included, but special requests can be taken care of by the EMCup organisation.

Want to join?Create a team and nd a representative of your school

who will serve as your coach. Please remember that

each Hotel Management School can be represented

by one team only.

Registration is possible until Friday the 31st of October 2014.

Register now at:www.emcup.eu

15

Kenneth Cronin, Senior Marketing

Manager, Corporate Accounts,

Institutional Europe, Ecolab: I was

delighted to be a jury member during the

EMCup 2014 and to witness rsthand the

enthusiasm, passion and professionalism of

our future hospitality managers. The event is

a great networking and learning opportunity

for students, where they can compete against

some of the best hospitality schools in Europe.

The hard work, dedication and preparation

from students in advance of the competition

creates a very high standard and I have no

doubt that these experiences will be of benet

as they begin to build a successful career in

hospitality. The atmosphere at the EMCup is

fantastic and I look forward to being part of

this exciting event again in 2015.

time4changeShannon College of Hotel Management



European Mise en Place Cup • P.O. Box 4260 • 6202 WC Maastricht • The Netherlands

tel: +31(0)43-3561091 • fax: +31(0)43-3264263 • [email protected]

emcup - brochure 2015

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