EMEA NetOpsMediaCentre Project Overview

14 January 2013

• The current outsourced model and workflows for content preparation are at design capacity, have limited scalability, are inefficient and error-prone– Materials processing methodology must be restructured to ensure our

ability to support current operations as well as grow efficiently and cost effectively

– Content preparation must be brought in house and outside vendors eliminated

– The disparate workflows in our three sub-regions must be integrated and unified

– Result will be higher productivity, better quality, increased throughput, uniform management reporting and performance tracking

• Virtually all marquis programmers in region now perform content prep in-house

• Project would commence Q1FY14 and go live Q1FY15

Executive Summary

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• The Media Centre is the key to organizing and simplifying the process of content acquisition, preparation, file management, file delivery to playout, and deep archive of assets. Benefits provided:

– Better exploitation of program assets across sub-regions/brands– Synergistic workflows– Ability for territory programmers to have visibility of TX assets in other regions– Standardized policies/procedures to maintain corporate compliance– Complete internal control and flexibility of all workflow and decisions– Reduced time to market on new product offerings– Establish “best practices” to improve quality– Eliminate expensive third party vendor media management costs– Channels retain complete control of all creative and editorial functions– Designed to accommodate needs of all current and future linear and VOD– Built-in hooks to link to non-linear / digital platforms content prep infrastructure

• Functions performed by MC:– Media Asset Management, Transcoding, Deep Archive, Formatting, Proxy

Creation, Workflow/Process management, Materials tracking, Creation and delivery of TX-ready materials to playout, Automated Technical QC, Facilities to support editorial QC, Processing of content for non-linear distribution

EMEA MediaCentre

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Methodology of Analysis

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• Comprehensive analysis of regional workflow was conducted by hired consultant • Recommendations made to attain efficiencies within and between regions• RFPs developed and bids were solicited from vendors for two scenarios:

• Scenario 1 – Construct SPT “Owned and Operated” in-house operation• Designed, financed, staffed, and operated internally• Central Technical Area to be co-located at London-based data centre and operated

remotely from London, Budapest, and Madrid SPT Networks offices• RFP sent to 5 systems integrators (SIs) – 5 different MAM applications were vetted• 2 SI solutions were short-listed:

• Television Systems Limited “TSL” (proposing Dalet)• Sony Professional Systems, Europe “SPSE” (proposing MBC)

• The commercial proposals of both are comparable• An in-depth comparative analysis has started – Goal for selection: 1 April 2013

• Scenario 2 – Utilize Outsourced Managed Service (with a single vendor)• SPT defined new expanded workflow and volumes• Services provided to Networks for a monthly fee • RFP sent to multiple Content Prep Services providers• Primary purpose is to “benchmark” pricing against an in-house solution

What other programmers in region are using

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Virtually all have migrated to in-house solutions using various MAM products:

ProgrammerIn-House MAM

Outsourced Service Notes:

Antena 3 (Madrid) DaletBBC Viz ArdomeChannel 4 Viz ArdomeChannel 5 TMDCHELLO TedialDiscovery TMDDisney Mediator Loft Currently outsourced; in-house under constructionESPN TedialFOX Vizrt France TV MBCITV BespokeITN BespokeNBCU MBC TNS NBC used MBC for London OlympicsPublicis MBCRSI (Switzerland) MBCRTBF (Belgium) DaletSky Vizrt Turner DaletUKTV Viz ArdomeViacom Mediator

• London is the primary MC administration point. Requires significant new infrastructure and additional staffing:

– MC Central Technical Area to be constructed at London-based Data Centre– Modifications required to SPE IT Network infrastructure to integrate MC– Development required on multiple support systems to tie into MC (e.g., Harris)– London NetOps will require (3) new heads:

• (1x) System Administrator (NOTE: this position has day-to-day responsibility for MC support; requires strong software-oriented skill set.

• (2x) TQC (Ingest) Operators– New workflow implemented and staff trained– Transition workload from third-party vendors to in-house ops

Anticipated go-live date of April 1, 2014

Implementation Plan Specifics – London

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MediaCentre Project Deployment Timeline

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MediaCentre Training & Implementation Detail

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MediaCentre Project Deployment Timeline - IT

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MediaCentre Project – IT Specific Components

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Media Center

Broadcast Master

GPMS(Global Product Master System)

Vision 3.5

Vision 3.5 Vision 4.2

CE / Budapest

WE / UK

Inte

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Spain EAGL Websites Marketing

(TBD)

Enhancements & Data Conversion1

2

3

4

5

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• Include MC Capex/Opex costs in respective Networks & IT FY14 budgets– Have captured “worst case” budgetary numbers

• Establish project Executive Steering Committee

• Establish collaborative project working team with regional representatives– Mark Gleeson and Eric Iverson/Mark Allsop (SPE IT) to co-chair project working

team– Working team includes reps from SPE Technologies, IT, and Networks TechOps– Tasks include:

• In-depth analysis of short-listed vendor solutions (Dalet / MBC)

• Recommendation on selected vendor to Networks exec management

• Collaborative greenlight process for all components of project

• Award contract and initiate project prep

• Hire London-based System Administrator at outset of construction

• IT to provide appropriate supplemental resources at their discretion

• Regular progress updates given to Networks management

• Project to initiate April 2013 and go-live April 2014

Next Steps

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EMEA MediaCentre

“Content Lifecycle – a Greenfield approach”

EMEA MediaCentre

“Content Lifecycle – a Greenfield approach”

Overview

• SPT Channels have been operating in Europe beginning with Spain since 1998. Central Europe came on-line in 2003 with the CE origination move to Encompass Media (formally Ascent) in 2006.

• Over the years, rapid expansion of linear channels in CE, in Western Europe and now CIS and emerging markets.

• Need to deliver large volumes of content for multiple platform delivery: web, VOD, mobile, etc.

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Overview

• SPT Channels have been operating in Europe beginning with Spain since 1998. Central Europe came on-line in 2003 with the CE origination move to Encompass Media (formally Ascent) in 2006.

• Over the years, rapid expansion of linear channels in CE, in Western Europe and now CIS and emerging markets.

• Need to deliver large volumes of content for multiple platform delivery: web, VOD, mobile, etc.

London

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Overview

• SPT Channels have been operating in Europe beginning with Spain since 1998. Central Europe came on-line in 2003 with the CE origination move to Encompass Media (formally Ascent) in 2006.

• Over the years, rapid expansion of linear channels in CE, in Western Europe and now CIS and emerging markets.

• Need to deliver large volumes of content for multiple platform delivery: web, VOD, mobile, etc.

LondonBudapest

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Overview

• SPT Channels have been operating in Europe beginning with Spain since 1998. Central Europe came on-line in 2003 with the CE origination move to Encompass Media (formally Ascent) in 2006.

• Over the years, rapid expansion of linear channels in CE, in Western Europe and now CIS and emerging markets.

• Need to deliver large volumes of content for multiple platform delivery: web, VOD, mobile, etc.

LondonBudapestMadrid

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Workflow & Processes - Current

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Overview - Now

Migration from tape to file-based workflows…

BUSINESS GROWTH TECHNICAL SUPPORT - PIECEMEAL• The workflow has become complex and inefficient creating roadblocks in

growing the business

SILO BASED APPROACH• Workflow processes grown organically – as needed• Storage requirements in channel office regions

EXPENSIVE • High performance storage• Movement of bandwidth heavy media files across dedicated connectivity – WAN

Shared Enterprise IT infrastructure – IP accelerators (Aspera issues, etc)

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Workflow & Processes - Current

• Movement and processing of high bit rate files and with the growth of HD, the file sizes are becoming larger. Higher performance hardware to support processes – HIGH COST!

• Full resolution files are moved across all origination and channel office locations to support content prep processes, OAP, S&P edit and review. Larger capacity connectivity is also required increasing operational cost.

• With the separate and dissimilar workflows existing at the channel offices there’s no opportunity to leverage various instances of broadcast material (elementary video or audio files) across all the channel locations or load-balance workflow as needed.

• A duplication of effort in a non-automated environment occurs in each channel office location requiring more hardware and human resources to achieve the deliverable requirements. Many of these systems are not compatible with each other resulting in multiple combinations of in-house and 3rd party vendors employed to process and localize broadcast/digital material.

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Workflow & Processes - Current

Current there is NO…

SPT based master Media Asset Management/Content Workflow Management system in place to track

content status, workflow process and content life-cycle across the region

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Workflow & Processes - Current

Current there is NO…

SPT based master Media Asset Management/Content Workflow Management system in place to track

content status, workflow process and content life-cycle across the region

SPT based consolidated archive or backup of media elements

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Workflow & Processes - Current

Current there is NO…

SPT based master Media Asset Management/Content Workflow Management system in place to track

content status, workflow process and content life-cycle across the region

SPT based consolidated archive or backup of media elements

Manual…not automated

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Overview

SILO BASED…

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Overview

SILO BASED…

UNLOCK THOSE SILOS

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Overview

SILO BASED…

UNLOCK THOSE SILOSA great opportunity to…

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Overview

SILO BASED…

UNLOCK THOSE SILOSA great opportunity to…

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Workflow & Processes -Proposed Media Centre

MediaCentre

Central storage houses all media content including essence, metadata and other

assorted content

Content ingested once – made available to all work centers simultaneously

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Workflow & Processes -Proposed Media Centre

MediaCentre

Review – LoggingProxy / QC

OAP Edit – GraphicsMedia Prep

Transcode – RepurposePublish

Archive – Business Continuity29

Workflow & Processes -Proposed Media Centre

MediaCentre

Standardized workflows in place at channel offices managed by the MAM

Opportunity to share content and resources across the region

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Workflow & Processes -Proposed Media Centre

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Workflow & Processes -Proposed Media Centre

For asset delivery to channel offices, full resolution clips are partially restored from the MC central

archive for editing (OAP, etc). Full resolution conform based on the EDL created from the proxy

edit session – at channel office locations

An S&P compliance EDL is generated from the proxy for an auto conform locally to a new TX file

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Workflow & Processes -Proposed Media Centre

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Workflow & Processes -Proposed Media Centre

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Workflow & Processes -Proposed Media Centre

New linear channel platforms inemerging markets – Edge Server

Digital opportunities:OTT, Streaming devices, Smart TV, Mobile

and Web

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Workflow & Processes -Proposed Media Centre

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Media Centre - Benefits

Open platform architecture• Ties into various current production/broadcast systems

Flexibility• Potential to integrate into systems from various vendors (dubbing, subtitling, etc)

Agility• Easily customized workflow, processes based on changing needs

Scalability• Can grow the system as new linear & digital business grows

Efficiency• An environment where personnel can find, view and edit content across multi-format

environments including their desktop – reduction of over provisioned/under utilized resources

Visibility• Monitor the process of key elements of each stage of content prep on a “dashboard”,

making it easier to find and remove workflow bottlenecks

Business continuity• Platform in place for disaster recovery – SPTL Singapore, LatAm, US…etc.

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Conclusion

“Content Lifecycle - a Greenfield Approach”

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Conclusion

“Content Lifecycle - a Greenfield Approach”

• Blue Sky• Fresh look• Blank slate

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Conclusion

“Content Lifecycle - a Greenfield Approach”

• Blue Sky• Fresh look• Blank slate

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Conclusion

“Content Lifecycle - a Greenfield Approach”

• Blue Sky• Fresh look• Blank slate

Set us up…future!

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Conclusion

Thank you

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