eMedia Network Completes its High-Quality End-to-End Over-the-TopIPTV Network Service by Partnering with Akamai

The SituationeMedia Network is committed to providing its customers and partners with digital video and

broadcast delivery services across multiple platforms at the highest possible quality As a company

with roots in traditional broadcasting eMedia unveiled iON in 2015 The iON worldwide Over-the-

Top (OTT)IPTV platform specializes in digital video broadcasting distribution and monetization of

multicultural television and radio content Specifically iON works with broadcasters and content

providers to deliver top-quality television and radio programming to viewers and listeners on three

continents Europe North America and Oceania (Australia and New Zealand)

The ChallengeAfter ten years in the broadcast business eMedia chose to embrace OTTIPTV so its customers could

access the high-quality video programming along with value-added services via the Internet In fact

the company is an IPTV pioneer having launched its first online video offering seven years ago

As it migrated to IPTV eMedia wanted to maintain the same streaming reliability and video quality it

had achieved via satellite and cable However as it looked to expand its international presence and

ensure optimal performance eMedia was limited by its main Points of Presence in Zagreb Croatia

Sydney Australia and California USA At one point the company considered working with

multiple network operators in major regions to improve online video streaming performance but

would have found itself burdened by significant vendor management ldquoWe needed a cost-effective

reliable and simple way to deliver our OTTIPTV content around the worldrdquo explains the companyrsquos

Executive Chairman Mark Lobwein

The GoalseMedia Network needed to meet three key requirements to support its objectives for OTT delivery

bull Satisfy business goals Dedicated to changing the way online video content is delivered

the company wanted to increase access lower costs and improve quality

bull Improve performance eMedia needed to deliver broadcast-quality video content to satisfy and

exceed consumer expectations

bull Safeguard profit margins Intent on adding numerous value-added services at no additional

cost to its channel partners and viewers the company wanted to cost-effectively address its

international web performance needs

Why AkamaiSelecting the Industry Leader

Over the years eMedia has trialed just about every CDN provider According to Lobwein ldquoWhile

other vendors can improve performance in certain geographic areas only Akamai could satisfy our

requirements internationallyrdquo By working with just Akamai eMedia simplifies media workflow

and management while covering its current and future needs ldquoAkamai is always one step ahead

of marketplace trends such as delivering content to handheld devices and working with emerging

technologies so itrsquos a smart partnership as we look to further innovaterdquo continues Lobwein

COMPANY

eMedia Network httpemedianetworktv

INDUSTRY

Media amp Entertainment

SOLUTIONS

bull Adaptive Media Delivery

bull Media Analytics

bull Media Services Live

bull Media Services Live Streaming

bull NetStorage

KEY IMPACTS

bull Simplified network and vendor

management

bull Gained new subscribers and partners

bull Reduced customer complaints and

viewer abandonment

bull Realized access to all network operators

bull Enabled market penetration worldwide

bull Support for future service innovations

AKAMAI CASE STUDY

ldquoTogether with our network partners and Akamai we are demonstrating that no matter how big

or small your audience may be we are able to tailor a solution for our viewers that is at the cutting

edge of technology and most importantly we offer ease of access across all mediumsrdquo

- Mark Lobwein Executive Chairman eMedia Network

Completing its End-to-End Solution

The combination of eFUSIONrsquos video encoding technology streaming

media servers and its CMS (customer management system) with Akamairsquos

Intelligent Platformtrade has enabled eMedia to offer an end-to-end streaming

video solution Specifically through iON eMedia delivers high-quality video

and audio to end-usersrsquo connected devices using their existing high-speed

Internet connection via the Akamai Intelligent Platform This has made it

easier for eMedia to sell its OTTIPTV programming and services

Previously eMedia had to do a lot of handholding with its network partners and

customers explaining how its OTTIPTV offering worked Once it had a total

OTT solution that includes its state-of-the-art encoding systems and solutions

from Akamai customers better understood how the offering works ldquoAs soon

as you mention the Akamai name partners and customers know they can trust

that our service will be reliable and of the highest qualityrdquo says Lobwein

Wowing Worldwide Audiences

With Akamai in place eMedia has been able to properly service all regions for

the first time According to Lobwein this translates into improved customer

viewing experiences and much lower viewer abandonment One reason is

that eMedia is positioned to work with a larger selection of Internet service

providers Whereas the company was previously limited to working with tier-

one providers it can now offer its online video programming and services to

all service providers due to Akamairsquos reach and quality of media delivery ldquoEven

in North America our service quality has improved enabling us to penetrate

new markets Wersquoll soon be launching into Europe and thatrsquos something we

would not have considered without Akamai in placerdquo explains Lobwein

Partnering for a Win-Win

eMediarsquos partners can choose from 100 plus channels of programming and

are taking advantage of eMediarsquos iON OTTIPTV platform to deliver live catch-

up and on-demand video content to every Internet-enabled device imaginable

At the same time eMedia can provide its partners with access to value-added

services ndash such as time delay or time shifting ndash for little to no cost

ldquoWe are empowering broadcasters and channel partners to be more creative

on our network which helps grow our platform while allowing them to

deliver more value to subscribers Together with our network partners

and Akamai we are wowing audiences around the world with interactive

experiences that are at the forefront of online videordquo explains Lobwein

At the same time eMediarsquos partners can select which components of the

service they want to manage or they can offload everything to iON ldquoBy

letting us take care of everything our partners can focus on their core business

knowing their viewers and revenue streams are in safe handsrdquo says Lobwein

Realizing a Measurable Return

The Akamai partnership has been paying off eMedia is seeing more online

viewers and subscribers and is able to service more operators Perhaps most

important it is hearing positive feedback from customers ldquoWe are serving

a small niche market so quality is key mdash because the community talks If we

do not offer the best service in time no one will watch our programming

By being on the Akamai platform we can serve all networks and all devices

efficiently and at broadcast qualityrdquo concludes Lobwein

AKAMAI CASE STUDY

eMedia Network

copy2016 Akamai Technologies Inc All Rights Reserved Reproduction in whole or in part in any form or medium without express written permission is prohibited Akamai and the Akamai wave logo are registered trademarks Other trademarks contained herein are the property of their respective owners Akamai believes that the information in this publication is accurate as of its publication date such information is subject to change without notice Published 0116

As the global leader in Content Delivery Network (CDN) services Akamai makes the Internet fast reliable and secure for its customers The companyrsquos advanced web performance mobile performance cloud security and media delivery solutions are revolutionizing how businesses optimize consumer enterprise and entertainment experiences for any device anywhere To learn how Akamai solutions and its team of Internet experts are helping businesses move faster forward please visit wwwakamaicom or blogsakamaicom and follow Akamai on Twitter

Akamai is headquartered in Cambridge Massachusetts in the United States with operations in more than 57 offices around the world Our services and renowned customer care are designed to enable businesses to provide an unparalleled Internet experience for their customers worldwide Addresses phone numbers and contact information for all locations are listed on wwwakamaicomlocations

eMedia Network has become a leader in the broadcasting industry Since its inception itrsquos been committed to giving customers and business partners superior value in its service from full time video international broadcasting and telecommunications to multimedia platforms and value-added application services For more information about eMedia Network please visit wwwemedianetworktv

iON powered by eMedia Network is a world-wide OTTIPTV platform specializing in digital video broadcasting distribution and monetization of multicultural television amp radio programming We deliver LIVE CATCH UP and ON DEMAND content to every internet enabled device imaginable empowering broadcasterschannel partners and wowing audiences around the world with interactive experiences leading the digital revolution For more information about eMedia Networkrsquos OTTIPTV platform iON please visit wwwi-ontv