Emerging Pathways for Growth in a Digitally Networked SocietyBrian Vellmureinnovantage

http://www.brianvellmure.com@BrianVellmure

Landscape

Digitization of Everything

Img Source: Fast Company

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

Everything (and everyone) on the planet is becoming

digitally networked

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

@BrianVellmure http://www.brianvellmure.com

Social Networks

Wearable Computing 3D Printing

Traditional Social networks here: Facebook, Twitter, LinkedIn, Google Plus, Pinterest, Instagram,

Wanelo, etc.

Emerging and cutting edge social networks here

Brian Vellmure

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

While you are waiting, you can just do it yourself

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

Connection and Digitization is

Fueling an explosion in

Data Leading to new frontiers in:

Predictive Analytics Machine Learning

and Cognitive Computing

Processing power is

advancing at exponential

speeds@BrianVellmure http://www.brianvellmure.comBrian Vellmure

So what does all this stuff have to do

with you and your organization?

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

All of this Tech Innovation

is fueling unprecedented

Institutional Innovation

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

Threats and Opportunities

Every organization is

at risk...

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

...AND simultaneously

has the greatest

capability it’s ever had to pioneer new

ground

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

Most things are being re-imagined and re-invented.

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

At the center lies

Democratization of ACCESS

to anything, anyone, from anywhere

Img Source: Nature.org

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

People, Devices, and Entities...

... are all nodes in a network. Friction

around value exchange is being

reduced@BrianVellmure http://www.brianvellmure.comBrian Vellmure

How do we make sense of a sea of

people, things, and information?

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

Brian Vellmure @BrianVellmure http://www.brianvellmure.com

We prefer just a few choices

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

Vast majority of users click

on the first few results

Smarter algorithms require you to be in the top few results, or be marginalized

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

Future Trajectory

Towards a Better, Faster, More efficient and

effective allocation of resources

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

Exponential Growth of Computing

Exponential GrowthCurves

Biotechnology

Bioinformatics

Computational Systems

Networks and Sensors

Artificial Intelligence

RoboticsDigital

Manufacturing

Medicine

Nanomaterials

Nanotechnology

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

Brian Vellmure @BrianVellmure http://www.brianvellmure.com

Implications

Disruptive marketplace

forces are stronger, faster, and

more complex than ever

before.

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

SOURCE: IBM 2012 CEO Study

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

Your industry. Your organization.

Your role.

Also at risk:

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

Refining existing

strategies is likely not enough

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

Emerging Models

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

Brian Vellmure @BrianVellmure http://www.brianvellmure.com

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

Open Source

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

Hadoop

Android

MySQL

RedHat

Mozilla

SugarCRM

Ubuntu

Heroku

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

5 Focus Items

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

1. Connect: Join / create network(s) to share, gather and analyze more granular and detailed data

2. Analyze and Learn3. Leverage the World’s Resources: Integrate Virtually

4. Prototype and Ship Rapidly5. Share Contextually6. Measure and Improve: Continually create tighter feedback loops

Action Items

Board / Senior LeadershipHow is technology changing societal and industry dynamics?

Assess vulnerabilities and opportunities from adjacent domains and industries

How do we create a differentiated customer experience in a digital world?

How effectively are we leveraging technology to achieve operational goals?

How are we leveraging internal and network capabilities to reach our goals?

Who internally owns the sourcing and deployment of emerging technologies?

How can we speed, automate and operationalize feedback loops?

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

MarketingHow much do we really know about our customers?

What information could be leveraged and consolidated to truly understand our customers better?

How well do we understand the customer journey and the moments of truth contained in them?

How are we leveraging digital channels to provide a chain of access to value?

How are we enabling, empowering, and rewarding advocacy?

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

Sales

How are we leveraging digital channels to gather intelligence about our customers and prospects?

How are we leveraging digital channels to differentiate your communication efforts with your customers and prospects?

How are we leveraging analytics and intelligence to prioritize time spent with those most likely to buy?

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

Customer Care

How are we leveraging advanced analytics to detect risk of defection, upsell and cross-sell opportunities?

How are we empowering timely and contextual responses to customer needs?

Are we prioritizing a great experience over cost minimization?

@BrianVellmure http://www.brianvellmure.comBrian Vellmure

Thank you. Let’s Discuss.Brian Vellmureinnovantage

http://www.brianvellmure.com@BrianVellmure