[en] aastra - vertical market - industry

© Aastra – 2010© Aastra – 2010

Industry MarketJuly 2010

© Aastra – 2010April 12, 2023 Industry Industry Market

Overview

Industry Market

Industry Market Needs

Aastra Solutions

Product Components

Customer References

Strength / Opportunities

Marketing Tools

Perspectives

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Market View and Target Groups


Target groups and aims

Lead mining : mines, drillings …

Shaper industry• Food, industrial goods, textile industry…• Paper, cardboard, chemicals, pharmaceuticals• Manufacturing of professional or consumer equipments

(Machine tools, computing and telecoms) • Repairing machines

Generation and distribution of electricity, gas,…

Water supply, cleaning up…

To collect: scrap, industrial waste

To improve water treatment

Characterized by :• Warehouse• Assembly lines• Dangerous ground / environment• Huge campus• Administrative sites

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Evolution of needs and architecture

Centralized architecture

To supply needs• Administrative needs• Industry needs - production specifications

More and more international reflection owing to the possible centralization of structures.

Evolution of demand from actors dimension• Equipment manufacturer / integrator / operators

Help for Return On Investment

Demand on managed services• Cost to the line

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Interlocutors - intervening in decisions

CIO • Responsible for telecom and network

• Less and less general maintenance services

Purchase manager• More and more centralized decisions or decisions made by factory

• ToIP architecture which allows the centralization

How?• Procedure for invitations to bid (ITB’s) / opened or restricted survey

• Support on consulting companies / capacity to manage themselves

• Partner on base project: project manager + buyer

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An Excursus – Local Market


Local Market

To be completed by country

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Needs of Industry Market


Industry Aastra solutionUse per profile

CIO

• To constantly remain reachability

• Everywhere access to the network

• To guarantee the localization of employees

• To ensure the safety of employees, data and industrial sites

Administrative staff

• To improve the reception of customers / suppliers

• To optimize the organisation

• To secure and to accelerate the interchange

• To develop new income

Travellers

• To constantly remain reachable


Employees / Workers / Security

agents

• To constantly remain reachability


• Sensitive environment

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Needs of Industry market

Industrial sites, data and employees security• Fit out worker in

warehouse • A certified reliability • Alert, handle, react…• Prevent the incident• Recovery plan• Data security

Mobility, wireless services• Be available at every

moment• Continuing service

Welcome, inform, communicate• Promote a modern image

of companies• Increase the reactivity to

develop loyalty of customer

Improve the profitability• Measure and optimise the

costs• Make beneficial

investment

Integrate in the IS• Datacenter solution• Respect standard

protocol • Application solutions• Applications• Integration with existing

applications

Environmental process• Sustainable development• Protection of the

environment

For every need, there is an Aastra solution!

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Secure activity

Industrial sites, data and employees security• Fit out worker in warehouse • A certified reliability • Alert, handle, react…• Prevent the incident• Recovery plan• Data security

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Secure activity

Secure industrials sites

• To be reachable in the premises of the company• Access to the same functionality that the desk-bound has• Necessity to communicate in case of problem

• Automatic alerting - man down detection• Centralisation the alarm process

• Have a reliable solution, available 24 hours a day, 7 days a week• Continue the service

• DECT / IP DECT / Wlan solution• DECT / IP DECT with function CTI - PLUG• Aastra Contact Centre• Aastra solutions guarantee a reliability rate of 99,99%• 10 years MTBF reliability• Dedicated to telephony platforms• Collaborative work

Needs

Aastra solutions



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Secure activity


• To send an automatic alarm• To generate emergency call• To localize the wounded (man / woman)

• Alert system integrated in the IS• Prevent risks

• To control the movement / identification of visitors• To make patrol• Video surveillance • Remote opening door• To avoid the disturbance / failure

• Alarm back up• Alarm server• Localization solution : IP DECT• Roundsman functionality• Intercom mode/ automatic standard • SIP video monitoring solution• Anti-detonation terminal (intrinsic)


Needs

Aastra solutions

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Secure activity


• To take up quickly activity after an incident • Disaster Recovery Plan / Recovery Plan• Reassignment of resources• Continuity of service

• Partition and protection of the information between the various sites• To assure the integrity, the authenticity, the availability and the confidentiality of

information

• Integration in the IS / Datacenter• Hardware redundancy : duplication / load sharing• Geographical duplication of any network (rooms, servers, links, clusters…)• Relocation of resources : TDM or IP network / PABX Virtual• Mobility / Telecommuting : DECT / IP DECT / Soft phone / Terminal SIP / Dual

mode• Collaborative work• Encryption / Ciphering of calls • Secure application access• Users authentification


Needs

Aastra solutions

15


Remain mobility

Mobility, Wireless services

Mobility, wireless services• Be available at every moment• Continuing service

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Remain mobility


• Frequent move between warehouse, office, vehicles• To ring several phone simultaneous• Have an unique terminal• Have an unique phone number

• Inform of his move / availability• Follow up his call

• Routing calls according the circumstances • Same services, same function, whatever the place and the terminal

• Access to the commercial file au dossier commercial • Access to the same functionality that the desk-bound

• DECT / IP DECT / Wlan solution• Associated extension• FMC solution: Dual Mode, software embedded on mobile phone• Presence management• Transfer• Messaging, Unified Messaging• Play voice mail (Text to speech)• Integration in business applications• Telecommuting• Collaborative work• Fixed terminals, DECT, Wlan, Dual mode, SoftPhone, FMC• Integration Microsoft OCS, Exchange


Mobility, wireless services• Be available at every moment• Continuing service

Needs

Aastra solutions

17


Welcome and inform

Welcome, inform, communicate

Welcome, inform, communicate• Promote a modern image of

companies• Increase the reactivity to


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Welcome


• To develop loyalty of customers and keep a competitive advantage• To promote a modern image• To not lose call• To offer a unique point of reception• To guarantee the processing delay • To use the best skill to answer

• Personalized reception : customizable messages, IVR• Grouping of reception• Standard, automatic standard• Contact Center


Needs

Aastra solutions




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Develop loyalty


• To improve the efficiency • To accommodate 24h / 24• To steer directly toward the right interlocutor

• Know the interlocutor availability • To access to the resources / company

• Phone book unification• Information sharing

• Clever rerouting• Presence management• Phone book LDAP, coupling AD, browser phone book• Chat• Collaborative work• Convergence / Coupling information professional application • Web portal, interactive reception• Interactive voice server / voice messaging• Call Back application


Needs

Aastra solutions




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Improve the profitability


Improve the profitability• Measure and optimise the costs• Make beneficial investment

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• To follow up and to audit regularly of system • To improve the reception• To control the expenses

• To reduce the communication costs• To benefit from operator competition • Free communication inter-sites• Integration on IP / Data infrastructure

• Optimization, audit et reporting of Call Center• Control, follow up : Billing• LCR• IP trunk (SIP, H323)• Telephony over IP (ToIP)• FMC solution• Dual Mode and Wlan


Needs

Aastra solutions


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Make beneficial investment


• To reduce the structure costs• To centralize applications les applications• To optimize human resources• To use existing infrastructure

• To anticipate / foresee the investment• Few licences, licences by « no 1 »

• To reduce the integration costs• Respect the norms and the standard

• Reception, centralized management, application sharing• Remote maintenance• A5000 licence policy • SIP RFC, Web services, CSTA…


Needs

Aastra solutions


23


Integration in the IS

Integrate in the IS

Integration in the IS• Datacenter solution• Respect standard protocol • Application solutions• Applications• Integration with existing

applications

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Datacenter solution

Integrate in the IS

• To respect norms / standards• To use existing infrastructure• To integrate in datacenter

• Full IP / SIP architecture• Terminal with XML applications• Telephony over IP (ToIP)• IP, SIP, IP DECT terminals• Centralized and dispatched architecture• Pooling resources• Virtualizable solutions• LAN, WAN connection

Integrate in the IS

Needs

Aastra solutionsIntegration in the IS• Datacenter solution• Respect standard protocol • Application solutions• Applications• Integration with existing

applications

25


Application solutions

Integrate in the IS

• To integrate in existing infrastructure• Strong integration with business applications

• To have standard hardware applications

• Connector for Contact Center with CRM• Integration with Exchange and OCS Microsoft• Full IP solution, software• OS Linux• Voice / Data convergence• Unified messaging, Contact Centre, Collaborative work, presence management• Software terminals

Integrate in the IS

Needs

Aastra solutionsIntegration in the IS• Datacenter solution• Respect standard protocol • Application solutions• Applications• Integration with existing

applications

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Environmental process

Environmental process• Sustainable development• Protection of the environment

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Environmental process

• Environmental protection• Environmental impact• To reduce energy consumption

• Sustainable development• Respectful supplier

• ROHS compliancy• Conference / Video conference • ISO 14001 certification• Quality and environmental management system

Needs

Aastra solutions

Environmental process• Sustainable development• Protection of the environment

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Components of the Aastra Solution


Components of the Aastra Industry solution

Workshop, Assembly line

Warehouse

Huge campus

Administrative

Industrial estate

Embedded functionalities

Secure / DRP

Mobility

Alarm server

Application / Business integrations

Mar

ket

Aas

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Alarm servers

mobility

Data/ Wlan infrastructure

Unified communication

A2P2 certified Partners (Microsoft excepted)

Technological partnership

31


Customer References


Some customers

CONDAT Stationery store : NeXspan 500 + FMC Quescom

Nexter (ex GIAT industries) : MX-One

Anneville Cider-work: Ascotel + DATI / Localization

Headquarter GDF: A5000 • 1xA5000 server duplicated, 800 IP subscribers extensible 1500 LP, UCP, administration M7450,

gateways AXL

Douai water company : A5000• 350 phone lines, 2x Aastra X Series, 300 IP subscribers, integrated unified messaging, M7450

centralized administration • Sanofi Aventis• Administrative and industrial

Nuclear power station (14 sites and 2500 phone) EDF• PUI (emergency plan)

Safran : 6000 DECT

AREVA

AIRBUS : St Nazaire and Nantes : DECT

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Anneville Cider-worksCTI – PLUG solution with Ascotel Localization


CTI – PLUG solution with Ascotel localization


Food industry sector, 52 employees

Issue :• Discharge of carbon monoxide in the production area.

• To guarantee the safety of employees working in dangerous zones by DECT localization.

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Solution :

ASCOTEL 2045, 20 analogical phones, 16 digital phones

8 DECT terminals, 10 Office terminals 160 safeguard

OIP Server, ATAS and ATAS Pro license fee

Alarm diffusion and localization of mobile phone in real time thanks to OIP server.

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Nexter

MX-ONE


NEXTER (ex-GIAT Industries)

Nexter wants to meet the needs of French and foreigners army.

Its line of business includes• Weapons systems,

• Armoured systems

• And the munitions and branch out to the product conception.

. 38

© Aastra – 2010April 12, 2023

NEXTER project

Historical supplier• France Telecom (OBS Alcatel + Aastra)

The demand : Managed Services

• Phone lines• Mobile phone lines + terminals• Data MPLS network• Infrastructure : PABX network + Visio + Audio conferences

Competitors• OBS, Nextira, SPIE …

Success reasons• Needs comprehension• Competitive financial offer• Follow up project from beginning to end

Industry Industry Market 39



Strengths

• High capacity solution• Centralized architecture • Security / Duplication• Networking• DECT / IP, new DECT• Openness / Full integration in the

information system / business applications

• Unique phone number / software on my mobile

• Unique phone range

Opportunities

• Complementary solutions• Trunk SIP between Aastra

platforms• Some companies make

bankruptcy

41


Marketing Tools


Documentation

Industry dedicated documentation:• Brochure

• PowerPoint presentation

Website

Trade show list

Magazines

43


Agencies / Websites / Press


European Commission• http://ec.europa.eu/index_fr.htm#top

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http://ec.europa.eu/index_fr.htm#top


Trade Shows & Conventions


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Perspectives


The future of industry communication

Generalization and development• Virtual meeting / collaborative work • Authentication / tools of recognition, safety: eye / fingerprints - profile reminder• Mobility / Safety / 360 ° Video• Movement detection for surveillance

Automation in dangerous areas

• Coupling of the IS processes with communications tools - anticipation of the processes for automation

• MtoM: automation of the manufacturing processes between machines themselves / RFID / tag - communication to the alert / alarm server

• Remote-controlled objects: interactive table ( MS) / 3D objects Safety • Inform the population quickly if alert

> According to alert level, sending an alert automatic, alarm: telephone, TV, GSM, fire alarm, Nabaztag plan > Lined up daily information: indicator quality, environmental protection and safety level (case SEVESO industry)

• Chip on garment or under the skin for recognition.

Eco-aware • Biodegradable – recycable phones

• Rechargable phones by movement of the users or by induction.

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Infrastructure

Real time Communications

Unified Messaging

Presence & Collab.

Management & Security

Integration in IS

Evolution of needs « hyper-connectivity»

« Easiness »« Reliability »

Major actor of Unified Communications

Aastra provides technological components based on market standards and compatible with installed data infrastructure

Modular architecture, integration into the Information System, Communication Enabling Business Processes (CEBP).

People

Systems

Organizations

Aastra UCS

Who is Aastra?

48


Thank you for your consideration!

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