[en] content management | ulrich kampffmeyer | marcus evans conference | berlin 30.05.2001
DESCRIPTION
Some early history of ECM ... 2001 ... one of the first slide presentations explaning ECM Enterprise Content Management. Markus Evans Senior Executive Forum: "Web Content Management - Vom Content Management zum Change Management", Berlin, Germany, 30.05.2001, Keynote by Dr. Ulrich Kampffmeyer, PROJECT CONSULT, at tthat time vice chair of AIIM Europe. (c) AIIM 2001 & PROJECT CONSULT Unternehmensberatung 2001. The term ECM Enterprise Content Management emerged late in the year 2000. AIIM, the international ECM association choose ECM as their new message and focus when Web Content Management started to overcome traditional document management. One of the first presentations in Europe was held by Dr. Ulrich Kampffmeyer, member of the board of directors of AIIM Europe in those days, in Berlin at the Markus Evans Senior Executive Forum "WEB CONTENT MANAGEMENT - Vom Content Management zum Change Management" (30th May until 1st June, 2001) at the Hotel Inter-Continental in Berlin. In 2001 the term Enterprise Content Management was explained as follows: "The technologies used to create, capture, customize, deliver, and manage enterprise content to support business processes”. This presentation already contains the basic settings of ECM which where later on enhanced to todays perception of ECM Enterprise Content Management by AIIM ( http://www.aiim.org/about-ecm.asp ): "Enterprise Content Management (ECM) is the technologies used to capture, manage, store, preserve, and deliver content and documents related to organizational processes. ECM tools and strategies allow the management of an organization's unstructured information, wherever that information exists." (definiition in August 2007)TRANSCRIPT
Content ManagementThe driving Factor for successful E-Business
Dr. Ulrich Kampffmeyer
Association for Information and Image Management International
Executive Director and Vice Chair AIIM Europe
PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH
President
European Commission, DLM-Forum
Chair of the ICT/DML Steering Committee
PROJECT CONSULT Unternehmensberatung
Dr. Ulrich Kampffmeyer GmbH
Agenda
The Business Drivers• Content Management as component of a successful
E-Business Strategy From Document Management to Content
Management• Document Related Technologies
Understanding user issues and concerns• Content Management as the backbone of modern
applications Trends in Content Management
• AIIM/Gartner Industry Study preview
AIIM International
Association for Information and Image
Management International AIIM North-America, Silver Springs, USA AIIM Europe, Datchet, UK
Mission Statement:
AIIM is the global industry association that connects the users and suppliers of document and business process management technologies and services
Business Drivers
Content Management as Component of a successful E-Business Strategy
Business DriversTechnologies Driving E-Business
1. The Business Drivers -- Why do organizations need to think strategically about content? Why now?• Volume and complexity of unstructured content.
Business DriversDrowned by the E-Mail Flood
101 Billion: Emails sent worldwide in 1995.2.6 Trillion: Emails sent worldwide in 2000.9.2 Trillion: Emails sent worldwide in 2005.
–IDC
101 Billion: Emails sent worldwide in 1995.2.6 Trillion: Emails sent worldwide in 2000.9.2 Trillion: Emails sent worldwide in 2005.
–IDC
2.7 Billion: Number of web pages.5 Million: Number of new pages per day.
–NEC Research
2.7 Billion: Number of web pages.5 Million: Number of new pages per day.
–NEC Research
66%: Percentage of web addresses that lead to live sites.
–Network Solutions
66%: Percentage of web addresses that lead to live sites.
–Network Solutions
Many companies are stuck in the creation phase -- they're still more focused on getting content online, and figuring out how to manage it is an afterthought.
–Jane M. Falla, E-Business Advisor Magazine
Many companies are stuck in the creation phase -- they're still more focused on getting content online, and figuring out how to manage it is an afterthought.
–Jane M. Falla, E-Business Advisor Magazine
Business DriversExplosion of Unstructured Information
Radically new IT challenges…• Rampaging technology obsolescence.
• Systems now handling far more than just structured transactional data – often without a plan...
• Unstructured information far more complicated than data and needs to be managed differently.
Unstructured
Structured
Business DriversToo Much, Too Fast
“The Internet is creating opportunities for consumers and companies at a breathtaking pace. But change is coming so rapidly that we all too often find ourselves in an online Tower of Babel.”
• Lawrence A. Weinbach, Chairman, Unisys
Business DriversTechnologies Driving E-Business
1. The Business Drivers -- Why do organizations need to think strategically about content? Why now?1. Volume and complexity of unstructured content.
2. It’s not about “taking your business to the web.” It’s about bringing the web into your business.
ApplicationsApplicationsSecuritySystemsSecuritySystems
EmployeesEmployees
RDBMSRDBMS
Source: Marimba
Inside the Enterprise
Within 4 walls.
Management focuses on physical infrastructure and network.
Client-server computing added complexity.
Emergence of information silos.
Business DriversSystems Management before the Internet:
Business DriversTWO Architectures in Competition:
SecuritySecuritySystemsSystems
RDBMSRDBMS
RemoteEmployeesEmployees
CustomersCustomers
Business Business PartnersPartners
ApplicationsApplications
DocumentsDocuments
DataData
Application ServerApplication Server
Web ServerWeb
Server
Source: Marimba
Information created inside and outside the enterprise,
by employees and non-employees, in a wide variety of formats, for delivery to multiple
devices.
Business DriversManagement in the Internet Age:
Business Driverse-Documents are crucial
Companies run on documents. Documents communicate product details, describe
new innovations, carry bids and quotes, confirm terms, and handle payment.
Documents teach customers how to use products, provide informative analysis, seal agreements between companies, and between companies and customers.
Documents are the foundation of business.• Interleaf
Business Drivers“Core to the success of a sell-side B2B e-commerce site is the ability to make the technical content that drives the e-commerce transactions readily available to the user…in a way that is integrated with transactions and decision-support systems.”
–CAP Ventures
“Core to the success of a sell-side B2B e-commerce site is the ability to make the technical content that drives the e-commerce transactions readily available to the user…in a way that is integrated with transactions and decision-support systems.”
–CAP Ventures
“Commerce and content are converging because the actual transaction is only 10% of the dialogue one has with a customer. The other 90%…is information.”
–Hollis Bischoff, VP, META Group
“Commerce and content are converging because the actual transaction is only 10% of the dialogue one has with a customer. The other 90%…is information.”
–Hollis Bischoff, VP, META Group
Business DriversThink strategically
1. The Business Drivers -- Why do organizations need to think strategically about content? Why now?
1. Volume and complexity of unstructured content.
2. It’s not about “taking your business to the web.” It’s about bringing the web into your business.
3. Web-based processes require integration of front-end e-business applications with the rest of the infrastructure
and supply chain.
Business DriversThe E-Business Iceberg
“Amidst the onslaught of B2B applications that have emerged over the last couple of years, many have lacked the organization and orchestration of business processes in any comprehensive manner…
The temptation is to put a portal in place, build an exchange, and then consider the job complete. These users are suffering from iceberg vision – 90% of the problem is still below the surface.”
• Carl Frappaolo, Delphi Group
Business DriversTHREE Architectures in Competition:
Business DriversStages of Web Development
WebMarkets
WebCommerce
WebPublishing
Business DriversThe Web & E-Business
“The Internet [and enterprise content management!] is like high school sex…
• Everyone thinks everyone else is doing it.
• Everyone wishes they were doing it.
• Only a few are actually doing it.
• And the few that are, aren’t doing it well.”• Kate Muldoon, line56 magazine
Business DriversThe E-Business Iceberg
Infrastructure
Fulfillment
Content
Commerce“What’s needed now is software that connects web selling and self service with the work folders and business processes necessary for fulfillment.”
–Bruce Silver, KM World
“What’s needed now is software that connects web selling and self service with the work folders and business processes necessary for fulfillment.”
–Bruce Silver, KM World
From Document-Management to Content Management
Document Related Technologies
From Document-Management to Content Management AIIM’s definition of ECM
Enterprise Content Management
“The technologies used to create, capture, customize,
deliver, and manage enterprise content to support
business processes”.
From Document-Management to Content Management AIIM’s definition of ECM
So, what`s the Difference between
Enterprise Content Management
and
Web Content Management ?
From Document-Management to Content Management AIIM’s definition of ECM
Only a
Marketing & Positioning Problem
or
a completely new Approach ?
From Document-Management to Content ManagementWhat is Web Content Management ?
WCM Editing• WCM Editing Solutions mainly create content and support the
editing process with workflow functionality WCM Repository
• Internal management of information and runtime provision WCM Publication
• These solutions offer the „push principle“ with specific distribution of informations in addition to „pulled“ information
WCM eBusiness• The integrated systems provide more than adaption,
management and distribution of the content. Further functions also allow direct interaction and individualized use.
From Document-Management to Content ManagementWhat is Enterprise Content Management ?
ECM Portal• Browser-based, personalized display for information access of
different internal and external sources as well as replacement of old host and/or client user displays
ECM Data/Document-Warehouse• Applets, middleware and meta databases for combination and
compression of unstructured informations from different sources of the company
ECM Workflow• Process managed compression of information
ECM Knowledge Management• Adaption of structured and unstructured information, including
EBT
WEB CONTENT MGT. DOCUMENT MGT. IMAGINGEAI
E-PROCESS MGT. DATA MINING PORTALSSTORAGEMOBILE APPLIANCE
CONTENT MGT. COLLABORATION KNOWLEDGE MGT.
ENTERPRISE CONTENT
MANAGMENT
ORDERPROCESSING
WAREHOUSEMANAGEMENT
ERPSHIPPINGSYSTEMS
ELECTRONIC BILLPRES./PAYMENT
FULFILLMENT(BACK-OFFICEAPPLICATIONS
DATABASES STORAGE NETWORKINFRASTRUCTURE
E-COMMERCEE-COMMERCE SALESAUTOMATION
SALESAUTOMATION CRMCRM SUPPLY-CHAIN
MGT.SUPPLY-CHAIN
MGT.MARKETING
CAMPAIGN MGT.MARKETING
CAMPAIGN MGT.COMMERCE
(FRONT-END APPLICATIONS
PORTALSPORTALS
B2EB2E
B2CB2C
B2B B2B
BROWSERSBROWSERS
From Document-Management to Content ManagementEnterprise Content Management
WEB CONTENT MGT. DOCUMENT MGT. IMAGINGEAI
E-PROCESS MGT. DATA MINING PORTALSSTORAGEMOBILE APPLIANCE
CONTENT MGT. COLLABORATION KNOWLEDGE MGT.
ENTERPRISE CONTENT
MANAGMENT
ORDERPROCESSING
WAREHOUSEMANAGEMENT
ERPSHIPPINGSYSTEMS
ELECTRONIC BILLPRES./PAYMENT
FULFILLMENT(BACK-OFFICEAPPLICATIONS
DATABASES STORAGE NETWORKINFRASTRUCTURE
E-COMMERCEE-COMMERCE SALESAUTOMATION
SALESAUTOMATION CRMCRM SUPPLY-CHAIN
MGT.SUPPLY-CHAIN
MGT.MARKETING
CAMPAIGN MGT.MARKETING
CAMPAIGN MGT.COMMERCE
(FRONT-END APPLICATIONS
PORTALSPORTALS
B2EB2E
B2CB2C
B2B B2B
BROWSERSBROWSERS
From Document-Management to Content ManagementEnterprise Content Management
Basic Idea No. 1 Enterprise Content Management
as
integrative Middleware
WEB CONTENT MGT. DOCUMENT MGT. IMAGINGEAI
E-PROCESS MGT. DATA MINING PORTALSSTORAGEMOBILE APPLIANCE
CONTENT MGT. COLLABORATION KNOWLEDGE MGT.
ENTERPRISE CONTENT
MANAGMENT
ORDERPROCESSING
WAREHOUSEMANAGEMENT
ERPSHIPPINGSYSTEMS
ELECTRONIC BILLPRES./PAYMENT
FULFILLMENT(BACK-OFFICEAPPLICATIONS
DATABASES STORAGE NETWORKINFRASTRUCTURE
E-COMMERCEE-COMMERCE SALESAUTOMATION
SALESAUTOMATION CRMCRM SUPPLY-CHAIN
MGT.SUPPLY-CHAIN
MGT.MARKETING
CAMPAIGN MGT.MARKETING
CAMPAIGN MGT.COMMERCE
(FRONT-END APPLICATIONS
PORTALSPORTALS
B2EB2E
B2CB2C
B2B B2B
BROWSERSBROWSERS
From Document-Management to Content ManagementEnterprise Content Management
Basic Idea No. 2 Enterprise Content Management
as
independant Services,usable by any Application
WEB CONTENT MGT. DOCUMENT MGT. IMAGINGEAI
E-PROCESS MGT. DATA MINING PORTALSSTORAGEMOBILE APPLIANCE
CONTENT MGT. COLLABORATION KNOWLEDGE MGT.
ENTERPRISE CONTENT
MANAGMENT
ORDERPROCESSING
WAREHOUSEMANAGEMENT
ERPSHIPPINGSYSTEMS
ELECTRONIC BILLPRES./PAYMENT
FULFILLMENT(BACK-OFFICEAPPLICATIONS
DATABASES STORAGE NETWORKINFRASTRUCTURE
E-COMMERCEE-COMMERCE SALESAUTOMATION
SALESAUTOMATION CRMCRM SUPPLY-CHAIN
MGT.SUPPLY-CHAIN
MGT.MARKETING
CAMPAIGN MGT.MARKETING
CAMPAIGN MGT.COMMERCE
(FRONT-END APPLICATIONS
PORTALSPORTALS
B2EB2E
B2CB2C
B2B B2B
BROWSERSBROWSERS
From Document-Management to Content ManagementEnterprise Content Management
Basic Idea No. 3 Enterprise Content Management
as
one unified, federatedEnterprise Repository
for every Type of Information
From Document-Management to Content Management What topics does Content Management embrace?
Capture, creation, collection Management, collaboration, process Documents, data, meta-data, repository Publication, distribution, syndication, intranet,
extranet, Localization, presentation, personalization
From Document-Management to Content ManagementWhat is Enterprise Content Management ?
DM roots
• Documentum, Filenet, Intranet Solutions E-Business roots
• Broadvision, Vignette, Interwoven, Open Market, eBT
Web roots
• Eprise, Ncompass Labs, Six Open Systems
From Document-Management to Content ManagementThe PORTAL Star
Internet
Info
rmat
ion
Ag
gre
gat
ion
& P
ub
lish
ing
Kn
ow
ledg
e
Man
agem
ent
RetrievalGroupware
ER
P
Dokumenten-
Management
Business
Intelligence
Excalibur
PC DOCSFULCRUM
Dataware
grapeVineHyperwaveIntraspect
Meta Systems Guild
SemiaVerityAutonomy
Knowledge Track
Verge Perspecta
DatachannelSagemaker
GiyphicaPowerize.com
Coextant
USU
Aaneid
Microsoft
Lotus/IBM
Radnet
InfoImageSAP (mySAP)
PeopleSoftJ.D.Edwards
Oracle
Ariba
Yahoo!
AOL/NetscapeInfoseek
Inktomi
Portera
EpicentricIntranetSolutions
OpenTextDocumentum
CeyoniqSER Systems
ViadorHummingbird
Sqribe
InformationAdvantage
Top Tiar
Enterpriseapps
Create Manage Deliver
Capture-email-paper-feeds
Officeapps
Webapps
Consumer
Enterprise
Pe
rso
na
lize
d c
on
ten
t
Mobile
PropertiesMeta data
Databases
Documents bases
Federatedrepository
Au
tom
ate
d p
roc
ess
es
ED
M S
erv
ice
s
Intranet/extranet infrastructure
CM Products
Tem
plat
es &
sty
les
Des
ign
& d
evic
es
Courtesy Strategy Partners
Government
From Document-Management to Content Management ECM Architecture
Enterpriseapps
Create Manage Deliver
Capture-email-paper-feeds
Officeapps
Webapps
Consumer
Enterprise
Pe
rso
na
lize
d c
on
ten
t
Mobile
PropertiesMeta data
Databases
Documents bases
Federatedrepository
Au
tom
ate
d p
roc
ess
es
ED
M S
erv
ice
s
Intranet/extranet infrastructure
CM Products
Tem
plat
es &
sty
les
Des
ign
& d
evic
es
Courtesy Strategy Partners
Government
From Document-Management to Content Management ECM Architecture
One future basic Technology
XML
Understanding user issues and concerns
Content Management as the backbone of modern applications
Understanding user issues and concernsHot Topics
Linking technologies to applications – E-Business Automation
Effective Management of Web Content - Intranet, Extranet Content issues
Legality, Preservation, and Data Migration Accelerating Time to Market –
Considering an ASP Solution Implementation Issues
Understanding user issues and concerns ECM – Key Issues
Integration of Front and Back Offices Kbkids.com, Macys.com, ToysRus.com fined $1.5M for
failure to meet shipment schedules. Key question they did not address…
• How do front office applications (CRM, supply chain management, electronic commerce, procurement, etc.)
INTEGRATE WITH … Back office applications (ERP, database management, inventory management, shipping systems, etc.)?
Do your business processes align with the new e-business technologies being implemented?
Key Technologies -- Creation and Capture
Forms Processing Software Imaging, Scanning, & Hybrid Systems
Application Dev Tools Handwriting Recognition
Publishing ICR/OCR/Voice Recognition
Authoring Software Voice Recognition
Web Authoring Streaming Media
ProcessOutcome
Business ProcessCustomerRequest
Voice Appfiles Paper
Web DatabaseImagesApp filesDataOther
WebServer
Understanding user issues and concerns Creation and Capture
Key Technologies – Management
Data Warehousing
Storage Systems, SAN, WORM, RAID, MO, DVD, CD-ROM
Archiving/Preservation
Compression
Workflow
DatabaseImagesApp filesDataOther
ProcessOutcome
WebServer
Business ProcessCustomerRequest
Voice Appfiles Paper
Web
Understanding user issues and concerns Management of Information
Understanding user issues and concerns Delivery and Customization (1)
DatabaseImagesApp filesDataOther
ProcessOutcome
WebServer
Business ProcessCustomerRequest
Voice Appfiles Paper
Web
Key Technologies – Delivery and Customization
Portals Data Mining
Search Engines Wireless/WAP/Blue Tooth
Web Caching Print Systems/Print Utilities
XML Electronic Data Interchange (EDI)
Public Key Infrastructure (PKI) P3P, Encryption, Authenticity, Digital Signature/Notarization
DatabaseImagesApp filesDataOther
ProcessOutcome
WebServer
Business ProcessCustomerRequest
Voice Appfiles Paper
Web
Key Technologies – Delivery and Customization
Portals Data Mining
Search Engines Wireless/WAP/Blue Tooth
Web Caching Print Systems/Print Utilities
XML Electronic Data Interchange (EDI)
Public Key Infrastructure (PKI) P3P, Encryption, Authenticity, Digital Signature/Notarization
Understanding user issues and concerns Delivery and Customization (2)
And lastly – and perhaps most importantly – how do you optimize your content management strategies ACROSS processes so that there is consistency of approach and sharingof information.
Understanding user issues and concerns Optimization
Understanding user issues and concernsIntranet, Extranet Content issues
How many types and classifications of data? How much is there and how much will it grow.
What’s the lifecycle? Sites, syndication, sharing …federated repositories Level of sophistication - language, localization,
searching, personalization, document management
Understanding user issues and concerns Legality (1)
Signature Formalities - • Digital Signatures - legal standing in US Oct 1 2000 -
“E-Sign” Act• Media neutral…Agencies retain implementing
flexibility…No e-record exemption
Authenticity & Authority• Who really sent the message?• Who can commit a company to a $1M purchase?
Document Integrity• Has the document been altered en route and is it
complete?• Non-repudiation
Understanding user issues and concerns Legality (2)
Document and Record Preservation• In the old world, key question was…
• What can be thrown away?• With paper, you could always get to it “someday.”
• In the new world, key questions…• What must be saved…and in what form?…before it is
lost forever.• How do you document with certainty the context in
which a web transaction takes place? Have documents been associated with metadata attributes?
• How do you manage risk of litigation against the ability of the technology to save almost everything?
Integrity of Systems/Databases• Hard tradeoffs between ubiquitous access and vulnerability• Survey of 288 CIOs (John J. Davis Associates)…
• 92% said they need to improve system security
• Security spending – 1999 (IDC)• Anti-viral software -- $1.2B• Firewall software -- $537M• Admin, authentication -- $2.1B• Encryption -- $134M
• Worldwide Security Market (Yankee Group)• 2000 ($5B), 2001 ($6.7B), 2002 ($8.7B), 2003 ($10.8B)
• Wireless Security• The new frontier -- fraught with unsolved security issues
• Privacy• No international standard
Understanding user issues and concernsSecurity
Understanding user issues and concerns Migration/Legacy Systems
For the foreseeable future, users will be managing a complex mix of file types, created by multiple sources, for delivery in multiple places.
A common customer view is critical. To be successful at ECM you need to understand
existing processes and repositories. “A paperless office is about as useful as a paperless
toilet.”• Unknown
Understanding user issues and concerns Time to Market
Be nimble, or be gone! Develop and implement E-business solutions in-
house, or Buy a best-of-breed solution, or Outsource. The Growing Role of ASPs…
• 2004 – Varying analyst forecasts, but >$5B.
• 60% of ASPs will fail by end of 2001 – Gartner
Security Bandwidth Longterm Information Availibilty Customization Implementation and Integration The Financials…
• Are they willing to share risk?• Are they willing to tie fees to achieving business
objectives?• What happens if it doesn’t work?
Understanding user issues and concerns Questions to Ask Your ASP
Understanding user issues and concerns Implementation Issues
Definition of meta-data, policies, procedures Import, conversion, migration Platform, database, browser, client Desktop integration, application integration, back
office integration Process and workflow modelling Cultural limitations on online vs. offline work How do all the components connect?
(EAI Enterprise Application Integration)
Trends in Content Management
AIIM / Gartner Industry Study Review
Trends in Content ManagementAIIM / Gartner Worldwide Industry Study
Enterprise Applications:
Adoption of E-Business and Document Technologies April 2001
Industry Scope: Workflow/Process Management Data Warehousing/Mining Content Management Electronic Document Imaging Collaborative Tools
Application Scope: Customer Relationship Management (CRM) Enterprise Resource Planning (ERP) Records Management/Archiving (RM/A) Accounts Payable/Accounts Receivable (AP/AR) Human Resource Management (HRM)
Trends in Content ManagementAIIM / Gartner Worldwide Industry Study
Regional ScopeNorth America Europe Pacific Rim Latin AmericaUnited States United Kingdom Japan Brazil
Canada France Singapore ArgentinaMexico Germany Hong Kong
Austria AustraliaSwitzerland New Zealand
DenmarkNorwaySwedenFinland
Netherlands
BelgiumSpainItaly
0%
10%
20%
30%
40%
50%
60%
NorthAmerica
Europe PacificRim
LatinAmerica
Worldwide
Small
Medium
Large
Trends in Content ManagementAIIM / Gartner Worldwide Industry Study
User sample by company size, by region
Trends in Content ManagementAIIM / Gartner Worldwide Industry Study
Worldwide technology implementation status
Technology Installed Plan touse
Considering Don’t planto use
Don’t know
Workflow/Process Mgmt. 36% 27% 10% 24% 2%
Data Warehousing/Mining 37% 21% 13% 27% 2%
Content Management 31% 21% 12% 32% 5%
Electronic Doc. Imaging 58% 17% 9% 15% 1%
Collaborative Tools 45% 17% 10% 25% 3%
Trends in Content ManagementAIIM / Gartner Worldwide Industry Study
Worldwide Content-Management implementation status,
by industryOverall Mfg Gvt Insur Health Utils Telecom Trans Finan Legal other
Use 31% 28% 28% 28% 26% 48% 34% 20% 49% 46% 30%
Plan to use 21% 18% 30% 28% 28% 17% 17% 14% 17% 15% 20%
Considering 12% 14% 12% 14% 7% 12% 20% 11% 5% 15% 12%
Don’t planto use
32% 36% 25% 26% 37% 17% 23% 46% 28% 15% 35%
Don’t know 5% 4% 6% 5% 2% 7% 6% 9% 1% 8% 4%
N= 1014 245 163 43 43 42 35 35 82 13 309
Trends in Content ManagementAIIM / Gartner Worldwide Industry Study
Content-Management Implementation Status,
by world region
Total North America Europe Pacific Rim Latin AmericaUse 31% 30% 36% 27% 24%Plan to use 21% 21% 18% 24% 24%Considering 12% 11% 11% 21% 11%Don’t plan to use 32% 33% 29% 25% 39%Don’t know 5% 5% 6% 3% 2%N= 1014 604 253 111 46
Trends in Content ManagementAIIM / Gartner Worldwide Industry Study
Usage of Web for B2B for e-business, by industry
Total Mfg Gvt Insur Health Utility Telco Trans Finace Legal Other
Fully active 30% 35% 15% 34% 23% 38% 45% 21% 38% 22% 30%
Planning 30% 37% 29% 20% 23% 28% 21% 39% 22% 33% 28%
Considering 14% 16% 14% 14% 16% 16% 21% 12% 14% 11% 11%
Not involved 24% 11% 36% 26% 32% 13% 10% 27% 17% 33% 30%
No response 1% 0% 2% 0% 3% 0% 0% 0% 1% 0% 0%
Don’t know 2% 1% 3% 6% 3% 6% 3% 0% 8% 0% 1%
N= 804 194 123 35 31 32 29 33 72 9 246
Trends in Content ManagementAIIM / Gartner Worldwide Industry Study
Usage of Web for extranets to partners for e-business users,
by industry
Total Mfg Gvt Insur Health Utility Telco Trans Finance Legal Other
Fully active 25% 27% 23% 31% 19% 22% 34% 30% 36% 33% 21%
Planning 22% 23% 19% 23% 26% 22% 28% 18% 14% 33% 25%
Considering 11% 17% 8% 6% 13% 9% 7% 3% 13% 11% 11%
Not involved 34% 30% 37% 29% 32% 31% 24% 48% 28% 22% 39%
No response 1% 1% 2% 0% 3% 0% 0% 0% 3% 0% 0%
Don’t know 6% 2% 12% 11% 6% 16% 7% 0% 7% 0% 4%
N= 804 194 123 35 31 32 29 33 72 9 246
Trends in Content ManagementAIIM / Gartner Worldwide Industry Study
Usage of Web for B2C for e-business, by world region
Total North America Europe Pacific Rim Latin AmericaFully active 34% 32% 38% 38% 24%Planning 23% 24% 22% 21% 14%
Considering 10% 10% 8% 13% 14%Not involved 31% 31% 30% 27% 49%No response 1% 1% 1% 0% 0%Don’t know 2% 2% 1% 0% 0%
N= 804 499 179 89 37
Thank You for your attention!
for further information :Dr. Ulrich Kampffmeyer
E-Mail: [email protected]
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