Enabling Crowdsourcing in Digital AgeA Primer for CorporationsHow to ideate, implement and scale your sharing economy idea

Samar Singla CEO, Click Labs

Crowdsourcing trends

Digital Platforms are connecting supply and demand bypassing infrastructure driven traditional business structures

Economy of scale is being replaced by Economy of platform

Ownership is giving way to consumption on an as-needed basis

Disruption areas

Startups testing out new marketplace models matchmaking buyers and sellers, hosts and guests, borrowers and lenders

Opportunities and key thrust areas for new platforms in this space are best exemplified by this visual HoneyComb presentation

By Jeremiah Owyang

Rethinking the crowd as part of the company

Demand• BMW as a service via Drive Now • Nordstrom’s clothes On-Demand • Home Depot’s Christmas trees On-Demand

Crowdsourcing in Enterprise

Workforce/Supply• GAP - Divvy bike sharing Shared Workforce • Coke’s WoNoLo - Customers become employees

Logistics• Crowdsourcing deliveries with Deliv, Zipment • Walgreens co-delivers with TaskRabbit

How should the product evolve

DISCOVERY

EFFICIENCY

SCALE

VALIDATION

1

2

3

4

Confirm whether you are solving a meaningful problem

Seek validation that people are interested in your idea

Refine the business model

Drive growth aggressively Stage

Discovery Phase3

4

• A bare bones front end based on manual processes at the backend

• Surveys, analysis of similar platforms elsewhere

Validation Phase

• Build the MVP

• Identify the core product

• User experience is the key

• Stay lean on features

Efficiency Phase3

4

Scale Phase

• Standardising processes

• Brace yourself for exponential growth - network effects kick in.

• If technology set up correctly in the earlier phases you can minimize the scary things that come alongside scale.

• Set up the analytics

• Focus on efficiency and reliability

• Refine the user experience

Core Product Components

Aggregation Scheduling Profiling Matching

Notification Tracking Payment Curation

Juggernaut approach to CrowdsourcingDemocratize the core IP

Existing backend tech blocks leveraged

Custom front end to capture the uniqueness of your business model

Custom solution to fit the business model

Technology Stack chosen for scale

Robust Backend Modules

Juggernaut Architecture

SIGN UP AGGREGATION SCHEDULER MATCHINGPROMO NOTIFICATION TRACKING PAYMENT REVIEW

$

CUST

OM

SOLU

TIONS

TECHNOLO

GY

MODULE

S

CUSTOMER APP FIELD APP DASHBOARD ANALYTICS

Node.jsWeb Services

layeriOS/AndroidNative Apps

Frontend WebDashboard

AngularJS MongoDBNon SQLDatabase

Thanks