enabling platform platform ecosystem...geoffrey parker, marshall alstyne, sangeet choudary, platform...

© 2017 TM Forum | 1

Enabling Platform

Business through a

Platform Ecosystem

Elaine HaherCustomer Technology Architect, IT/Cloud

Ericsson

Eric TroupCTO, WW Communications & Media Industry

Microsoft

Defining a Platform Business

“…a business based on enabling value-creating

interactions between external producers and

consumers.”

Geoffrey Parker, Marshall Alstyne, Sangeet Choudary, Platform Revolution, New York: WW Norton, 2016.

All contribute to the ongoing process of Digital Transformation

› A Digital or Virtualized Service is a Software Enabled Service

–Software that powers a Service; the consumer Web

› A software enabled service runs a business or a business function

–If the software doesn’t work than the business does not function

› The software enabled service is your primary interface to the customer

Platform Ecosystemsdigital & Virtualized Services

IoT Platform Business (Business Platform View)

IOT

Platform

› The IoT Platform Business is the end result of interactions developed

between the Operators, Partners, Suppliers (and the Customer) working

together to deliver a Consumer or Enterprise solution.

Microsoft Etiya

Ericsson

Algorithmic Intuition

AT&T

Device 1…n

› TM Forum Business Platform View – The specific subset of Business Capabilities that constitute the digital ecosystem capabilities or functions needed for that Business Platform to operate. It can also be the logical view of the relationships between people, systems, processes, data, API(s) and governance.

› TM Forum Actualization Platform View –The underlying infrastructure of edge to hyper-scale datacenters and networks that host the software components that make up the Business Platform enabled by reusable technical capabilities typically required to operate in an agile and efficient manner.

› TM Forum Business Capabilities view: The universe of Business Capabilities as represented by the TM Forum Frameworx that:

– a developer of a Business Platform may choose to use to equip their ecosystem or – a developer of an Actualization Platform may choose to use to equip technical

capabilities.

Digital Platform Reference Architecture Views

IoT Platform (Business Platform View)

Measures & Transmits

Temperature

Receive, Process / Analyze, Send/Display

Temperature or Results of Analysis of Temperature

Receive and Act on Information



Multiple Metrics

Receive, Process / Analyze w AI, Send/Display

Multiple Metrics or Results of Analysis of Multiple Metrics

Multiple Consumers Receive and Act on

More Complete Sets of Information



Multiple Metrics

Receive, Process / Analyze w AI, Send/Display

Multiple Metrics or Results of Analysis of Multiple Metrics

Multiple Consumers Receive and Act on

More Complete Sets of InformationBut…How is this Implemented?

What Supports the Business Platform?

Defining “the Actualization Platform”

Hyper-Scale

Datacenter

(Cloud Platform)

5G Access

Network

(Cloud Platform) SDNSDN

App Component App Component

B’) Instantiate

A’) On-Board (VNF or Digital Service)A) On-Board (VNF or Digital Service)

B) InstantiateE) Manage

D) Orchestrate (Micro-Services / Service Chain)

At Layer 6 & 7

C) Connect

At Layer 2 & 3

The Actualization Platform is Multi-Cloud

Hyper-Scale

Datacenter

(Cloud Platform)

5G Access

Network

(Cloud Platform) SDNSDN

App Component App Component Tenant Ecosystem Layer

Actualization Platform Layer

One Network – Multiple Industries

From dedicated physical networks and

resources for different applications…

NWn

fn

NW1

f1

NW2

f2

S1 S2 Sn

…to a “network factory” where new networks and

architectures are “manufactured by software”

Virtual Resources & Physical Infrastructure

(Access, Connectivity, Computing, Storage, ..)

Service n

Health

Robotic communication

Media

Mobile Broadband Basic

NFV and SDN are key enablers, but not the end goal…| © Ericsson AB 2015 | 2015-11-06 | Page 11

Actualization Platform View

Actualization

Cloud

Platform

Physical Layer

IaaS Layer

Business Layer

PaaS Layer

4G/5G Access Network Actualization Platform


Actualization

Cloud

Platform

Physical Layer

IaaS Layer

Business Layer

PaaS Layer

Business Layer

Tenant

Platform


Actualization

Cloud

Platform

Physical Layer

IaaS Layer

PaaS Layer

Business Layer

4G/5G Access Network Actualization Platform

Tenant

Platform

Curation

Composition

Sales

Service / Support

Trading

Physical Layer

IaaS Layer

Business Layer

Guides

Development

PaaS Layer

Tenant Ecosystem

Actualization Platform

ZOOM Hybrid Infrastructure Platform (Business Platform View)

But…How is this Implemented?

What Supports the Business Platform?

Digital Platform Reference ArchitectureZOOM HIP Use Case

Curation

Composition

Sales

Service / Support

Trading

Tenant Ecosystem


Physical Layer

IaaS Layer

PaaS Layer

Business Layer

4G/5G

Access Network


Guides

Development

Business Platform View

© 2017 TM Forum | 18

Questions?

Elaine HaherCustomer Technology Architect, IT/Cloud

Ericsson

Eric TroupCTO, WW Communications & Media Industry

Microsoft

enabling platform platform ecosystem...geoffrey parker, marshall alstyne, sangeet choudary, platform...

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