enerbim, a story of innovation for sustainable buildings - philippe alamy - success story

12/11/2015 EnerBIM - ELAN Network Workshop CHILE 1

a story of innovation for sustainable buildings ByPhilippeALAMY,[email protected]

Who are we?

2

21/05/2014 HPC-SA / EDF R&D

à 3associatedmanagersà experiencedwithSMEandR&Dà Expertsinraytracingandsimula<onà ExpertsinBIM(BuildingInforma<on

Modeling)

formerly

The Challenge

Set up and disseminate a next generation software for sustainable design in AEC (Architecture Engineering and Construction) à Architects first àMake them collaborate with engineers à Towards the nearly zero energy building (NZEB)

in Europe (meet European H2020 challenge) à Meet national regulations (France first) à Explore worldwide market (Europe first)


Anew3DsoCwareforsustainable

design

STEP#1: the idea (2007)


STEP#1: the idea!


Tosucceedweneed:à tobethefastestonthemarketà Tojumphigherthantheothers:disrup<veinnova<on

à Toaddressthelargestmarket:FRANCEtheEUROPE,then…NorthAmerica!

The concept: design and decision support software


The concept: holistic design and decision support software named « ArchiWIZARD » (2009)


How to make it?

SO MANY ISSUES! SO MANY OBSTACLES for innovation à Address architects… but they don’t want to

“calculate” Sketch, design and project management: keep that position!

à Address engineers but they are reticent about new solutions

Energy calculation, customized process and calculation (expert mode)

à Make them work together round the table New kind of friendly interfaces and “serious game” thinking

à Keep them connected to our solution Develop and connect plugins to the main CAD solutions

(AutoCAD, Sketchup, …)

à  Fit with national regulations Heavy, complex, national, updating every 4/5 years

à  Find the right business model Techno push vs regulation + visionary pull


The « S » curve of our innovation


CASHFLOW

Time

SalesValue

EarlyadoptersEarlymajority

LatemajorityHugetechnical+marke<ngefforts

Publicfunding Investors

USERSAdop<on(expected)

2009 2012 2014


Technicalissue#1:newkindofsimula5on,takingtheBIMwave

-  Zone dimensions: 6.5 x 7.5 x 2.5m / 121.8m3 / 48.75m²

-  Envelope -  Walls: 17cm insulation / 15cm

concrete -  Ceiling: 40cm insulation -  Floor: 16cm concrete / 20cm

insulation -  Heating setpoint: 19°C -  Windows surfaces (m² - Fraction of wall

surface), South: 18.75m² - 39.5%, East: 0.46m² - 2.8%, North: 0.59m²-3.1%, West: 2.5m² - 15.3%

-  5 external surfaces / 1 adjacent zone

3D geometric model

Thermal BIM model

Real building to 3D model


Technicalissue#2:full5meSIMULATION/WhatifAnalysis


Runenergysimula<on

Technicalissue#2:full5meSIMULATION/WhatifAnalysis


Marke5ngbreakdown:disrup5onthroughuser’sinterfaces

« S » curve remains flat


CASHFLOW

Time

SalesValue

Earlymajorityàminority

Latemajority

Publicfunding Investors

USERSAdop<on(expected)

2009 2012 2014 2015

How to solve time to market?

●  Sustainable design is assimilated to more heavy constraints for the professionals

●  Longer Time (10 years!) to reach a diffuse Market (80%î) ●  Very big construction companies are leaders 20%ì)


à Dedicatedbusinesslineforbigplayersà  SupportEduca<onalNetwork(partnership,

EDUsoCware)ü  Integratena:onalprograms

à  IntegrateEuropeanCommunityinnova<onprograms(H2020/Nearlyzeroenergybuilding)

à  Buildnewkindofconsor<umwithdesignersthemselves

NEW MARKET opportunities


Totakeoverthisnewmarket,werealizedthatourvaluechainmaybefirstwiththemanufacturersandtheirrela:onshipwithprojectdesigners

•  B2Bà€€€•  R&Dsupport•  Newwayforproductsprescrip<on

•  Dynamicconfiguratorslinkedtodynamicdesignprocess

Slatblinds

NEW MARKET opportunities à Business Model for big players


OEMsoCwareforMANUFACTURERSbasedonthecoretechnology

NEW MARKET opportunities à European Innovation programs


ECsupportsinnova<onandexpectsnewbusinessmodelstowardssustainabilityopenmarket

ProjectBIPV:solarintegra5onintobuildingskinfromthe1stdesign


Thank you Gracias

ByPhilippeALAMY,associatedirectorandfounderphilippe.alamy@enerbim.comwww.enerbim.com(underconstruc:on)

enerbim, a story of innovation for sustainable buildings - philippe alamy - success story

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