energy efficiency and real estate: working together to make ......visible and valued in the real...

©2019 Elevate Energy

Energy Efficiency and Real Estate:Working Together to Make Efficiency

Visible and Valued in the Real Estate Market

August 21, 2019


Elevate Energy

We design and implement programs that reduce costs, protect people and the environment, and ensure the benefits of clean and efficient energy

use reach those who need them most.


Why do we want to engage real estate professsionls?

Buyers87%

Sellers90%

Source: NAR’s 2018 Profile of Home Buyers and Sellers3

Over 6 million homes sold in 2018.

https://www.nar.realtor/sites/default/files/documents/2017-profile-of-home-buyers-and-sellers-11-20-2017.pdf


The Visible Value Blueprint

Making the Value Visible:A Blueprint to Transforming the High-Performing Homes

Market by Showcasing Clean and Efficient Energy

Improvements

www.elevateenergy.org/vhph/blueprint/


One Blueprint. Three Sections. Seven Actions.

Make High-Performing Homes Visible

Light up the map: Create an inventory of high-performing homes

Make it Public: Get High-Performing Home Information to Buyers

Support the Accurate Valuation of High-Performing Homes

Make High-Performing Homes Exciting

Make the Data Sing: Help Agents Market High-Performing Homes

Build Relationships: Engage Your Local Real Estate Community

Support High-Quality Continuing Education

Demonstrate the High-Performing of Solar Homes

Quantify the Local Value: Sponsor Appraiser-Designed Studies


One Blueprint. Three Sections. Seven Actions.

Make High-Performing Homes Visible

Light up the map: Create an inventory of high-performing homes

Make it Public: Get High-Performing Home Information to Buyers

Support the Accurate Valuation of High-Performing Homes

Make High-Performing Homes Exciting

Make the Data Sing: Help Agents Market High-Performing Homes

Build Relationships: Engage Your Local Real Estate Community

Support High-Quality Continuing Education

Demonstrate the Value of High-Performing Homes

Quantify the Local Value: Sponsor Appraiser-Designed Studies


Light Up the Map:Create an inventory of verified

high-performing homes.


Best Practice: Chicago area high-performing homes map


Best Practice: Build it Green


Support high-quality continuing education and designation training.


Best Practice: Midwest Energy Efficiency Alliance

This course is being

offered at a discounted

rate due to

sponsorship from

the Illinois Home Performance program.


Best Practice: Education for real estate professionals

www.elevateenergy.org/value-high-performance-homes-campaign/resources/green-designation-

teacher/

http://www.elevateenergy.org/value-high-performance-homes-campaign/resources/green-designation-teacher/


Make the Data Sing: Make high-performing

homes exciting.


My Running Sock Tale


Reliable Performance Mile After Mile

1 Tight elastic top to prevent slipping and to keep dirt out. Reflective logo on the back for safety during night runs.

2 Padded area on top of forefoot for more protection and to help distribute pressure.

3 Extra light mesh in ventilated areas for increased breathability.

4 Seamless construction prevents discomfort and blister causing irritation points. Extra padding around the toes.

5 Anatomically fitting arch compression for premium support and improved blood circulation.

6 Reinforced padded heal extends to the top for added comfort and blister protection.


The Data

66% Polyamide

30% Organic Merino Wool

4% Elastane


Blueprint Action: Make the Data Sing

“We are trying to paint a picture for the buyer

about why they want to come in to see this home.”

- Mary Jo Santistevan, Berkshire Hathaway HomeServices/Arizona Properties


Blueprint Action: Make the Data Sing

“Marketing is one area where your real estate agent

should shine.”

- Bill Gassett, RE/MAX Executive Realty


What the good agents taught me: Marketing Magic

You will love this delightful bungalow with up-to-date features

This home gives you 1,800 sq. ft. of spacious elegance, natural oak floors throughout, and a modern gourmet kitchen.

Imagine cuddling up to a cozy fireplace with a good book.

Every night, drift off to sleep to the subtle sounds of the natural lake and forest, then wake up to a spectacular sunrise over the lake.

All of this situated in a convenient, friendly neighborhood


What we provide

Energy Star heat pump with SEER of 14.5

R-49 insulation installed on attic floor

R-15 insulation installed in conditioned basement band joist wall cavity

Thermal envelope testing of 3ACH50

Photo Credit: Chris Steinhoff, A Wonderful Human Being and High Performing Home Contractor


Best Practice: Pearl Home Certification

Provide marketing materials (and data) to agents.


Best Practice: Pearl Home Certification

5% premium at the time of sale


My running shoe store implements the Blueprint!


Thank You

@elevate_energy

Facebook/elevateenergy

LinkedIn

Pamela BrooksteinPamela.Brookstein@elevateenergy.org773-269-2220www.elevateenergy.org/vhph

energy efficiency and real estate: working together to make ......visible and valued in the real...

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