Trade Council of DenmarkThe Energy and Environment TeamBringing Danish Expertise to the US

Bio EnergyCombined Heat & PowerGreen BuildingInnovationSmart GridSolarWasteWaste-to-EnergyWater & WastewaterWind PowerGlobal Public Affairs & Government RelationsUS Defense & Military

Areas of Competence

1Forewordby Peter Taksøe-Jensen,Denmark’s Ambassador to the United States of America

A nation with only 2 percent of the world’s oil reserves cannot drill its way to energy self-sufficiency. Rising oil prices and Middle Eastern turmoil have highlighted US dependence on foreign oil. This political agenda seems to play in favor of Danish companies exporting energy efficient technologies and services to the US market. As the American economy continues to show signs of recovery, the US Government views rising oil prices with concern. Unstable prices and dependency on foreign oil supplies are perceived as potentially harmful to the sta-bility of the US economy.

President Obama has offered an ambitious new plan to reduce Americans’ reliance on oil imports by one-third by 2025. The plan includes: proposals for stronger fed-eral investments in science, research, and innovation and a heightened focus on the development of energy efficient technologies for buildings, homes, transporta-tion, power systems, and industry. The President has re-iterated this commitment and stated that development of renewable and energy efficient technologies are good bets to help lead the nation out of its economic doldrums. Already, federal funding for biofuels research has been secured.

Denmark continues being in the forefront of green, re-newable, and energy efficient technologies. In the US, Denmark is widely known as a respected, innovative leader in the energy sector. As each US citizen uses

three times the level of energy as that of a Danish citi-zen, proven Danish technologies and services are likely to become attractive for the US market.

The Danish Government’s campaign to strengthen Dan-ish export offers various means of support, both struc-turally and financially through the Danish Trade Council. Our US-based Energy and Environment Team is there to assist your company entering the US environmental technology market. At $290 billion in yearly turnover, the US environmental technology market is the largest of its kind—the market is there and the time is now.

Bio EnergyCombined Heat & PowerGreen BuildingInnovationSmart GridSolarWasteWaste-to-EnergyWater & WastewaterWind PowerGlobal Public Affairs & Government RelationsUS Defense & Military

Areas of Competence

Photo by: The Washington DiplomatLawrence Ruggeri

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Energy & Environment (Clean Tech)

The Energy & Environment Team consists of members from each of the Danish Representations in the US, thus covering all aspects of business, be it introducing Dan-ish products and services to the US, monitoring market development & regulations, lobbying and networking with Federal, State and Local Governments, facilitating technology transfer, financing, or improving innovation—while also keeping a keen eye on US investment oppor-tunities in Denmark.

In short, “Our objective is to create green growth in Den-mark as well as in the US. We strive to assist our clients in increasing their sales and market share in the US, improving innovation and competetive advantage, and attracting foreign investment to Denmark.”

The main focus of the Energy & Environment Team is export promotion within the following areas:

Bio Energy Combined Heat & Power Green Building Innovation Smart Grid Solar Waste Waste-to-Energy Water & Wastewater Wind Power

Our team members are specialized within these areas and all have years of experience assisting Danish clients and their US partners. Our overall goal is to contribute with a high degree of added value, executed through a hands-on approach. By Denmark setting an example and showing the way to an energy-efficient and energy-friendly economy, Denmark shines in many E&E sectors with its public policy and technical know-how.

One of our concepts is to find synergy between groups of Danish products and technologies to present them as a total solution to create real value in the US marketplace. We execute this as a cluster concept, where we pool 3–5 companies. It is also designed to streamline the market penetration for Danish companies that benefit by being part of a group.

Advanced, integrated bio refineries provide a promising model for the future. The US Department of Agriculture is pushing grants and loan guarantees for these new ad-vanced bio refineries that are incorporating the produc-tion of fuels, chemicals and power at a single location. Also, the US Environmental Protection Agency (EPA) is giving positive messages and has recently granted waivers to allow higher ethanol blends and has issued guidance to states that using biomass for energy may be considered the “best available control technology” for controlling Greenhouse Gas emissions.

The US estimates that 527 advanced bio refineries will need to be built in the next 11 years at a cost of about $168 billion. Major market players, such as Exxon, have begun investing; and Boeing has successfully tested several bio-jet fuel blends, as the US Air Transport As-sociation (ATA) is getting ready to set compulsory blends of 5 percent within 3–5 years and a 6 percent mix by 2020.

Bio Energy

Aikan A/SPart of the Solum Group

“Our cooperation with the Trade Council’s Energy & Environment Team has been very productive and has worked out to our full satisfaction. From day one, we have experienced a very professional attitude and a productive approach to understanding our technology and solving our problems and challenges in the US. Working with the E&E team across the US, we have benefitted significantly from their broad expertise, both professionally and geographically.”

Martin W. HansenVP Project Development AikanCleantech by the Solum Group

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Combined Heat & Power (CHP)and District Energy (DE)More than 30 percent of all US energy consumption is used for thermal purposes—heating and cooling build-ings—along with industrial processes. Twelve percent, of which seven percent is electricity generation, of total US generation capacity is CHP or cogeneration, compared to Denmark’s 62% and no new utility scale capacity has been added in the past 5 years.

On the other hand, CHP on a non-utility scale is market-driven by economic, energy security, and sustainability issues. The relatively high price for peak electricity and the tendency for power outages in the same periods, combined with the very low cost of natural gas, have created the basic premise for decentralized energy pro-duction, especially in areas with access to a gas distri-bution grid. The strategy is most commonly deployed in situations where buildings and campuses are able to utilize both electricity and heat generated in the produc-tion. In these situations, improved efficiency rates may be attained compared to separate electrical and steam production. The efficiency rate is particularly high when viewed in the overall perspective of conventional non-CHP electricity production, transmission losses and end-user conversion/consumption losses, a state that is still prevalent with energy utilities in the US.

There is approximately 82GW of CHP installed in the US, and Industry estimates indicate the technical potential for additional CHP at existing sites is approximately 130 GW, plus an additional 10GW of waste heat recovery CHP.

The American district energy market is fundamentally different from the Danish market and the largest part of the sector is found within CHP used for industrial pro-cesses and thermal needs. The biggest market for CHP is institutional, such as high-rise buildings, universities, colleges, hotels, hospitals, airports, military, govern-ment complexes, etc. It can also be found serving as merchant thermal systems providing heating (and often cooling) to multiple buildings in urban areas.

5Green Building

The US construction sector is, in general, rebounding slowly after the financial crisis. Nonetheless, the mar-ket is still immense with an annual spending of $787 billion, and was only in 2010 overtaken by China as the world’s largest market. Some sub sectors, like the housing market (new privately owned housing units), are also seeing above-expected growth with approximately. 825,000 starts projected by the end of November 2012. However, the picture is distorted by huge geographic dif-ferences. The industry sectors with the highest penetra-tion of green building are: Education, Healthcare, and Office, driven by the economy, mandates and policies.

The green construction market continues to grow, not only within new build, but especially in existing buildings and it is estimated that 39 percent of building owners are planning to pursue green certifications for existing buildings by 2013. USGBC LEED-certified floor space is now equally distributed between LEED Existing Build-ings, Operations & Management (EBOM) and LEED New Construction (NC) + Core & Shell. The entire LEED sys-tem has more than 5 billion certified sq. ft. in the US

FabricAir Inc.

“The Trade Council advised us to consider targeting US architects via continuing education programs that provide a strong platform for driving the sales process. We tasked TC with creating a program about fabric based ducting in compliance with the American Institute of Architects guidelines and based on our experiences and real US case stories. With AIA approved Learning Units in hand, our reps now enjoy a +50% hit rate on booking meetings with local architects and our FabricAir products are getting specified directly in the project documents. As a result we expect US sales will have significant top line growth in 2012. ”

Kim Worm, General Manager/Member of the Board

alone and an additional 2 billion certified sq. ft. outside the US. LEED for Homes and Energy Star for residential construction are also growing. Since LEED Homes’ in-ception in 2007, more than 9,500 homes have been cer-tified and there are now more than one million Energy Star-labeled homes in the US.

Many major cities realize that their outdated public buildings would benefit from retrofitting and that such initiatives will give them a good return of investment. Chicago’s “Retrofit Chicago” program is expected to re-duce the energy consumption in their municipal build-ings by 20 percent on an annual energy expenditure of $ 170 million. Other major US cities will be watching Chi-cago to learn from the program.

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Innovation

The US continues as a leading nation for entrepre-neurship, R&D and innovation as indicated by a large global share of patents filed, new company for-mation and venture capital investment. However, while overall numbers are still leading the world they have been trending downward for the past two quarters. In Q1 2012, US venture investment in the clean tech sector totalled $950 million over 73 deals down from $1.1 billion and 75 deals in Q1 2011. Over 50 percent of the invest-ment took place in California. Several important trends are transforming the investments in this area and are important to take under consideration:

• Government investments in R&D and early stage tech-nology companies continues to provide opportunities to prove and scale new technology however funding levels are shrinking and not expected to reach previous levels.

• Large corporations such as GE and GM are increas-ingly investing directly in start-ups and it has become much more important for startups to partner with large companies to leverage their resources, balance sheets and know-how.

Geokon A/S

“By working in tandem with the Energy and Environment Team, our expectations have been far surpassed, and a seemingly impenetrable market is now opening up to us. Geokon could not have done it without the capable and in-depth approach by which the Trade Council take their clients through the hurdles of a US market entry.”

Erik Kirsbo, Owner and CEO

• VCs are investing less in “science projects” and more in companies with proven technology and proven market traction resulting in a shift away from early stage deals. Also the success of VC investments in other technology areas such as internet, mobile and social media has put pressure on cleantech investors to provide similar re-turns. While a significant amount of the generalist ven-ture funds have cooled on cleantech, other firms remain committed to the sector. Those firms include Khosla Ventures, NEA, and Kleiner Perkins among others.

•“Capital efficient” business models that do not need hundreds of millions of dollars to achieve exit are de-sired. For example, applications of software, mobile in-frastructure and cloud based analytics for energy related opportunities are very much of interest.

• Exits are harder to come by: Acquisitions accelerated in 2011 but have cooled in 2012 and the IPO window is largely closed after several unsuccessful attempts to go public from companies like Silver Spring Networks, Fisker Automotive and Brightsource.

7Smart Grid

To deal with the increasing energy demand, higher pen-etrations of renewable and distributed generation, and the coming influx of electric vehicles, the existing US grid must be dramatically improved in order to maintain reliability and security while enabling a more sustain-able energy system through an overlay of measurement and communication hardware and software backed by the ability to analyze and act upon this new information: i.e. the “smart grid.”

The consensus is that there will be sustained rapid growth in the market for Smart Grid technologies over the next 5–10 years. Rising from $5.6 billion in 2010 to over $9.6 billion in 2015, the overall investment in Smart Grid is expected to reach $165 billion over the next two decades. With over 40 million smart meters deployed in the US, growth in the sub-segment will slow, but oppor-tunities in applications using deployed meter infrastruc-ture are expected to finally gain traction and there are

continued opportunities in communications hardware and software, distribution automation, security and data analytics. Microgrids and home area networking tech-nology are still at their infancy but with promising me-dium term prospects.

Activities in Smart Grid are taking place in every region and every state. However, because this is a highly regu-lated industry at the state level, there are different in-centives and market dynamics in each state. Even within states, each utility might have different market drivers depending on their constituents, generation mix and history. This characteristic makes it difficult to general-ize about regionalization of the marketplace and each business case must be examined separately making for long sales cycles. While very large and growing, the US is a complicated market for smart grid technologies and requires a long term commitment and substan- tial resources.

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Solar

With 1855 megawatts of new installation and growth of 109 percent over last year, 2011 was another record year for the solar energy market in the United States. Not only did the market expand greatly overall, but it showed substantial growth across all market segments (resi-dential, commercial, utility) and geographies. California led the way with approximately 30 percent of the market followed by New Jersey, Arizona and New Mexico. 2012 has gotten off to a great start with Q1 representing the 2nd strongest quarter on record, though Q1 is histori-cally a weak quarter.

However, while the US remains a hot market, the global slowdown in demand (mainly in Germany and Italy) com-bined with a massive oversupply of PV modules globally, has created a very difficult, hyper-competitive environ-ment for technology companies at many levels of the so-lar value chain. In 2011 module prices fell by more than 50 percent, which is good for project developers, install-ers, and solar financiers, but has eroded profit margins and forced several large solar manufacturers into bank-ruptcy and complicated the rollout of new technologies. If the federal cash grants program (in lieu of produc-

tion tax credits) for construction of new renewable en-ergy facilities is not extended beyond 2011, this incentive scheme will convert to a tax credit of 30% for installations of solar energy systems placed in service before Decem-ber 31, 2016. This does not project to have a profound negative effect on demand, although it creates a more complex financing landscape. It is also important to note that the United States is engaged in a very high-profile trade dispute with China and has imposed tariffs on im-ported Chinese solar modules.

Other key drivers for solar adoption are state-level Re-newable Portfolio Standards (RPS), which require that a certain percentage of a retail electricity supplier’s sales or new generating capacity be derived from renewable resources. Twenty-nine states and the District of Colum-bia, the Northern Mariana Islands, and Puerto Rico have established an RPS.

www.seia.org/research-resources/us-solar-market-insight

www.slideshare.net/SEIA/us-solar-market-insight-report

Waste

The US waste management industry includes approxi-mately 18,000 companies, with a combined annual reve- nue of about $75 billion. The industry is highly concen-trated, and the 50 largest companies account for about 55 percent of revenue. The industry manages nearly 545 million tons of solid waste each year.

In 1991 the EPA adopted stringent new federal regula-tions for landfill design and operation to reduce ground-water contamination from hazardous material disposed of in landfills. Within 2 decades, the number of landfills was reduced by 79 percent to 1,754 landfills – a trend that continues. However, the capacity has remained relatively constant due to the new landfills being con-siderably larger than in the past. In 2006, the National Solid Waste Management Association estimated that the US has disposal capacity for another 20 years. Waste is big business and the US is becoming aware of the many usages it has through recycling, com-posting, fermenting, energy, and other processes.

In order to reduce landfill-bound waste and trans-portation fees, local communities see opportunities in converting waste to energy, using biomass gas-ification equipment and technology. The result is low-emission substitute for natural gas or other fossil fuels.

Bramidan A/S

“The E&E team is the main reason we took on the task of penetrating the US market at this time. Their experience and enthusiasm have been key drivers for our almost im-mediate success; and with their assistance, we have sold the first machines 4 months ahead of schedule. Without their help, we would most likely have prioritized other markets before the US; but our current expectation is that the US will be our largest market within 5–6 years!”

Jørgen Lassen, International Sales Director

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Water & WastewaterWaste-to-Energy

Many communities are in the process of developing Greenfield waste-to-energy facilities. The development of new capacity reflects the desire of local governments to exercise control of solid waste decisions. In 2010, 86 plants operated in 24 states and they have the capac-ity to process more than 97,000 tons of municipal solid waste per day. Policies have been put in place, which are intended to spur the technology that will create a significant number of construction jobs for the next forty to fifty years. Additional policies are in the pipeline to provide waste-to-energy with opportunities to grow.

Bio Natural Gas (BNG) is expected to make an impact on the natural gas marketplace and as a new entrant in the next generation of advanced bio fuels. It is typically obtained from sources like landfills and dairy waste in a raw form via anaerobic digestion and then, though in limited quantities today, upgraded to a quality similar to its analogous fossil natural gas. In the near future, large quantities of pipeline-injectable BNG should hit the market, by the use of thermal gasification from agricul-tural and food processing waste, forestry by-products, source-separated organic municipal solid waste and bio-solids from wastewater treatment facilities. It could act as a renewable base for intermittent renewable en-ergy like wind and solar.

The United States’ challenges in the water sector create great opportunities for Danish suppliers of technology and consulting

The United States struggles with an aging water infra-structure and, in the years to come, has to invest huge sums in the various branches of this broad subsector. In the US, lack of water is considered to be one of the greatest environmental challenges, and it is expected that in a few years, the huge water demand from energy producers will exceed the supply. Therefore, all provi-sions relating to water are expected to remain top priori-ties for several decades to come.

Consequently, the water sector has a narrow focus on commercial campaigns relating to water and energy problems in geographic areas with low populations, i.e. up to 10,000 residents and with private water treat-ment plants. More than 97 percent of The US’s 157,000 public wastewater treatment plants are serving popu-lations with fewer than 10,000 inhabitants, which gives Danish water technology great commercial and com-petitive potential. As a consequence, The US Environ-mental Protection Agency (EPA) has allocated $15 million on information and technical assistance targeted at this segment.

Landia, Inc.

“We experienced the Danish Trade Council as an efficient and professional partner that showed flexibility and speed throughout the whole process while meeting our established time schedule.”

Kurt Tobler, Export Sales Director10

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Mosbaek A/S

“The Trade Council helped us with the initial setup of our US subsidiary. They also facilitated - a dialogue with immigration officials, lawyers, accountants, established contacts, trusted marketers and Web developers. I see the Trade Council as being energetic and dynamic and with an understanding of the subtle differenced between the American and Danish way of doing business. Fur-thermore, they discovered market opportunities that we had not though about.”

Marina Mosbaek Johannesen

J. Hvidtved Larsen A/S

“Our long term business relationship with the Trade Council has helped us tremendously when entering new markets. The Trade Council has made it possible for us to sell our highly specialized trucks to several foreign markets. Their network and understanding of the marketplace has made the transition to the US market as smooth process.”

Brian Stage, Managing Director

Local governments are the primary investor in public-purpose sewage and water, covering more than 95% of the total expenditures. The U.S. Conference of Mayors Water Council released a report on March 15th 2010 deal-ing with local government expenditures on public water and wastewater services and infrastructure. The report forecasts that future spending for public water and wastewater systems will range between $2.5 and $4.8 billion over the next 20-year period from 2009–2028. Projected local government investments over the next 20 years will therefore range between one and a half to three times the investments made over the past 53 years.

What are the opportunities for Danish technolo-gies?

• Groundwater management including protection, monitoring, remediation urban and agricultural water conversation

• Water efficiency technology

• Total water cycle management, water gover nance and water consulting

• Construction of new water recycling and deslina- tion plants

• Pipes and pumps installations and rehabilitation to prevent contamination

• Water analysis and instruments, e.g. water- saving devices for households

• Municipal &residential water purification technologies.

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Wind Power

More than a third of all new American electricity genera-tion in the last five years came from wind energy, which is firmly established as a mainstream energy source in the USA. Last year almost 7,000 MW were installed and a large build out is due in 2012 as the Cash Grants in lieu of Energy Tax Credits and the Production and Investment Tax Credits expire. In spite of the Renewable Electricity Standards (RES) not being mandated at the federal level, many states are taking action and implementing higher than expected RES, which pressures utilities to lock in wind power at long-term low rates.

With strong US market growth the local supply chain has evolved significantly as 65 percent of a wind tur-bine is sourced domestically today. During this period, several Danish companies took advantage of the E&E Team’s competencies and established US-based pro-duction facilities. As Original Equipment Manufacturers

(OEMs) strive to streamline their supply chain, the bun-dling of individual component suppliers is an opportu-nity for Danish suppliers to increase their attractiveness to OEM buyers looking for just-in-time, efficient and bottom-line services.

With more than 50 GW of cumulative capacity in the US, the operations and maintenance (O&M) industry is growing rapidly. Annual spending on O&M is expected to double from just under $3 billion this year to nearly $6 billion in 2025, accounting for 29 percent of total capital expenditures in the wind energy sector, according to IHS Emerging Energy Research.

This opens up for lucrative potential opportunities for Danish companies within various niches including op-timization of wind energy assets, wind turbine retrofits, product updates, etc.

Offshore Wind

PMC Technology A/S

“When PMC decided to enter the US market, we knew that we needed a local partner to guide us through a process with many unknowns. Choosing to work with the Trade Council and its E&E Team made it a positive experience and the process was made seamless with their hands-on approach, as they guided us through the various phases of locating and establishing our production facility.”

Erik HolstVice President and President of Region Denmark PMC Group AB & CEO, PMC Technology A/S

Jupiter Group

“We made a good choice when we partnered with the TCD’s E&E Team to find the right loca-tion for our expanded US production facility. They have the knowledge and the contacts to assure a smooth process and guided us through the pit-falls, while working out all the logistics for our team. Working together with the Trade Council was one of the key factors in the success of our US expansion.”

René Merrild Poulsen, Business Manager

The United States holds major unexploited offshore wind energy resources due to strong, consistent winds off the long US coastlines, particularly off the eastern seaboard and in the Great Lakes. Offshore wind projects totaling more than 5,000 MW have been proposed and are in the planning or development stage in the US. The US De-partment of Energy estimates that of the 300,000 MW of wind power that could generate up to 20 percent of US electricity by 2030, 50,000 MW would likely be offshore.

Marubeni Corp., Good Energies and Google have com-mitted to invest in the $5 billion Atlantic Wind Connec-tion project, which is an offshore transmission system to connect energy from future offshore wind farms to the Mid-Atlantic Coast. States such as New Jersey, New York, Massachusetts, Ohio, Delaware, Maryland, Rhode Island, Pennsylvania and Maine are actively be-ing led by their legislators and governors to push ahead with offshore projects through proactive policy planning and implementation.

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Global Public Affairs and Government Relations

Covers energy and environmental issues in the US, both regulated and, in the case of energy, dependent on financial incentives through tax policy and invest-ment tax credits. With the Clean Energy Standard as a potential next step (replacing a proposed Renewable Energy Standard mandating a percent of renewable en-ergy providing electricity) on the legislative agenda, it is extremely important for companies to know and under-stand the legislative environment that will impact the market and the nuances of the proposals before Con-

gress. The Embassy follows these issues closely and offers sector-based monitoring to Danish companies. Global Public Affairs also offer varying methods of edu-cating the public, Congress, the Administration, and the state legislatures on issues that impact the market. For instance, the Embassy has cooperated on several events over the past three years promoting “the Danish Exam-ple” and the business case for renewable energy.

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15US Defense and Military

In recent years, the US Department of Defense has been looking at the possibilities of shifting to sustainable en-ergy sources as well as increasing the usage of energy saving measures in several different areas. A significant reason for this is the operations this past decade in Iraq and Afghanistan, which have made it clear that the US Defense is more dependent on fossil fuels than is desir-able. Furthermore, Secretary of Defense Leon Panetta has made it clear that the US Defense will have to iden-tify savings due to the general budgetary pressure in the US. Sustainable energy as well as increased energy

efficiency is seen as areas of interest. The US Depart-ment of Defense is looking at developing a strategy for achieving ambitious goals on energy savings, and the services have already set firm goals for the development of energy usage.

The US Defense is responsible for almost 80 percent of the US government’s usage of energy. Ships, aircraft, and military vehicles consume 75 percent of this. By 2016, the US Navy will implement “the Green Fleet”, which will consist of ships driven solely by alternative fu-els. Furthermore, the US Air Force, the biggest consum-er of energy, has developed a goal stating that by 2016, 50 percent of their fuel has to be provided by biofuels.

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Organizational StructureThe Energy and Environment Team works closely together andthe team is represented throughout the US.

Visit www.usa.um.dk for more information.

AtlantaTrade Council of Denmark1 Piedmont Center, Suite 400 3565 Piedmont Rd, N.E.Atlanta, GA 30305Tel: +1 404-588-1588 Fax: +1 404-835-0799 E-mail: atlhkt@um.dk

WashingtonEmbassy of Denmark 3200 Whitehaven Street, N.W. Washington, D.C, 20008-3683 Tel: +1 202-234-4300 Fax: +1 202-328-1470 E-mail: wasamb@um.dk

Silicon ValleyInnovation Center Denmark Silicon Valley 200 Page Mill Road Palo Alto, CA 94306 Tel: +1 650-543-3180 Fax: +1 650-327-2522 E-mail: svicdk@um.dk

ChicagoConsulate General of Denmark John Hancock Center 875 N. Michigan Ave., Suite 3950 Chicago, Illinois 60611 Tel: +1 312-787-8780 Fax: +1 312-787-8744 E-mail: ordhkt@um.dk

New YorkConsulate General of Denmark One Dag Hammerskjold Plaza New York, NY 10017 Tel. +1 212-223-4545Fax +1 212-754-1904 E-mail: nycgkl@um.dk

Contact in DenmarkJakob LinulfGlobal Industry Team Leader, Energy & Environment Trade Council Ministry of Foreign Affairs of Denmark Asiatisk Plads 2, DK-1448 Copenhagen Tel.: +45 33 92 01 51 E-mail: jaklin@um.dk Web site: www.um.dk

17Jakob Andersen

Jakob Andersen took the position as Consul General and Trade Commissioner of Denmark at the Consulate Gen-eral of Denmark, Chicago in August 2010. Prior to that, Jakob had a similar position as Trade Commissioner in Auckland, New Zealand. Jakob is well known and con-nected within the Danish Ministry of Foreign Affairs and has been representing Denmark in the capacity of Trade Commissioner since August 1996 in Bratislava, Slovakia and Bangalore, India; followed by New Zealand, and now the US.

Energy & Environment SectorsAs Team Leader for the Energy and Environment Team, Jakob coordinates the efforts of team members within all the subsectors covered.

Areas of CompetenceWith over 15 years of management consulting experi-ence within the Ministry of Foreign Affairs, Jakob’s area of expertise is extensive. Having facilitated export coun-seling in four different geographical markets, he has a deep understanding of the client’s needs for market specific solutions. Jakob’s emphasis is on establishing deep and long-term relationships with his clients and he believes in a hands-on approach. He does not leave any-thing to chance and skillfully guides his clients through their US business dealings.

Jakob has assisted companies in all types of tasks, from facilitating meetings with top management decision makers to arranging and participating in VIP trips; co-ordinating ministry visits and briefings; managing deep

E&E team leaderConsul General and Trade CommissionerConsulate General of Denmark, Chicago, IL

research-based assignments, strategic guidance coun-seling and business plans. Jakob has been the primus motor in building local manufacturing plants, and selling environmental equipment to a very young Oceanic mar-ket. One of his present focuses is securing a local supply chain from Danish sub-suppliers to the US wind energy market.

Aside from dealing directly with clients and monitor-ing their entry into the US marketplace, Jakob has the overall responsibility for the US Energy and Environment Team as well as the day-to-day handling of the responsi-bilities of a Consul General and Trade Commissioner to the Consulate General of Denmark in Chicago.

Ph. main: +1 312-787-8780 Ph. dir.: + 312-261-6000 jakoan@um.dk

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Marianne MeyerSenior Commercial AdvisorConsulate General of Denmark, Chicago, IL

Marianne Meyer took the position of Senior Commercial Advisor at the Consulate General of Denmark, Chicago in July 2001. Prior to that, Marianne worked as Com-mercial Assistant at the Danish Trade Office in Houston, Texas, where she was recruited from a five-year stint with the Greater Houston Partnership’s International Di-vision—Houston’s preeminent Chamber of Commerce. Marianne has extensive experience working with both Danish and American companies and has been instru-mental in introducing a variety of products to the US market, where they have been tested and given testimo-nials by professionals. She has given advice on packag-ing and promotional materials, done partner searches, arranged trade missions and bilateral discussions on technology transfer, enlisted speakers, and arranged meetings at government and CEO level.

Energy & Environment SectorsAs a member of the E&E team, Marianne’s main focus sectors are

Combined Heat & Power

Waste

Wind Industry

Areas of CompetenceIn her work with the E&E sectors, Marianne has es-tablished connections with relevant industry asso-ciations in both Denmark and the US and has been instrumental in facilitating Memorandums of Co-operation between same. She has planned and executed field investigation trips to various US states with Danish delegations, incorporating industry, gov-ernment, and higher learning institutions. She has done feasibility studies, leading to optimal business situations based on client need, followed by the selection of the ide-al premises for Danish companies starting up US-based production facilities, while also identifying subsuppliers and subcontractors within various fields of expertise. Marianne has done market reports, competitor analy-ses, distribution and partner searches, and identified distribution and warehousing solutions. Reviewing of English-language company brochures and presentation material is also part of her portfolio as well as introduc-ing Danish competences to top decision makers and fol-lowing up on meetings and presentations.

Ph. main: +1 312-787-8780 Ph. dir.: +1 312-261-6002 marmey@um.dk

Marianne Meyer Ali Mushtaq

Ali Mushtaq joined the Consulate General of Denmark in Chicago in 2012 as the Director of North American Wind Energy Advisory Services. His main focus is to facilitate the “clustering” of Danish wind energy enterprises in order to provide broader system solutions to their end customers and further to drive the entry, growth, and establishment of Danish wind energy enterprises in North America. Ali has a passion to address challenges faced in the renewable energy space through working in the cross-functional interfaces between business de-velopment, strategy, sales, and government relations to drive the internationalization and growth of enterprises. Prior to joining the Consulate, Ali held various leading positions in the top five wind turbine manufacturers as the Assistant Vice President for Strategy & Business Development at Suzlon Energy and European Manager for Sales and Business Development at Repower Sys-tems SE. Ali holds a Masters in Business Administration from Copenhagen Business School and Fisher School of Business (Ohio State University).

Energy & Environment SectorsAs a member of the E&E Team, Ali will cover all sectors related to the wind energy industry in North America in both onshore and offshore wind energy.

Director, North American Wind Energy AdvisoryConsulate General of Denmark, Chicago, IL

Areas of CompetenceAli has extensive experience in international business development and consulting within sustainability and re-newable wind energy and technology companies. He has international exposure and a track record from working on assignments in Europe, North America, South Asia, Africa and the Middle East. Ali’s eminent deal-making abilities include the forming of strategic partnerships, sales negotiations, and internal organizational projects. He demonstrates cultural understanding garnered from his international assignments and has created an ex-cellent network within the renewable and wind energy industry.

Ph. main: +1 312-787-8780 Ph. dir.: +1 312-852-2224 alibut@um.dk

Senior Commercial AdvisorConsulate General of Denmark, Chicago, IL

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Charlotte NytoftSenior Commercial AdvisorRoyal Danish Embassy, Washington D.C.

Charlotte Nytoft has been with the Ministry of For-eign Affairs since November 2007. Charlotte has more than 20 years of international trade experience from various industries , including 6 years with the procure-ment division at one of the world’s largest retail busi-nesses. Charlotte is a Senior Commercial Advisor at the Trade Council North America’s Energy and Environment team and holds associate degrees in Internationaliza-tion and Management.

Energy & Environment SectorsAs a member of the E&E Team, Charlotte’s main focus sector is Water & Waste Water.

Areas of CompetenceCharlotte’s ability to build trusted relations and net-works has enabled her to provide added value to a broad variety of Danish companies looking to gain more knowledge about the US market or wanting to establish their business in the US. Especially within the water and wastewater sector, Charlotte has established a network within leading, nationwide industry associations, and lo-cal authorities covering sustainability and economic de-velopment. Besides her work related to establishing US subsidiaries for Danish clients, Charlotte has developed market studies and concept tests. She has identified partners and established contact to key decision mak-ers in the US to introduce and establish connections to the Danish clients.

Ph. main: +1 202-234-4300 Ph. dir: +202-797-5327 Cell: +1 202-322-8749 chanyt@um.dk

Charlotte NytoftSenior Commercial AdvisorRoyal Danish Embassy, Washington D.C.

Alex PortillaCleantech Advisor and Project ManagerInnovation Center Denmark, Silicon Valley, CA

Alex Portilla joined Innovation Center Denmark (ICDK), Silicon Valley in late 2008 as the Cleantech Advisor and Project Manager where his main focus is helping Danish technology companies take advantage of the unique innovation ecosystem in Silicon Valley by inter-facing with world-leading research environments, cut-ting edge technology companies, and venture capital investors. Alex has a passion for entrepreneurship and innovation and is dedicated to using business to solve societal challenges such as climate change and energy independence.

Prior to ICDK, Alex founded Interrupcion Fair Trade, a social enterprise that commercializes environmentally sustainable and socially responsible food products from South America. Alex was the Commercial Director and grew the company into a highly successful enterprise with a recognized national brand.

Alex has a Bachelor of Science in International Business and Organizational Behaviour from New York Universi-ty’s Stern School of Business.

Energy & Environment SectorsAs a member of the E&E team, Alex focuses on the fol-lowing sub-sectors:

Smart Grid

Energy Storage

Solar

Advanced Water Technology

Green Building

Areas of CompetenceAlex’s work spans from advising emerging technology companies on how best to raise capital and enter the US market to assisting large Danish multinationals with corporate innovation, technology scouting and external partnerships. During his time at ICDK, he has developed expertise in smart grid, energy storage, solar and ad-vanced water technologies among other sectors within cleantech, and has built an extensive network in Silicon Valley and the rest of California more broadly.

Ph. main: +1 650-543-3180 Ph. dir.: +1 650-543-3183 alp@innovationcenterdenmark.com

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Patrick Stanton

Patrick Stanton serves as the Director of Commercial Cleantech at the Innovation Center Denmark (ICDK)-Sil-icon Valley. In this role, Patrick covers a broad mandate to assist those Danish companies with commercially ready energy and environment technologies with their US market strategy and export promotion. In addition, Patrick serves as the Trade Council’s primary point of contact for energy and environment export promotion in the Western United States

Prior to ICDK, Patrick led regional market and business development efforts for energy efficiency and smart grid software provider, Opower, from both their Washington, DC and Silicon Valley offices. Patrick also cofounded the Cleantech Open, based in Silicon Valley, the world’s larg-est clean technology business competition and start-up accelerator. Prior to entering the cleantech space, Pat-rick ran business development for an automotive soft-ware company where he was part of an executive team that grew revenue from $3 million (17 million DKK) to $80 million (453 million DKK) in six years. Patrick be-gan his career as a consultant with Andersen Consult-ing (later rebranded Accenture). Patrick holds a BA in Geography from the University of Colorado and an MBA in finance and economics from Columbia University in New York.

Director of Commercial CleantechInnovation Center Denmark, Silicon Valley, CA

Energy & Environment SectorsAs a member of the E&E Team, Patrick covers all the team’s subsectors in the western US, with a special fo-cus on: Electric Vehicles, Green Building, Smart Grid, Solar, Waste, and Bio Energy.

Areas of CompetencePatrick came to ICDK with over 15 years experience commercializing environmental, automotive, and soft-ware technologies of many sorts. A prolific deal-maker, Patrick has led sales and business development efforts for companies ranging from nascent start-ups to large-scale enterprises. He is skilled in all aspects of market development, fund raising, product and service integra-tion, and strategic partner management with innovative companies. His direct experience selling to electric and gas utilities at Opower gives Patrick great insight into the challenges facing clean technology companies sell-ing into regulated markets and the opportunities avail-able to those who can master them. Additionally, Patrick brings to ICDK and its clients an impressive network of energy and environment stakeholder contacts across a variety of disciplines. For example, as cofounder of the Cleantech Open, Patrick’s efforts helped develop a sta-ble of cleantech companies, sponsors, and other stake-holders that have invested $300 million (1.7 billion DKK) in institutional and corporate partner funds and created over 2,500 clean technology jobs around the world.

Ph. main: +1 650 543 3180 Ph. dir.: +1 650 543 3185 pks@innovationcenterdenmark.com

23Patrick StantonDirector of Commercial CleantechInnovation Center Denmark, Silicon Valley, CA

Mary Paul Smith JespersenSenior Commercial AdvisorEmbassy of Denmark, Washington D.C.

Mary Paul Smith Jespersen joined the Embassy in Feb-ruary 2008 and has focused on the renewable energy sector in which she has a background dating back to the 1970s. Mary Paul received a Master’s degree from the London School of Economics and Political Science, focusing on what is now the European Union, and en-tered the United States Foreign Service, serving at the U.S. Embassy in Copenhagen. After leaving the Foreign Service, she made her home in Denmark and worked as an export consultant before becoming financial director and, later, managing director of a software consulting firm providing workforce management and human re-source solutions to European clients. Returning to the United States in 2006, Mary Paul was an adjunct profes-sor of government at Houston Community College and Montgomery College (now Lone Star College) in Conroe, Texas. Mary Paul has long been active in American poli-tics; she has worked in three presidential elections and one US Senate race in Texas, as well as being campaign coordinator in a Mayor’s race in South Texas. She has appeared on Danish television and radio and spoken at schools in Denmark on the American political process and elections. Mary Paul also served as leader of one of the major American party organizations in Scandinavia and was coordinator in Denmark for one of the Ameri-can presidential candidates in 2004. She also is respon-sible for facilitating engagement with the World Bank and other international financial institutions.

Energy & Environment SectorGlobal Public Affairs & Government Relations

Areas of CompetencePart of Mary Paul’s duties at the Embassy is monitoring policy impacting the renewable/ alternative energy sec-tor and engaging with decision makers relevant to the debate. With energy and climate policies being closely linked, Mary Paul has been monitoring the climate/ low carbon policy debate in Congress as well. She was re-cently involved in arranging an energy tour to Denmark with participants from various US businesses illustrat-ing the Danish Example – that is, combining dynamic economic growth with static energy consumption and carbon reductions.

Business management experts have long recognized that managing or engaging in the regulatory/legislative process is an integral part of a business strategy. In oth-er words, “government relations” is a tool in controlling the ground rules impacting business. Mary Paul assists Danish companies in this important area.

Ph. main: +1 202-234-4300 Ph. dir.: +1 202-797-5373 marjes@um.dk

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Per Lyse Rasmussen

Per Lyse Rasmussen took the position of Assistant De-fense Attaché at the Royal Danish Embassy in Washing-ton D.C. in July 2003. He added the position of Defense Industrial Cooperation Attaché in 2007. Prior to that Per was with the Danish Ministry of Defense in Denmark, where he worked with procurement and logistics at the Deputy Head of Office. Per has extensive experience working with both Danish and American defense com-panies and has been instrumental in introducing Dan-ish companies to the US Defense and the US defense industry, where he has created an impressive network, working at all levels.

Energy & Environment Sectors US Defense

The MilitaryAs a member of the E&E team, Per focuses broadly on any energy sector that has a bearing on the US Defense and/or the US defense industry.

Assistant Defense, Military, Naval and Air Attaché /Defense Industrial Cooperation AttachéEmbassy of Denmark, Washington D.C.

Areas of CompetenceIn his work with energy and environment sectors, Per has established connections with relevant entities with-in the US Defense and the US defense industry. He has been instrumental in providing access for Danish com-panies to the Department of Defense, the armed ser-vices, and the US defense industry. He has executed a number of visits by Danish companies to relevant entities within the US, as well at taking a US defense delegation to Denmark to learn about Danish energy competencies. Per has done substantial work identifying potential mar-ket opportunities for Danish companies providing energy efficiency as well as alternative energy. He has proven his ability to reach top decision makers within the US Defense and the defense industry in order to introduce Danish energy competences and services.

Ph. main: +1 202 234 4300 Ph. dir.: +1 202 797 5336 pelyra@um.dk

Per Lyse RasmussenAssistant Defense, Military, Naval and Air Attaché /Defense Industrial Cooperation AttachéEmbassy of Denmark, Washington D.C.

Sustainable economic growth and security of energy and water supply are among the greatest global challenges today. As the first country in the world, Denmark has decided to lead the transition and become a green growth economy entirely indepen-dent of fossil fuels by 2050.

Sharing solutions for green growthThis ambitious goal rests on solid rock. Completely dependent on imported oil for decades, Denmark was severely affected by the oil crises of the 1970s. It was de-cided to take a new path to meet growing energy needs and, at the same time, to cater for environmental con-cerns. As a result, green issues such as energy efficien-cy, renewables, waste and resource management, clean air and water and sustainable cities have become deeply embedded in the mindsets of the Danes. And time has shown that economic and environmental policies can in-deed go hand in hand. Since 1980, Denmark has grown to become a global leader in the development of new sustainable technologies and solutions. During the same period, the Danish economy has grown by almost 80 percent without increasing gross energy consump-tion. Denmark is proud to be able to share its solutions and inspire nations, companies and citizens all over the world to invest in green growth.

Fossil free by 2050Denmark’s decision to become independent of fossil fu-els by 2050 is backed by an ambitious policy framework as well as a multiple-solutions approach. The ambitious goal will be reached by increasing energy efficiency and resource optimisation; by expanding the share of renew-

able energy from sources such as wind and biomass; and by driving the development of an intelligent energy system capable of managing the fluctuations of renew-able energy.

No single technology can ever do the trick all by itself—no matter how innovative and effective it is. Danish companies know that. Instead, they successfully com-plement each other. As a result, Denmark has become a global leader in producing integrated end-to-end solu-tions to match the growing needs internationally.

Join the Future. Think Denmark.