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ENGAGE • ENTERTAIN • EDUCATE

PRESS KIT

1.800.531.0760 • [email protected] • www.jumpwithjill.comJump with Jill is a production of Note to Health

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TESTIMONIALS“The kids at our school truly loved your show. It’s the first I’ve seen the kids participate in an assembly and then continually use what they have learned. I saw so many first and second graders reading food labels at snack and lunch. What you do does make a huge difference and you have a wonderful way of capturing the attention of children so they can learn from your message.” KIM DOUSE

Teacher, Barre City Elementary Barre, VT

“I think Jill did the rap better than Elvis.” NIKO LINARDOS Age 6 Queens, NY

“In one word: FABULOUS! It’s like nutrition ‘magic.’ I saw the kids having fun—and the parents truly being appreciative.” JACKIE NEWGENT, RD Culinary Nutritionist Author, The Big Green Cookbook

“Jill really knows how to connect with kids.” ELLIE KRIEGER, MS, RD Host, The Food Network’s “Healthy

Appetite with Ellie Krieger” and Author, “The Food You Crave” and “So Easy”

“Your presentations were awesome. The teachers loved your show and were wondering how we were lucky enough to hear about you. The students were talking about the information you taught them all week and we heard them singing your songs in the hallway!” MEGAN COMSTOCK Teacher, Kodak Park School

Rochester, NY

“If you were my babysitter I would make my mom work late! We would also have fun if you were my sister.” EMILY Age 10 Elmira, NY

“The children were engaged in all the activities and talked about the show the remainder of the day!” SUE ROSEN Director,

Hilltop Children’s Center Middletown, NY

“Jill Jayne is a rock-and-roll advocate for healthy living, healthy eating and high self-esteem. Your kids need to hear this music.” JOSH SELIG Founder & President, Little Airplane Productions

“Jill did a fantastic job not only as a celebrity, but as a professional educator. I wish I could hire her as a teacher. She really knows how to connect with teachers, students and parents.” TIM FRAZIER Principal, Southampton

Intermediate School Southampton, NY

“I walked down the halls today and every child told me how awesome you are! Teachers told me it brought tears to their eyes observing the excitement in our students. “ HILARY NICHOLS PE Teacher, Chetek School District

Chetek, Wisconsin

“Thanks for putting a new face on childhood nutrition!” CRAIG OLSON, MS, RD Parent and Registered Dietitian

San Antonio, TX


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LIVE SHOW

ELEMENTARY ASSEMBLYJump with Jill is a professional live show that travels the country transforming nutrition education into a rock & roll nutrition concert. The school assembly takes childhood obesity by storm, serving as a kid-appropriate approach for kicking off wellness committee initiatives, reinforcing classroom learning, and supporting a healthier cafeteria menu. The show is both educationally sound and completely rock & roll. Armed with catchy songs, upbeat dance moves, and a hip wardrobe, Jump with Jill uses the same tools normally used to sell junk food and keep kids sedentary to get kids engaged, moving, and learning about healthy habits. The live Jump with Jill show has been performed live 1,000 times for 250,000 kids all over the United States and Europe.

Created by Registered Dietitian and musician Jill Jayne, the show, music, and curriculum are all built on singable messages that make healthy habits memorable: • Respect your Body by Exercising and Eating Healthy • Get Goin’ with Breakfast • Enjoy Nature’s Candy, Fruit! • Eat Superpower Vegetables for Healthy Skin, Hair, Muscles, Eyes, and Bones • Exercise Daily to Make the Beat of Your Body (Woot! Woot!) • Drink Water! • Reduce, Reuse, Recycle • Put on your Special Glasses to See Through Cartoon Gimmicks • Get Your Calcium for Strong Bones

Jump with Jill is designed for a K-6 audience. The experience can be adapted for a preschool, middle school, or professional audience. Contact us for more information.

Live show run time: 1 hour


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TEACHING TOOLSMake the one-hour rock & roll nutrition assembly last the entire school year with the new Jump with Jill Nutrition Rock Invasion (NRI) curriculum. This comprehensive program increases students’ exposure to the show’s songs and messages across mediums and subjects. It complements the standard school day instruction and structure with nutrition education reinforcement items.

The Nutrition Rock Invasion includes the tools to stage a healthy habits marketing campaign to shape a school’s health culture, including morning announcements and posters. With classroom activities and instructional videos, NRI gives students tools to improve food and exercise behaviors. Classroom activity books and teacher guides offer cross-curricular activities that teach math, science, reading, and phonics through nutrition lessons. A calisthenics video series provides guided dances that will get kids moving between subjects. The guided taste testing video series Rock Your Taste Buds® exposes kids to the sights, sounds, and language of healthy eating to raise their food literacy and expand their palates. Just add food samples!

The Nutrition Rock Invasion is customizable, so contact us to make your nutrition education rock!

[music]

[live show]

[curriculum]

[classroom calisthenics video series]

[taste testing video series][poster campaign]


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MUSICThe songs performed in the Jump with Jill show are the hit tracks written, produced, and recorded by Registered Dietitian and musician, Jill Jayne, MS, RD. The songs transform mun-dane routines into singable anthems – for parents and kids alike. Repeat these healthy mes-sages in your school or home with one of these three exciting CDs:

GET ME GOIN’Get Me Goin’ was released in 2008 at the American Dietetic Association’s Food & Nutrition Conference & Expo (FNCE) where Jill performed for a group of nutrition professionals from around the world. As Jill’s first CD, the CD’s title captures Jill’s social movement toward a larger stage for nutrition education. Get Me Goin’ is also the title of a song about the impor-tance of eating breakfast that features percussion by spoons on bowls, pouring milk, shaking cereal and a frying pan stir. The 11 track CD comes in a recycled digipak that includes the lyrics on an 8-panel fold out poster.

GOIN’ ON A JOURNEY: SONGS FOR EVERY BODYGoin’ on a Journey: Songs for Every Body was released in 2010 as the follow-up to Get Me Goin’, this time for preschool-aged kids. It was considered for a 2012 Grammy nomination for Best Children’s Album. The Journey travels to healthy choruses about fueling your choo choo train with healthy foods, giving new foods a second try, doing jumping jacks like Jill, dancing “The Water Polka,” wearing sunscreen when you’re having fun in the sun, getting your bubbles on at bath time, brushing your teeth before bedtime, and dreaming about doing it all again tomorrow. The 16-track CD comes in a recycled digipak that includes the lyrics on a 10-panel fold out poster.

GREATEST HITS COLLECTION (DELUXE EDITION)The Jump with Jill Greatest Hits Deluxe Edition features the ten songs performed live in the Jump with Jill show, a compilation album of hits from Get Me Goin‘ (2008) and Goin’ on a Journey: Songs for Every Body (2010) packaged in a slim CD jacket. This version is not just for the superfan; it was designed to align perfectly with the Jump with Jill Nutrition Rock Invasion curriculum.

Follow-up exposure to the music improves the impact of the live show. So keep kids singing and dancing about healthy habits in the classroom and at home with a copy of the Jump with Jill show soundtrack. Although the music is available through iTunes and Amazon, we are able to offer the CD at a discount for bulk purchases. There is no minimum order and shipping is free.

Use the CD as the Healthiest, Most Rock & Roll Fundraiser EVER

Offer the CD at a Discounted Rate to Your Students and Faculty


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HEALTH PLATFORMJump with Jill serves as a production house for original music, videos, educational tools, and media campaigns. Jump with Jill’s partners include the USDA, the National Football League, the Dairy Council, the National Watermelon Promotional Board, Daisy Rock Guitars, the Girl Scouts of America, the School District of Philadelphia, and the White House. Their work has been featured on Nickelodeon, Sprout PBS, NPR, and The Washington Post.


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THE SCIENCE BEHIND OUR ARTOUR ISSUE: CHILDHOOD OBESITYThe science we’ve used to create our art has its foundation in the obesity epidemic raging through childhood. Nationwide, 33.6% of kids are overweight, and 17% are obese.

OUR ANGLE: WE ARE INUNDATED WITH MESSAGES FOR UNHEALTHY FOOD. Poised to fall like Rome, the morbidity and mortality of an obese America threatens our economic health and security by decreasing workplace productivity, burdening our healthcare system, and challenging eligibility for the military. But people know what it takes to be healthy. Even a child can tell you to eat your vegetables and exercise every day. The gap from knowledge to action (and making those actions into habits) competes with 8.5 hours each day we spend in front of a screen, frequently sedentary. From the TVs at the gym to the sleeve on your coffee cup to the stadium sponsorship of your local team, we see nearly 5,000 ads per day, with the majority of food ads targeted to kids promoting foods high in sugar, salt, and fat.

OUR APPROACH: USE THE SAME TACTICS NORMALLY USED TO SELL JUNK FOOD TO GET KIDS ENGAGED, MOVING, AND LEARNING ABOUT HEALTHY HABITS.With fewer resources, we must be as invasive and persuasive as the media that can transform an undesirable, useless, and unhealthy product into a desirable, hip, multi-million dollar brand. The reality is that people expect to be entertained, or they will change the channel. Welcome to the wild world of Jump with Jill.

WHY WE ROCKThe science behind our art is to craft a theory-based, behaviorally-focused message that engages, entertains, and educates. Our recipe for rock is:

(1) USING BEHAVIOR CHANGE THEORY AS THE FOUNDATIONJump with Jill is more than just kiddie rock -- the show is an anthem for effective behavioral science. Pulling from the Health Belief Model, the Theory of Planned Behavior, and the Social Cognitive Theory, we know an individual’s behavior choice is influenced by many factors including taste, attitude, social norms, knowledge, skills, and social pressure. Using the celebrity of Jill and the interactive music shapes attitudes, social norms, and skills.

(2) MODELING THE STRATEGIES OF MASS MEDIA To compete with the funding and reach of mass media, effective health education incorporates what is already working in the commercial realm: slogans, jingles, characters, excitement, and social norming. Nowhere is brand awareness more important than with healthy habits.

(3) ENGAGING OUR AUDIENCE. We each have a preference for the way we take in new information. Take the time to deliver your message to all learners so everyone under-stands, even if it means sacrificing the amount of content. We don’t just talk about exercising more, we teach the dance steps! By tapping into multiple modalities of learning -- visual, auditory, and kinesthetic -- many types of learners are included in the interactive experience, enhanc-ing memory of these important messages.

AS CERTIFIED TEACHER AS “JILL”

KRISTINA PSITOSTOURING CAST


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Research on Jump with Jill demonstrates kids are tuned in to the Rockstar Nutritionist. Not only does Jump with Jill get kids rockin’ and learnin’, the messages translate into measurable behavioral improvements. These changes include an increase in physical activity, drinking more water and drinking less soda. Even seven months after seeing the show, kids could still recall the messages, particularly about the importance of physical activity. Not bad when you consider how easily kids forget their homework, and that Jill’s one time intervention is competing with the well-funded, unhealthy competition kids see daily in advertisements.

STUDY DETAILSIn support of America on the Move, Fort Wayne Cardiology in Indiana conducted an independent evaluation of Jump with Jill in the fall of 2009. Researchers determined the show had a meaningful impact on 3rd, 4th and 5th graders’ behavior with regard to health and fitness. Seven weeks after watching Jump with Jill, 153 students completed a questionnaire examining their responses to the performance.

SPECIFIC FINDINGS

AFTER SEEING THE JUMP WITH JILL SHOW:

• 75% of all students reported trying to be more active.

• 81% of 4th graders and 74% of 3rd graders reported trying to drink more water.

• 58% of the 3rd graders reported trying to drink less soda.

• 80% of 3rd graders reported telling a parent about Jill’s health and nutrition messages.

• More than half of 3rd and 4th graders reported that a family member had changed their behavior due to Jill’s messages – drinking more water, drinking less soda and/or being more active.

SEVEN MONTHS AFTER JUMP WITH JILLOf particular significance is a follow-up study conducted seven months after students’ exposure to Jump with Jill. The message regarding the importance of physical activity remained especially strong and continued to be recalled at similar rates to the initial assessment at seven weeks.(1)

THE RESEARCH

(1) Follow-up results apply only to 3rd and 4th graders, as 5th graders were not available for the follow-up study because they moved to the Middle School.

Chubinski, S. (2009, 12). Report of baseline and 7 month data from children and adults about Jump with Jill Rockstar Nutritionist program. America on the Move board meeting, Fort Wayne, IN.


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THE STORY

THE EARLY YEARS Jill was born in Pittsburgh to an art teacher and construction worker, where she learned how to teach and how to work. In high school, Jill was captain of the cross-country team, lead of the musical and valedictorian. Jill attended Penn State where she graduated with degrees in nutrition and theater. She developed a reputation as the singing nutrition major by creating and performing original musicals and producing rock & roll versions of the Penn State fight songs that appeared on ESPN.

Just before graduation, Jill landed a job as the writer and host of a nationally-syndicated children’s nutrition program on PBS. Realizing that she could apply her interests in media to address the growing childhood obesity epidemic, Jill moved to the children’s entertainment capital of the world, New York City. While pursuing her Registered Dietitian (RD) credential and MS in Nutrition Education at Columbia University, Jill worked as a public school teacher and racked up stage credits as an off-Broadway actress, Radio Disney DJ, model and puppeteer.

DEVELOPMENT OF JUMP WITH JILLDrawing from her experience in entertainment and training in nutrition, Jill decided to create her own show that could use the same tools of effective mass media to teach kids about health. Jump with Jill debuted in 2006 in Central Park as a free street show, where Jill took tips in a pot.

During this time, Jill was also writing and performing with her rock band formed with her brother Mark, spending summers on The Vans Warped Tour and a season of The Next Great American Band from the producers of American Idol on FOX. Jill decided to combine the most successful elements of the rock band and the nutrition street show into the greatest nutrition rock show the world would ever see. The Jump with Jill CD was released in 2008 and by 2009, the Jump with Jill show completed its first national tour. CDs were selling, Jill was blogging, people were Friending and reporters wanted interviews.

TODAYJill is now a professional Rockstar Nutritionist, and that little idea–to use entertainment to address childhood obesity–is now a company, Note to Health. Jill keynotes regularly at conferences throughout the country about the science behind her work. Jill is an expert at creating and delivering interactive media about health for kids and families. She is the poster child for redefining how we teach kids about health, taking her rock & roll nutrition approach to other age groups, audiences and media formats.

Since Jump with Jill’s inception, the show has been performed for over a quarter million kids across the United States and Europe. With the show’s growing popularity, Jill personally casts and trains a Jill army to perform Jump with Jill around the country. Jill’s original music and video productions have led her to the White House to meet Michelle Obama and a 2011 Grammy nomination consideration for Best Children’s Album. With the recent release of the Nutrition Rock Invasion curriculum, Jump with Jill has grown from a one-hour rock & roll nutrition assembly into a year long rock & roll nutrition intervention.


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MEET THE TEAMJILL JAYNE, MS, RD, CREATORJill Jayne, MS, RD, is the country’s only Rockstar Nutritionist. She is the leading expert in creating and delivering interactive media about health to kids and families. Jill is the creator of the live rock & roll nutrition show Jump with Jill, the accompanying audio CD, and the Nutrition Rock Invasion teacher toolkit. With the show’s growing popularity, Jill personally casts and trains a Jill army to perform Jump with Jill around the country. Jill’s original music and video productions have led her to the White House to meet Michelle Obama and a 2011 Grammy nomination consideration for Best Children’s Album. Jump with Jill has been performed for over 250,000 kids across the United States and Europe and has been featured in national media outlets including NPR, Sprout PBS, The Washington Post, Nickelodeon’s Parents Connect, and industry trade publications. Jill’s knack for rock & roll nutrition is the result of her experience as a musician and credentials in nutrition. Jill spent years as a mainstream recording artist with her rock band including appearances on The Vans Warped Tour and the American Idol spin-off The Next Great American Band on FOX. In addition to being an accomplished musician, Jill is a Registered Dietitian with a master’s degree in nutrition education from Teachers College Columbia University and a bachelor’s in nutrition and theater from Penn State University. Before becoming a professional Rockstar Nutritionist, Jill was writer, producer and host of the nationally-syndicated, nationally-acclaimed children’s nutrition news program What’s in the News for PBS and a New York City public school teacher. Jill resides in Pittsburgh, PA.

MARK JAYNE EDM, COMMUNICATIONS MANAGERMark Jayne is Jill’s business partner, Communications Manager, guitar player, and brother. Mark handles booking of live Jump with Jill shows, media outreach, and composes & records nutrition rock music. Mark spent years with and without his sister playing in rock bands that have toured the country wide, including appearances on the Vans Warped Tour and The Next Great American Band on FOX, and has had his music played on ESPN. Mark holds his BS in corporate communications from Penn State University and his EdM in elementary education from Duquense University.

KRISTINA PSITOS, TOURING CASTKristina Psitos stars as “Jill” in the touring cast of the Jump with Jill show. A three year veteran, she has performed the show over 275 times for over 60,000 kids. Hailing from Philadelphia, Kristina holds her Bachelor’s of Science degree in Elementary and Special Education from Elizabethtown College, making her a certified teacher in the state of Pennsylvania for elementary ed, special ed, and middle level mathematics. Outside of the classroom, Kristina has been performing on stage since the age of 7 in community and regional theaters, a cappella groups, and Greek Folk dances. Kristina is thrilled to be a part of the Jill army, which has allowed her to continue to be a grown-up kid.

HAILEY MCDONELL, TOURING CASTHailey McDonell stars as “Jill” in the Midwest touring cast of the Jump with Jill show. Born and raised just outside of Detroit, Hailey is a certified teacher and a graduate of Western Michigan University with a Bachelor’s degree in Family and Consumer Sciences Teacher Education and a minor in mathematics. On the stage, Hailey has worked as a character actor at the Walt Disney World Resort, a princess performer for Once Upon a Princess, and in various rolls in community and regional theaters including Legally Blonde: The Musical. Hailey is ecstatic to be part of the Jump with Jill family where she can professionally combine her love of teaching with her passion for performing.


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MEET THE TEAM (CONT.)

JEFFREY BERRY, TOURING CAST Jeff is a Philadelphia-based performer and stagehand. Jeff received a BFA from The University of the Arts, where he majored in Acting with a focus on teaching Stage Dialects. His work in the Philadelphia theatre community is varied; he has worked as actor, stage manager, director, teacher, and playwright, among other jobs and titles. Because his name starts with a “J,” Jeff feels right at home with the Jump with Jill team.

DEVON WATSON, TOURING CAST Devon Watson co-stars in the Midwest cast of the Jump with Jill show as “DJ Devy Watt.” Devon is a Michigan native, with a passion for singing, beatboxing, drumming, teaching, and just plain having fun! Devon joined the Jump with Jill team after three years with an educational theater company where he toured the country and the world including Germany, Holland, Sweden, Japan, and Korea as a vocalist, percussionist, and DJ.Devon couldn’t be happier about using his unique talents to instill healthy habits in kids!

RONA INY LOTAN, MA, CURRICULUM CONSULTANTAs an Educational Media Professional, Rona combines her two passions, education and children’s media. With her experience in both teaching and in television production, Rona assisted Jill in the development of the recently released Jump with Jill curriculum and continues to offer her expertise on upcoming educational tools. Her past experience includes working as the Marketing and Outreach Manager for the Emmy-Award winning series, WordWorld on PBS KIDS. There she created exciting literacy-based activities and resources for use by kids, parents and teachers. She also worked for Chicago’s PBS station, WTTW in the Education Services Department where she helped organize educational events for kids, parents, caregivers and teachers as part of the PBS’s ‘Ready To Learn’ Initiative, which works to improve the school-readiness of children through their educational programming. In addition, Rona has worked for The Oprah Winfrey Show and Bill Kurtis Productions in Chicago. As a teacher, Rona taught early childhood, elementary and special education. Rona holds her bachelor’s degree in communications from Rutgers University and her master’s degree in Education from New York University.

LOREN ISRAEL, SONG DEVELOPMENT Loren Israel is a music producer in Hollywood, CA who specializes in developing independent artists. Loren worked with Jill and her band beginning in 2007 only to discover that her knack for kids music was far superior. Because of Loren, Jill wrote the best music of her life to date for the Jump with Jill album. As an A&R executive for Capitol and now an independent consultant, Loren has developed and signed bands like Less Than Jake, Jimmy Eat World, the Plain White T’s and Sugarcult.

MICHAEL ROSEN, MIXING AND MASTERING Michael Rosen is a powerhouse, industry standard for sound engineering. Michael mixed and mastered the Jump with Jill and the Jill & Jam CD. Because of Michael, Jill’s independent music is radio play quality. Michael has engineered and produced records with Rancid, Less Than Jake, AFI, Tesla, The Donnas, Santana, and Journey.

TOM DEJA, GRAPHIC DESIGN Tom Deja is head honcho at Bossman Graphics, and is responsible for the entire graphic presentation of the Note to Health portfolio, including logos, CD art design, press kits, and client presentations. Tom has worked with clients as varied as Nissan, The Weekly World News, Redbox, and The Second City, for whom he created a 50th Anniversary logo and assisted in updating their branding. He is also an award-winning illustrator, and had his poster designs featured in The Art of Modern Rock.

Connect with Us:

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TO BOOK JUMP WITH JILL:MARK JAYNE, COMMUNICATIONS MANAGER

1.800.531.0760 • FAX: [email protected]

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