engage your higher ed audience
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Engage your higher ed audience.TRANSCRIPT
Office of Communications
EngageDisagree, ask, comment, heckle: @mhameslinkedin.com/in/matthames
Office of Communications
We like the number 13 at Colgate
#alumniSubmitted13
Office of Communications
Our alumni like the number 13
#TheyReallyLike13
Office of Communications
#ItsKindaNuts
Office of Communications
Colgate Day
#DidIMentionNuts
Office of Communications
Colgate Day
#WeGetEngagement
Office of Communications
Colgate Day is a made up digital event.
#WhyDoPeopleCare?
Office of Communications
#PostAt1:13pm
We made it an event
Office of Communications
#WeTrendedOnTwitter
After that, we set our sites higher
Office of Communications
#Raidercansaythingswecan’t
Office of Communications
#OkayMaybe11:09am
We made the first goal by around 11:13am
Office of Communications
#PeopleCared
Office of Communications
#AllTheWayTrhoughTheDay
Office of Communications
#ittookusbysurprise2
Office of Communications
#theTwitterMountain
Office of Communications
#WorldlyEngagement
Office of Communications
#CanadaDisappoints
Office of Communications
#Addtoadifferentlist
Office of Communications
#SymmetricalFollowers
Office of Communications
#WhenFacebookWasAwesome
Office of Communications
#MountFacebook
Office of Communications
#Engagement=likers
Office of Communications
#TheGoodOldDays
Office of Communications
#Haditupat2pm
Office of Communications
#StillWatching
Office of Communications
#Longtailofviews
Office of Communications
#DreamHeadline
Office of Communications
#ColgateIsaToothpaste2
April Fool’s day
Office of Communications
#RaidersTeethAreGlued
Office of Communications
#LongTailofNotViews
Office of Communications
85K engaged
#WeCallOurCrestaCrest
Office of Communications
Okay, we get it. You engage. How?
#IsThisAHighlightReel?
#lookup
Colgate.edu
YouTube
Delicious Google+
Livestream
Flickr
#PlusTheNextShinyThing
Colgate.edu
YouTube
Delicious Google+
Livestream
Flickr
#itsnotalwaysthissmooth
Office of Communications
#Ilikedrawingmaroonthings
Office of Communications
Students
Mass e-mails
website
Virtual tour
Travel
Admissions funnel
Alumni engagement
Magazine
Episodic E-mails
Reunion, district events
Social media
Facebook group/yield
Welcome to city
Alumni site
Tour
Interview
Application
New
s
calendar
Print materials
Email outreach
#waitwedon’tdothat…
Office of Communications
#Iheartpuns
Some concrete ideas
Office of Communications
#OneSocialMediaPlatform
Office of Communications
#IHateTooManyWordsOnASlide
1. Driving people to one page
2. Photos
3. Advertising
4. Targeting
5. Reach.
Reasons
Office of Communications
Office of Communications
#GoogleUpsideDownText
Office of Communications
#Itookthispicture
Office of Communications
Engage internally
#JustAnotherBigHeadedNewYorker
Office of Communications
Have panels.#ThisisaMetaphor
Office of Communications
The Nudge.
#DigitalMediiaisAllaboutNudging
Office of Communications
Train your audience.
#RememberTheTriangle?
#AlumniNews
Office of Communications
#RSSFeedOfContent
Office of Communications
#Planis2000ThisYear
Office of Communications
Love your data. #DataNerds=InsightNerds
Office of Communications
#Lotsofhittingthings
Plan for a behavior.