engaged philanthropy final
TRANSCRIPT
Engaged Philanthropy
Ritu Sharma
CEO, Co-FounderSocial Media for Nonprofits
Thea Smith Nilsson
Civic Engagement Manager
Microsoft
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Introduction – Who are We?
• Ritu: Nonprofit professional, CEO and founder of Social Media for
Nonprofits
• Thea: Corporate professional, 6 years working in corporate
philanthropy
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History/Context
The Road to Engaged Philanthropy
Industrial Economy
Traditional Philanthropy
Purpose Economy
Engaged Philanthropy
(Aaron Hurst)
Information Economy
In-kind Support
(Yochai Benkler)
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What is Engaged Philanthropy?
Engaged Philanthropy is a hybrid approach
to charity. It leverages Financial, Social and
Intellectual capital.
http://www.nesst.org/blog/2014/07/08/engaged-
Three pillars of engaged philanthropy
Financial
capital(long-term
support)
Intellectual
capital(mentoring,
coaching,
counselling)
Social
capital(networking)
Definition:
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Triple Bottom Line: People, Planet, Profit
Image from Brit Civic Learning Zone
$
Economic
Social Environment
Employee
Welfare
Charitable
Contributions
Growth
Cost of
Unemployment
$
Revenue
Resource
Consumption
Land Use
Waste
Management
$$$
Sustainable
Business
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Philanthropy: One Size Does Not Fit All
• Project-based / Pro-bono Skills-based
• Volunteerism
• Foundations
• Corporate CSR/Citizenship
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How to Select the Right Partner to
Ensure Shared Value
• Direct / Peer-to-Peer
• Partner Organizations
• Nasscom Foundation
• Full Circle Fund
• Guidestar India
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Setting it up for Success
Corporate Tips
• Know what you can give
• Be transparent about parameters and branding guidelines
• Be helpful
• Ask for feedback
• Keep in touch
Nonprofit Tips
• Stay true to your mission, don’t change with changing fads but adapt
• Invest in relationships
• Be flexible and seek to add value for corporate partner’s goals
• Be an equal partner, push back if appropriate, and bring diversity of thought
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SM4NP + Microsoft = Shared Value
• Our story:
• Vision
• Pitch
• Iteration
• Journey (lessons learned)
• What next?
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Potential Pitfalls
• Managing Competitor Relationships
• Following Fads and Not Staying True to Mission
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Case Study
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Companies Act: Navigating the 2% CSR Goal
Section 135 of the Companies Bill of 2012 includes guidelines for implementing a CSR policy in India.
Spending amounts
and activity areas
are determined by
the CSR Committee.
$
Net profit is
calculated before
tax and only
includes profits
generated in India.
$$
Reporting requirements are now
in effect. Companies must include
a CSR report in their annual report
materials.
REPORT
The CSR Committee is the core of
implementing and regulating each
company’s CSR policy. The more
transparent a company’s CSR policy
and activities can be, the better.
KEY COMPONENTS
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Questions
?
??
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Contact Us
Ritu [email protected]
@ritusharma1
Thea Smith [email protected]
@theanilsson
@ritusharma1 @theanilsson#WorldCSRDay
Resources / Citations
• http://www.thebusinessofgood.org/get-engaged/
• http://www.nesst.org/blog/2014/07/08/engaged-philanthropy-a-lot-more-than-just-grants/
• https://www.futureofphilanthropy.com/us_phil_tour_experiments_giving.asp
• http://www.socialventurepartners.org/network-office/news/engaged-philanthropy-catching-on-globally/
• http://purposeeconomy.com/
• http://srint.org/2010/11/01/integrated-partnership-cityyear-and-timberland/