Encouraging Employees to Engage with DigitalHere are just a few examples of how to engage employees when face-to-face isn’t

viable or possible.

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Engage, inform, involve.

In this digital age, it’s easy to get overwhelmed with all the options available to publish content for your internal stakeholders.

This brief infographic aims to highlight the most effective media and technologies, and ignite some inspiration.

Choosing your mediumSection 1.

Section 2.

Engaging & Connecting with Internal Stakeholders through Digital Media

Infographics

� Great for showing statistics & processes� Can be heavily branded� Easy to share through print and online� Can visualise complicated concepts

Newsletters

� Quick to create and send� Can be deployed over digital and print channels� Easy to share� Allows various updates and issues to be highlighted

Display Media

� Useful for health & safety notices/information� Can bring awareness to other comms� Engages those without work devices� Can show video content in working environments

SMS/Text Messaging

� Tracking of opens/link taps allows measurement� Involves employees who are out of office� Can link to further mobile optimised content� Alternative for those without company email

Print Collateral

� Can include information on how to view digital media� Easy to share around the workplace� QR codes can be scanned to be taken to content� Can include sign up information for email & SMS lists

Some other ideas...

� Notifications on intranet/current company web page � Through computer wallpapers/desktop notifications� Direct mail� Employee online forums

Email

� Can contain links to more digital content� Tracking of opens/clicks allows measurement� Can be read on any device� Fast to create and send

Micro-Sites/Web Content/Intranets/Apps

� Great for lots of content/multiple pages� Can include video, infographics and other media� Can be optimised for multiple devices� Engagement can be tracked and analysed

Animated Video

� Can be fun, creative and engaging� Huge range of visual options� Can bring brands to life� Easily re-dubbed or subtitled for international use

Live Action Video

� Seeing real employees is relatable to viewers� Good presenters are engaging� Great way to showcase progress in visual terms� Scripting allows controlled messaging