engaging and retaining lgbtq youth through social media
DESCRIPTION
Sergio Luna and Nico Storrow from the Vista Community Clinic provide a captivating overview on how to engage LGBTQ youth through social media. Includes LGBTQ appropriate language and culturally competent resources, how to build a thriving LGBTQ audience, and how to engage participants in a way that promotes interactivity. Presented at YTH Live 2014 session "Social Media for Sexual Health Outreach".TRANSCRIPT
Engaging and Retaining LGBTQ Youth
through Social Media
Sergio Luna and Nico Storrow
From the Vista Community Clinic
April 6-8, 2014 San Francisco, CA
Annual Conference on Youth + Tech + Health
• Social Determinants of Health o Community Networks (Layer 2) o Living Conditions and Health Care Access (Layer 3) o Socio-Economics and Environment (Layer 4)
• Strategic Posting Tools o Examples
Overview
Social Determinants of Health - Layers
Figure courtesy of the SYPP Center at Children’s Hospital of LA
Ameliorate Effects
• Layer 2 - Community Network o Building supportive online community o Connect online network with in person events o Share stories from blogs/articles to make students feel less
alone o Workshops with students that help build community and foster
affirming spaces
Creating an Affirming Space
AVOID: • Heterosexist assumptions or stereotypes • Calling someone out • Asking someone to speak on behalf of their community • Broad generalizations about individuals or communities, • Delegitimize someone’s experience • Personal questions about someone’s body
DO: • Use Inclusive Language • Respect preferences, ask when unsure • Validate individuals speaking from their experiences • Listen • Be comfortable with the terms • Appeal to a diverse LGBTQ audience • Create posts that are culturally appropriate, and recognize multiple ages, races, abilities etc
Local Resources and Events in Community
Connecting Social Media to Events
Involve Local Youth on Your Page
Ameliorate Effects
• Layer 3 -Living Conditions and Health Care Access o Refer youth to your clinic/CHAT line o Building off online safe space you’ve created to
direct youth to other LGBTQ sensitive resources
Ameliorate Effects
• Layer 4 – Socio-Economic and Environment o Know your rights o Up to date information on policies laws affecting
students, bullying etc o Resources
Know Your Rights!
Figure courtesy of ACLU of California
Relevant Resources
Strategic Posting Tools
• Relevant & up to date • Culturally appropriate • Tailored to the experiences of your audience, ie- bullying, legal rights, health concerns, stigma, discrimination, entertainment • Funny/Inspiring/Engaging • Collaborate with other organizations • Campaigns
Pop Culture
Up to Date Information
Humor
Inspire
Sharing From Other Organizations
Relatable Campaigns
Contact Us:
Sergio Luna
Email: [email protected]
Phone: 760-631-5000 x7188
Program Page: www.facebook.com/ncsdconnect
Nico Storrow
Email: [email protected]
Phone: 760-631-5000 x7163
Program Page: www.facebook.com/CHATncsd