engaging community to scale community
DESCRIPTION
Neeraj Gupta, Appcelerator's SVP of Product and Engineering, presented Engaging Community to Scale Community at Binpress' inaugural Marketing to Developers event. http://www.meetup.com/Marketing-to-Developers-Meetup/TRANSCRIPT
Engaging Community to Scale Community NEERAJ GUPTASVP of Product & Engineering, Appcelerator
About Appcelerator
Mobile apps are fast replacing web applications as the way we buy, share, search, learn and collaborate.
Appcelerator helps companies solve for this new reality with a mobile engagement platform to drive great mobile app experiences, quickly and at scale.
The Titanium CommunityA FORCE FOR GOOD
NUMBER OF PUBLIC MOBILE APPS
75,000
NUMBER OF UNIQUE MOBILE DEVICES
262,000,000
NUMBER OF REGISTERED TITANIUM DEVELOPERS
643,000 in 185 countries
COMMUNITY LED EVENTS
50+ Local MeetupsHundreds of Community ContributionsVibrant Titan Top Contributor Program
How We Got There
Served community with a compelling productCreated hub to showcase productEngaged and cultivated developers early onLowered the barrier for entryGenuine and transparent approach
Developer Marketing
Lean approach with a small developer marketing and evangelist teamLeverage strong community and Titan group to help push the message to the marketBuilt self-service portal to enable developers to promote and evangelize the brand
Developer Marketing
This approach enables us to:Broader reach worldwide leveraging community members throughout the worldGreater sense of credibility with actual developers sharing your message as opposed to the company pushing the messageFosters a greater sense of community
Community Portal
Community Portal
Contribute code – hundreds of community contributionsShare your story – developer spotlights submitted to share their storyOrganize event – enablement material and reimbursement for your event Represent Appcelerator – speaking materials for technology at an event
Community Led Titanium Conferences
Around the world in US, Europe, Singapore, Japan, India and AustraliaOver 100 developers in each eventTechnical tracks about our platformLed by a group of community organizers
Community Led Meetups
50+ global meetupsGroups meeting informally monthlySharing expertise about our technology and onboarding new developersCompletely community-led
Hackathons
Worldwide hackathon involvementSponsored a series of hackathonsSeveral teams entering a Titanium solutionRecent hackathons – Yahoo!, Emirates, Challengepost
Thank YouNEERAJ [email protected]
