engaging customers in an online world keynote notes
TRANSCRIPT
Engaging customers in an online world
Karen Stocks, Google/Yahoo Australia
The future of online video
10.8 million aus people watch online video.
79% of all internet users
10 hours per person uploaded
Mobile penetration
33million streams 189 countries using Youtube symphony orchestra as example
2014 = 90% of video. Currently a third of all web traffic.
Think about the last video you watched. How did you find it
500 yearsz of video watched on facebook. 700 videos a minute on twitter.
Sharing is viral and has no frontier.
Entertainment is not the ontly reason for using youtube. Information is also an important factor.
Great content can come from anywhere.
Premium content: music, tvNiche content: youtube symphony, crochetuser content:
Life in a day: crowdsourced documentary
The cost of production is trending to zero.
Engaing with your audience
Google analytics.Simplifying the messageInteraction in different contextsLife is for sharing.
Youtube insides