engaging customers on mobile devices
DESCRIPTION
Engaging customers on mobile devices for maximum reach.TRANSCRIPT
Engaging Customers on Mobile
NextBee Media
The Rise of Mobile Devices
Over 225 million US residents use smart phones actively for networking and socializing
*( UN study)**(Adobe 2013 Mobile Con sumer Sur vey)
Mobile phone usage is estimated to overtake desktop internet usage by the end of 2014
6 billion out of world’s 7 billion people have access to mobile devices
Engage Customers through Mobile Devices
Steps involved
How to
Develop a Mobile Store
Allow users to browse
through your products and
services through your own mobile applications
Provide a layout of location of your physical
stores that customers can
visit
Accept cash online
through mobile to
facilitate easy payment for customers
Make it Simple & Quick
because
Develop a clean User Interface to get most things done in 4-5 clicks
Display only the most important information
Mobile users have less time at disposal than other customers
A lot of information in limited space makes it illegible and hard to access
In-Mobile Loyalty Program
Reward user check-ins with special deals and offers
Allow customers to record their purchase instantly- scanning QR codes or receipts- and earn loyalty points
Give choice of reward based on customer profile and preferences
Location-based Targeting
Use Geofencing, Location Based
services and GPS to deliver the right
message at the right time
Lure in customers with deals and offers,
when they are in proximity to your
store
Provide a personalized
shopping experience using in-store
location monitoring and tailored deals
More users access social media through mobile devices than through any other
medium
Make it easy for customers to share experiences, refer
friends, rate products while they shop
Instantly give useful rewards to shoppers
when they make references and reviews
Word of Mouth Referral
Personalized Experience
Use analytics with the information collected through the customer's device to give the perfect shopping experience
Push the perfect deal at the right time and the right place to the right person
Create & send tailor-made deals to the customer based on their past purchases and spending habits
We will sum it up for you -
Engaging Customers on
Mobile
Develop a Mobile Store
Make it Simple & Quick
In-mobile Loyalty Program
Location-based Targeting
Word of Mouth Referral
Personalized Experience
www.nextbee.com
THANK YOU!
NextBee Media