8:00 Registration and Breakfast Coffee, Juice and Pastries Provided Location: The Gateway outside of the Mitby Theater

Exclusive Sponsor:

Widen is a marketing technology company that powers the content that builds brands. Widen delivers software services that help capture, organize, share, and analyze marketing content. Learn more at www.Widen.com.

8:20 Welcome and Introductions Location: Mitby Theater

Kristin Uttech, Marketing Professor Madison College

8:30 The Future of Going Social Location: Mitby Theater

Suzanne Fanning, President WOMMA (Word of Mouth

Marketing Association)

The tools and techniques have changed, but according to a recent Neilson study, the consumer conversation holds more power than ever before. In this session we’ll explore the new research, new technology, new strategies to make your brand or product the most talked about in its category.

9:30 1st and 10: Creating a Winning Social Media Strategy Location: Mitby Theater

Garrison Cummings, Digital Manager Green Bay Packers Hearfirst-handhowthePackersdigitalteamworksonasocialmediastrategythroughout

the season. Garrison will focus on content, fans and metrics to drive a strategy that hits their internal goals and benchmarks.

10:15 Break

10:30 Break-outsessions

2015

MA

DIS

ON

CO

LLEG

E

DIGITALSUMMITMARKETING F e b r u a r y 2 0 , 2 0 1 5

ENGAGING CONSUMERS IN TODAY’S MARKETPLACE

# MCDMS

madisoncollege.edu/digitalsummit

Madison Col lege n Truax Campus n 1701 Wr ight Street n Madison, WI n Mitby Theater

Moderators:

J. Michol BanesPresident, AMA Madison ChapterMarketing ManagerBaker Tilly Virchow Krause, LLP

BREA

K-O

UT

SESS

ION

S

10:3

0 –

11:1

511

:30

– 12

:15

12:3

0 –

1:30

Social, SEO, and Email: How This Winning Trifecta Drives Revenue

Melissa Johnson Director of Strategic MarketingShoutlet, IncLocation: Mitby Theater

Location Technology: Bring Context to Brand Conversations

Kevin Keiser Director of Marketing SOLOMO TechnologyLocation: Student Lounge (1435A/B)

From Idea to App Store in Just 4 Weeks

Steve SchmidtManager, User Experience Centare

Location: Redsten Gymnasium

Using Social Media to Promote #wisconsincheese

Abby Despins Public Relations ManagerWisconsin Milk Marketing BoardLocation: StudioTheater-A2301

Networking Luncheon: Professionals and Wisconsin Technical College Students

Location: Student Lounge (1435A/B)Co-Sponsors:

How does social media affect your search rankings? What’s the best way to socially optimize yo u r e m a i l s? I f yo u’ re n ot sure of the answers, it’s time to learn how SEO and email are intr icately connected to your soc ia l s t rategy. D u r i ng th i s session, we’ll cover how social affects SEO, ways to social ly optimize your email marketing, why content marketing has to be a part of the mix, and the importance of breaking down silos internally.

What do you do when your client has nothing but a notion of their product and no idea how to get it into the marketplace? T h e t r a d i t i o n a l a p p r o a c h i s to s tudy the ma r ket, the competition, and the potential users-aprocessthatcantakequite some time and more than a few dollars. In this session you will learn how Centare applied the concepts of Eric Ries’ Lean Startuptohelpdevelopalow-cost, experimental product as well as a new brand to test within the App Store market in just 4 weeks.

Pre-registrationforlunchisrequiredat madisoncollege.edu/digitalsummit

Charge: $20

Don’t be the myspace in your next job inter-view:Adiscussionofinterviewredflagsandfuture trends in marketing positions

Nervous for your first round of interviews?Or maybe it’s been a while since your last job interview? Are you trying to determine what skills to highlight on your resume, but you’re afraid you’ll look more like myspace than Ello? Join this panel of area marketing professionals for an interactive discussion of trends in marketing positions and skill sets, redflagsthatkilloffyourchanceforaposi-tion, and things potential employers look for during an interview.

The Power of Mobile

Chris Staszak Digital Media Consultant AmplifiedDigital

Jon KramerDigital Business Developer AmplifiedDigital

Location: Redsten Gymnasium

Martha CarriganPresidentBig Shoes Network

Join Wisconsin Milk Marketing Board’s Public Relations Manager, Abby Despins, for an overview of the organization’s social media strategy. This session is packed with examples of how they a re us i ng i mages , rec i pes , v ideo and more to engage #WisconsinCheese lovers and bui ld thei r brands. Abby wi l l talk about managing a large onl ine presence, par tner ing with bloggers to develop and enhance online content and more.

MOBILE i s quick ly becoming the premier channel for digital marketing. Join us as we explore mobile trends in the marketplace and h igh l ight oppor tun it ies to increase sa les and dr ive loyalty. Learn how to effectively integrate mobile into your digital strategy and adapt marketing planstobemobile-friendly.

According to Gartner research, location-basedtechnologywillbe the most adopted marketing tool in 2015. As the next step in marketing evolution, extending brand conversations to mobile devices us ing beacons and other sensors brings context to consumer communications. Join Gartner Cool Vendor winner, SOLOMO, to discuss the type of location technology available today, some actionable industry examples and outline the future of personal brand conversations.

Caroline BohlerDigital Account DirectorKennedy Communications

Alison KavanaughTalent Acquisition SpecialistAmerican Family Insurance

MODERATOR AND PANELISTS On next page

STUDENT-ONLY SESSION

Exploring Careers in Marketing

This student only section wi l l provide insight into the many career pathways available for today’s market ing students. You’ll hear from leading industry experts on how they entered the marketing world and then pursued their career dreams to reach their current positions.

11:3

0 –

12:1

5STUDENT – ONLY SESSIONExploring Careers in MarketingModerator:

Holly Mercier Marketing Instructor Madison College

Panelists:

Jenny Sanders Principal Sortis Internet Marketing

Sarah Heck Communications Specialist Sun Prairie Area School District

Steven Bauer Director-SearchEngineMarketing Midwest Digital Marketing

Patricia Stempinski Sales Strategy and Business Planning Manager American Family Insurance

Madison College Marketing Advisory Board Member

Madison College does not discriminate on the basis of race, color, national origin, sex, disability or age in its programs or activities. Inquiries regarding the nondiscriminationpoliciesarehandledbytheAffirmativeActionOfficer, 1701 Wright Street, Madison, WI. 53704, phone 608.243.4449.

Madison College Marketing Advisory Board MemberMadison College Marketing Advisory Board Member

Madison College Marketing Advisory Board MemberMadison College Marketing Advisory Board Member

1. Sharpen your digital expertise to advance your brand’s digital presence 2. See the latest digital marketing trends for 2015 and beyond 3. Get a real-world look at latest digital tools 4. Hear strategy development from digital marketing leaders 5. Network with business professionals and future marketers

5 REASONS YOU SHOULD BE THERE:

T h i s s t ud e nt o n l y sect i o n w i l l provide insight into the many career pathways avai lable for today’s marketing students. You’ll hear from leading industry experts on how they entered the marketing world and then pursued their career dreams to reach their current positions.