the case for b2b social media: womma webinar

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Presented to Absolute Soware | May 29, 2009 © Aect Strategies The Case for B2B Social Media WOMMA WEBINAR Sandra Fathi President, Aect sfathi@aect.com aect.com techaect.com @sandrafathi Slideshare.net/sfathi © Aect December 6 2012

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Page 1: The Case for B2B Social Media: Womma Webinar

Presented to Absolute So!ware | May 29, 2009 © A"ect Strategies

The Case for B2B Social Media WOMMA WEBINAR

Sandra Fathi President, A"ect sfathi@a"ect.com a"ect.com techa"ect.com

@sandrafathi Slideshare.net/sfathi

© A"ect

December 6 2012

Page 2: The Case for B2B Social Media: Womma Webinar

Presented to Absolute So!ware | May 29, 2009 © A"ect Strategies

Page 3: The Case for B2B Social Media: Womma Webinar

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Page 4: The Case for B2B Social Media: Womma Webinar

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Page 6: The Case for B2B Social Media: Womma Webinar

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Page 7: The Case for B2B Social Media: Womma Webinar

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Page 8: The Case for B2B Social Media: Womma Webinar

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Page 9: The Case for B2B Social Media: Womma Webinar

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Page 10: The Case for B2B Social Media: Womma Webinar

PROPRIETARY & CONFIDENTIAL

Google Alerts

Page 11: The Case for B2B Social Media: Womma Webinar

PROPRIETARY & CONFIDENTIAL

HootSuite

Page 12: The Case for B2B Social Media: Womma Webinar

PROPRIETARY & CONFIDENTIAL

TweetDeck

Page 13: The Case for B2B Social Media: Womma Webinar

PROPRIETARY & CONFIDENTIAL

Radian6

Page 14: The Case for B2B Social Media: Womma Webinar

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Page 15: The Case for B2B Social Media: Womma Webinar

PROPRIETARY & CONFIDENTIAL

Twitter

Page 16: The Case for B2B Social Media: Womma Webinar

PROPRIETARY & CONFIDENTIAL

Twitter: Vocus

Page 17: The Case for B2B Social Media: Womma Webinar

PROPRIETARY & CONFIDENTIAL

Twitter: Listorious

Page 18: The Case for B2B Social Media: Womma Webinar

PROPRIETARY & CONFIDENTIAL

Twitter: Muck Rack

Page 19: The Case for B2B Social Media: Womma Webinar

PROPRIETARY & CONFIDENTIAL

Twitter: Lists

Page 20: The Case for B2B Social Media: Womma Webinar

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Page 21: The Case for B2B Social Media: Womma Webinar

PROPRIETARY & CONFIDENTIAL

Content Creation

1.  Keep it short & simple

2.  Provide stats/numbers

3.  Link to images or video if possible

4.  Include links for more info

Page 22: The Case for B2B Social Media: Womma Webinar

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Page 23: The Case for B2B Social Media: Womma Webinar

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Page 24: The Case for B2B Social Media: Womma Webinar

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Page 25: The Case for B2B Social Media: Womma Webinar

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Page 27: The Case for B2B Social Media: Womma Webinar

PROPRIETARY & CONFIDENTIAL 6/8/11

Contact Information & Resources:

On Slideshare – www.slideshare.net/sfathi

Sandra Fathi A!ect 989 Avenue of the Americas, 6th Floor New York, NY 10018

sfathi@a!ectst.com 212 398 9680

Twi"er: @sandrafathi Web: www.a!ect.com Blog: www.techa!ect.com