brighttalk b2b seo webinar 25 sept 2014

Getting found and staying found – SEO best practice in b2b

@bdbmarketing www.bdb.co.uk Sept 2014

http://www.bdb.co.uk/

What we’ll cover:



B2B SEO landscape



4

Source: Buyersphere 2013 Base one and B2Bmarketing



Why SEO?



Cost-effective



SEO objectives



Brand awareness



What is SEO?

There are over 300+ Google algorithm factors.Google is updated over 500 times per year.



Getting found - earned media



How to start an SEO campaign?

Establish your target audience…

…What are they searching for and why?



Decision example



Which search terms?



Long tail search example



On-Site SEO Basics



On-site SEO basics



On-Page Content



Outreach (Link Acquisition)



Study your traffic!

Use Analytics and Webmaster Tools for information and insight



When to use SEO?



Summary



ReferencesPardot 2013 the state of demand generation

• http://www.pardot.com/whitepapers/state-demand-generation-2013/

Buyersphere 2013 Base one and B2Bmarketing • http://www.baseone.co.uk/documents/BUYERSPHERE_2013.pdf

HubSpot 2012 State of inbound marketing • http://www.slideshare.net/HubSpot/the-2012-state-of-inbound-marketing

Moz 2014 Visual guide to keyword targeting on-page optimisation • http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-

optimization

Additional references/reading BDB SEO blogs

• http://www.bdb.co.uk/insights/b2b-blog/2014/april/17/3-ways-to-enhance-your-off-page-seo-strategy/

• http://www.bdb.co.uk/insights/b2b-blog/2014/february/19/what-makes-for-good-b2b-seo-1-content/


http://www.pardot.com/whitepapers/state-demand-generation-2013/

Bookmark upcoming webinars

https://www.brighttalk.com/community/demand-generation/channel/11681


brighttalk b2b seo webinar 25 sept 2014

Business