@SagittariusMktg

East Kent B2B 4th November 2015Josh Whiten Digital Marketing Director

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growth acceleration programs.

digital marketing that drives traffic and creates raving fans.

ecommerce websites and apps that convert more sales.

@SagittariusMktg@JoshWhiten

fixing technical seo issues.

@SagittariusMktg

• Common types of issues• How to find them• How to fix them

@JoshWhiten

why technical SEO?

@SagittariusMktg

• The Algorithm of 200 factors• Give website clean bill of health• Remove excuses for Google• Start to see improved rankings

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causes of seo issues.1. Content or websites changing2. Google changing its mind3. And…

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… web developers

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Google does not like:

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• Duplicate content• Broken content• Incomplete content

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chamber of horrors.

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no canonical redirect.• http://domain.com • http://www.domain.com

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duplicate domains.• www.domain.co.uk• www.domain.com

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dev site indexed.• stg.domain.com • dev.staging.com

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broken content.• 404 errors• soft 404’s• internal links

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dirty url’s.• domain.com?pageid=15+src=asc • domain.com/friendly-word

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poor optimisation.• missing page titles• common page titles• missing meta descriptions

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find and fix.

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• Block in robots.txt (and remove from Google)

• 301 Redirect• Improve content

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tools.

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• Google Search Console (GWT)• Copyscape• site:www.domain.com• SEMrush, Moz• Screaming Frog

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round up.

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Constant process of fine tuning:1. Investigate leads2. Check issues 3. Fix or improve4. Test your fix5. Repeat

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questions.