activerain b2b webinar - mar 20 2013
DESCRIPTION
Presentation on best practices for social engagement on ActiveRain. Video and audio here: http://www.youtube.com/watch?v=VzbcdGc1dGw&feature=youtu.beTRANSCRIPT
Engaging the ActiveRain community and creating new opportunities
Introduction
Lauren Bernstein
Mark Frederick
What to Expect
- Introduction to ActiveRain
- Best practices- Key steps to getting
started
What Is ActiveRain?
REACH:
Daily newsletter to our members
Ad space on our community pages
Webinars and special events
FACTS:
29% of all real estate agents use ActiveRain,
equal to Twitter
SEO power on par w/ Zillow, Trulia, and
Realtor.com
Most effective hyper-local, search-optimized blogging platform in the
real estate industryCOMMUNITY:
+320K subscribers
2M visitors per month
6M page views per month
BIO:
ActiveRain founded in 2006
The top real estate networking and
social media platform
Vibrant and engaged community
Who Is On ActiveRain?
Over 320,000 members 50,000 new blog posts per month Highly-engaged community of real
estate professionals
How We Stack – Domain Authority
How ActiveRain Extends
YouTube
Other
Digg
MySpace
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
90%
81%
59%
43%
8%
6%
5%
Community Social Media Usage by ActiveRain Members
How ActiveRain Can Grow Your Business
Success on
ActiveRain
Single-location
access to top agents and
brokers
Build credibility and trustby being
where the action
happens
Add a strong new
communication channel
Test ideas in a targeted
environment
Community Etiquette
Build relationships- Be polite, be right, be on time- Teach, don’t sell. Delight and
inform.- Search out opportunities to help
Advice and direction
Examples
Detailed instructions
Creative advice
Jump into ActiveRain and start writing!
Get started
- Don’t write about your product. Tell them your expertise.- Provide great ideas to grow their business.- Personalize the brand; put a face to the company.
Blogging is easy
- Search for discussions- Work the channels and categories (1-2 times a week)- Give your expertise to add value to the conversation- Join a group- Put your product on our review pages.
Find opportunities
- Sponsored post- Daily Drop- Display ads- Contest- Webinar.
Upgrade your efforts
Run of Site Advertising
Our daily newsletter is sent out to our 100,000 subscribers.
Daily Drop
- A month-long contest, managed by the ActiveRain Community team.
.
Contest
Webinar with full logistic and marketing support from the Community team.
Webinar
Questions