PowerPoint Presentation

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engaging with food retailers for promoting healthy dietsMr Fabio Massimo Pallottini President Italmercati Wholesale Markets Network

Wholesale and retail markets are a credible answer to many of the problems currently evident in food production and consumption today. If there is to be real forward progress in ensuring healthy, sustainable food - alongside regional, urban, economic and social development, it is a major (if not urgent) priority, that local and regional decision-makers understand, address and support the needs of these fresh food markets and their wholesale and retail traders. Fresh food markets offer consumers real quality/price competitiveness for products; they also are a positive contribution to food security, food safety and hygiene; they play an important role in public health, food access and social cohesion; offer substantial employment in cities; and play a significant role in environmental protection.

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The scenario:In the last 20 years traditional food retail has experienced increased marginal cuts in the sector; these cuts generally only benefit the largest retailers and discounters. However, in the last few years, thanks to new trends and parameters of freshness, traditional food retail has been a warrantee for the consumer, safeguarding local food production and ensuring a more beneficial and direct relationship with the consumer.The Fresh Market business model is ethical, fair, transparent and sustainable

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International activities World Union of Wholesale Markets (WUWM)

In Europe:110 wholesale markets21 EU countries+25,000 retail markets over 1 million people employedWholesale total turnover +40 billion Euro

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International activities WUWM Members in EUEducating public on good nutritionSupporting healthy eating programmesActions to increase fish, fruit, vegetable consumptionMARKETS YOUR HEALTHY CHOICE

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National activities in Italy

Many community activities local marketsCooking shows and demonstrationsFood tasting of seasonal fresh produceInformation activities with many schools Presence in National television programs

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National activities in Italy

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Conclusion

Fresh Food Markets: Healthy for the Economy and for Consumers!

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