engaging with young people
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Customer Insight WorkshopCustomer Insight WorkshopEngaging with Young PeopleEngaging with Young People1010THTH March 2011 March 2011
Patrick Goodison, Area Development Patrick Goodison, Area Development Officer, Knowsley Council. Officer, Knowsley Council.
David Ayre, Advisory Officer, Knowsley David Ayre, Advisory Officer, Knowsley CouncilCouncil
What we intend to cover:
The area and its issues. Introduction to our project. How we have used Customer Insight. Progress and key learning. Next steps.
SBV – What the future holds
New supermarket
LibraryNeighbourhood Centre/Youth Facility
Improved landscaping and outside public areas
Extended health centre
School/Children’s Centre/Health Facility
Gain a deeper understanding of young peoples
aspirations, values and behaviours.
Use the information gathered to inform services,
shape activities and stimulate behavioural change.
Develop an engagement and support programme.
Increase opportunities for young people to get
involved and have their say.
Improve relationships.
Develop a community mentor training programme.
Involve local community groups in the delivery of
activities for young people.
Prepare young people for the new facilities (opening
between Sept 11 – April 12)
Increase skills amongst young people and raise
aspirations.
Objectives for Youth ProjectObjectives for Youth Project
Main Project Areas Main Project Areas
STAGE 1
Ethnographic Research -
ESRO
STAGE 3
Engagement Programme
to be Developed
STAGE 2
Consultation with Young People
Customer Insight
“We must be relentlessly customer-focused. Many people want a single point of contact for a range of services. The public are not interested in whether their needs are met by Department X or Agency Y, they just want a good, joined-up service where X and Y talk to each other and share the information the public have provided. We should strive to meet this demand.”
Sir Gus O’Donnell, Cabinet Secretary
What tools have we used?
What difference will they make?
Questions?Questions?