social media strategies for engaging young people
TRANSCRIPT
04/12/2023
Our mission is to help millions of young people lead happier lives1
Social Media and young people
Nadine Finlay & Ben Hanckel, Inspire Foundation
Our mission is to help millions of young people lead happier lives2
Inspire reaches young people in need
“It was 1.30am; I was desperate and had nowhere to turn. I somewhat sarcastically went to Google and typed in ‘help’. The Reach Out site was the first result.”
Lucas
04/12/2023Our mission is to help millions of young people lead happier lives3
04/12/2023Our mission is to help millions of young people lead happier lives4
What does Inspire do?
Inspire uses technology and social media tools to reach young people when
they need support the most.
We go where they are…
We communicate how they communicate…
We use the technology and networks they use…
*
WHY & HOW
CONNECT with young people…COLLABORATE with young people…CREATE for and with young people…
New media:Internet
Mobile phones
Serious games
Virtual Worlds
Social Networks
Text Messages
Blogs
Forums
Pod and Vod Casts
RSS Feeds
04/12/2023Our mission is to help millions of young people lead happier lives5
04/12/2023Our mission is to help millions of young people lead happier lives6
A social media strategy at work
04/12/2023Our mission is to help millions of young people lead happier lives7
The FLAGSHIP program: ReachOut.com
Information
Support
Resources
Community
04/12/2023Our mission is to help millions of young people lead happier lives8
Provides information, support and resources to improve young people’s understanding of mental health issues, develop resilience and coping skills, and facilitate help-seeking
behaviour
04/12/2023Our mission is to help millions of young people lead happier lives9
Reach Out on facebook
Reach Out on Twitter
04/12/2023Our mission is to help millions of young people lead happier lives10
Reach Out on YouTube
04/12/2023Our mission is to help millions of young people lead happier lives11
Understand the needs of young people
Who there are
Where they spend their time
How they spend their time
What services you offer that they access
Which ones they don’t
04/12/2023Our mission is to help millions of young people lead happier lives12
Develop strategy: POST
• People. Who is your target audience? What tools are they using?
• Objectives. Are you starting an application to listen to your young people, or to talk with them? To support them, or to energize them to share personal stories with others? Or are you trying to collaborate with them?
• Strategy. What do you want to accomplish? Do you want to increase youth participation? Increase awareness in youth programs?
• Technology. This might be a podcast, wiki, social networking site, or a blog. Once you've defined your people/audiences, your objectives, and strategy, then you can choose the most appropriate technology.
04/12/2023Our mission is to help millions of young people lead happier lives13
Creating a Social Media map
• Objective• Target Audience• Integration• Cultural Change• Capacity• Tools and tactics• Measurements• Experiment
04/12/2023Our mission is to help millions of young people lead happier lives14
WHY New MEDIA?
04/12/2023Our mission is to help millions of young people lead happier lives15
• Almost every young person has access to at least one medium, and accesses the Internet somewhere, sometime.
• We can find whatever knowledge we need about young people
• We can reach young people by simply ENGAGING in the right conversations through the right media
• We need to COMMUNICATE with young people. Social media is the fasting growing communication tool
• New media saves TIME and MONEY for us
• We want our programs and services to be easily found.
• Young people use the Internet as a tool for health information
Nadine Finlay & Ben Hanckel
Inspire [email protected]@inspire.org.au
04/12/2023Our mission is to help millions of young people lead happier lives16