engaging youth voters beyond marriage equality

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1 Center for American Progress | Engaging Youth Voters Beyond Marriage Equality Eng aging Y outh Voters Beyond Marriage Equality By Hannah Hussey and Sarah Audelo September 8, 2014 Afer young people urned ou or he 2008 elecions a heir highes rae since 1992 1 and played an imporan role again in he 2012 elecions, 2 poliical observers ocused renewed atenion on heir habis and demographics as a poliical group. I is noe- worhy no only who voed in h ese elecions and how bu also how h e ways in which young people engaged wih conemporar y social and pol iical issues shifed. In addi- ion o voing and radiional campaign involvemen, young people are sparking new modes o online advocacy and communicaion and are changing he erms o poliical conversaionsacors ha uure campaigns will need o undersand in order o suc- cessully mobilize young voers. Te 2012 marriage-equaliy campaigns are a srong example o successul youh engag emen and illuminae valuable lessons or uure campaigns, boh wihin he marriage-equaliy movemen and beyond. Young voers showed up a he ballo box in large numbers o suppor marriage equaliy in our saeshe pro-marriag e-equaliy ballo iniiaives in Maine, Maryland, and Washingon, and he successul deea o an ani-marriage-equaliy amendmen in Minnesoa. Findings rom a poll commis- sioned by he Cener or American Progress provide insigh ino he reasons underly- ing youh poliical paricipaion and how progressiv e movemens can be responsive o youh pr iori ies mov ing or ward. Th e po ll Research conduced by Grassroos Soluions or he Cener or American Progress analyzed inormaion on core lessons rom he our successul sae marriage-equaliy campaigns in 2012. 3 I included an online poll conduced in all 2013 o 800 youh voers ages 18 o 30, who were screened o ensure hey had voed in avor o marriage or same-sex couples, as well as 200 youh voers who had expressed a procliviy or poliical advocacy hrough voluneering or a campaign or poliical issue or donaing money o a campaign wihin he pas wo years. Tese paricipans are reerred o here as aciv- is voers. Te poll included quesions on respondens’ levels o involvemen, reasons or becoming involv ed, ways o aking acion, and prioriy issue areas. 4

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http://www.thirdway.org/subjects/11/publications/377

http://www.thirdway.org/subjects/11/publications/377

http://content.thirdway.org/publications/248/Third_Way_Report_-_Moving_the_Middle_on_Marriage.pdf

http://content.thirdway.org/publications/248/Third_Way_Report_-_Moving_the_Middle_on_Marriage.pdf

http://content.thirdway.org/publications/248/Third_Way_Report_-_Moving_the_Middle_on_Marriage.pdf

http://www.highbeam.com/doc/1P3-3056380961.html

http://www.highbeam.com/doc/1P3-3056380961.html

http://www.people-press.org/2012/11/26/young-voters-supported-obama-less-but-may-have-mattered-more/

http://www.people-press.org/2012/11/26/young-voters-supported-obama-less-but-may-have-mattered-more/

http://www.people-press.org/2012/11/26/young-voters-supported-obama-less-but-may-have-mattered-more/

http://www.civicyouth.org/PopUps/FactSheets/FS_youth_Voting_2008_updated_6.22.pdf

http://www.civicyouth.org/PopUps/FactSheets/FS_youth_Voting_2008_updated_6.22.pdf

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