engagr - startup weekend pasadena 2014
TRANSCRIPT
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2014 PASADENA STARTUP WEEKEND
Alberto Tam Yong Joel Steres
Jose SotoRaj Acharya
Wei Liu
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You worry as a teacher and a parent..
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Overall Engineering0%5%
10%15%20%25%30%
% Increases in Jobs 2010 - 2020 Only 16% of high
school students are interested in STEM Career!!
Will students get employed graduation?
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Students aren’t interested in STEM due to perception of difficulty and unfamiliarity
- Most students lose interest in STEM in middle school
- Perception that it is difficult
- Unfamiliarity
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•Inspire students in STEM•Hands-on educational products•Easy to use •Fun•Affordable
Engagr’s Mission
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Sample Product For a Middle School Student
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Engagr
Robot!Emphasizes Learning
Affordable - $50
Simple to program and assemble
Inspirational / Fun
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Robots that emphasize learning
Affordability
Ease
of
Use
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Business Model• Variable Cost (Material and Labor): $15• Customer Acquisition: $10• Revenue per Unit: $50• Gross Profit Margin: 50%
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US Market Size
Toys and Games
Educational Toy
ENGAGR
•$23B
•$5B
•$25M
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STEM Education Industry is Growing and is Gaining Momentum
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Obama has dedicated $170 million for STEM innovation in 2015
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Go to Market
Schools
• Develop Partnership with schools
• Tie products with Next Generation Engineering Standards
Parents
• Market Niche products• Online Campaign • Seek media coverage
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Operational PlanQ2 Q3 Q4 Q1 Q2 Q3
2014 2015
Customer Validation
Raise Capital
Online Campaign
Product Development
MVP
Launch Product
Amazon Store
Source Suppliers
Partner with Schools
Develop Marketing Material
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Q&A
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References• http://hbswk.hbs.edu/archive/4035.html• http://www.huffingtonpost.com/blair-christie/how-to-increase-the-stem-_2_b_4965591.html
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