engl 1030 - project 5 - zach dulcie
DESCRIPTION
Multimodal project outlining the growth and danger of digital billboards for my English 1030 Class.TRANSCRIPT
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Digital Billboards: A Growing Distraction
Zach DulcieMr. Pearson
ENGL 1030 - 021
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When you think of Driving distractions,
what comes to mind?
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Texting?
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Alcohol?
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Eating?
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Actually, one of the most distracting things on the roadways seems entirely
harmless
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New studies show that digital billboards and
advertisements are taking driver distraction to a
whole new level.
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Bright lights,
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flashing pictures,
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and catchy slogans
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All are taking distracting billboards to a new level.
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A study done in 1976 by Johnston and Cole proved
that advertisements noticeably decreased
reaction time.
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Now, these advertisements are on
digital billboards technically designed to
catch and hold attention.
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As of April 2013, laws to regulate ownership of
billboards were suspended.
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As of April 2013, laws to regulate ownership of
billboards were suspended.Now, billboards can be as distracting as their owner
wishes.
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Another study shows that now that billboards are
turning digital, they keep a driver’s attention significantly longer.
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On average, attention is diverted for around two
seconds.
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On average, attention is diverted for around two
seconds.Studies show that a 3
second reaction time is needed to stop most wrecks.
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Also, these lights add to the blurring of a wet windshield at night.
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Now, on top of cars moving 60+ miles an
hour, drivers texting, and more complicated traffic,
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We’ve got distractions at every corner
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The best way to combat these distractions is
awareness.
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Knowing not to zone out or get caught up reading small print will help you
stay focused on the road.And keep up with presentations.
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Nobody likes a fender bender…
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