enhance your apps, add print by emily ketchen

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Enhance your apps add print Emily Ketchen

Vice Chair, Mopria Alliance

Vice President, HP WW Integrated Marketing, LaserJet & Enterprise Solutions

February 24, 2014

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2

Is print still relevant in a digital world?

International New York Times


Key Market & Customer Trends

Unprecedented growth in smartphone & tablets in use for business applications

Explosion in digital content

Complicated set of mobile print solutions in market today

driving need for PC-like (print) capabilities

driving need to print

driving need for simplicity


People want to print from their mobile device

• 50% of smartphone users to 75% tablet users want to print from their devices in the future

• Over 50% of smartphone users and over 35% of tablet users do not know how to print from their device

• Only slightly more than 25% of smart phone users and 50% of tablet users say they are able to print within their company

IDC: Mobile Device Users/Non-Users: Print, Scan, Document Management, March 2013


The brain prefers paper

Reading on paper still has its advantages

“People still prefer paper – especially when they need to concentrate for a long time.”

“screens impair comprehension precisely because they distort people’s sense of place in a text.”

“People consistently report that when they really want to focus on a text, they read it on paper.”

November 2013, ScientificAmerican.com

Why paper will still be part of the equation as processes turn digital


Which activities may include hardcopy documents?

• E-mail

• Scheduling and calendars

• Reviewing documents or content

• Editing documents or content

• Search and retrieval of content

• Capture images of documents

• Collaboration

• Capture of pictures

• Capture information on e-forms

• Capturing of digital signatures

• Print from mobile devices

• Approval of workflows

Top activities performed on mobile devices in general business

November 2013, InfoTrends Mobile Solutions & Services: Strategies Driving Market Adoption and Transformation


What do people want to print in business?


Historical barriers to mobile printing

In 2011, 50% of mobile device users said they don’t print because they don’t have a printer

that connects to their device. Additional reasons:

• Device doesn’t support printing

• I only view on a mobile device

• I don’t understand the process

• Takes too much time to print

• The process is too slow

• Pages are not formatted to print

Why Aren't Users Printing From their Mobile Device? – InfoTrends, 2011

Why did these barriers exist?

• Scattered technologies – too many choices – no standards

• Proprietary 1-to-1 solutions • High memory requirements for handset providers and app developers • IT security concerns and policies limiting personal mobile devices on the company network


The barriers are coming down

All major OSs have embedded print

Mopria Alliance enhancing the print experience

• Driving selected standards to connect and print to “all” printer brands

• Simple user experience

• Adding functionality from scanning to enterprise security


“If a window of opportunity appears, don’t pull down the shade.”

Tom Peters


Time is now for innovators to establish the future!

Add print

• To use printers as on-ramps and off-ramps for content

• To further digitize business processes for greater productivity

• To differentiate your applications

www.mopria.org


Thank you

enhance your apps, add print by emily ketchen

Technology