Solutions for High Performing Organizations

ENHANCED CREDIT UNION MEMBER DISCOUNT FROM GM OVERVIEW

Solutions for High Performing Organizations

Contents

• Program Overview

• Enrollment Process

• Frequently Asked Questions

Solutions for High Performing Organizations

ENHANCED GM PROGRAM

Program Overview

Solutions for High Performing Organizations

Enhanced Program

Premium Program Will Drive Increased Loan Volume!The Invest in America Credit Union Member Discount from GM has been enhanced to drive more loans to your credit union. By enrolling at the Premium Level, credit unions can maximize loans while offering this valuable discount and benefit of membership to their members.

Premium benefits have been enhanced in many ways: • Free custom marketing materials are available to help your credit union

optimize program results and increase auto loans • Subvented-rate loans are not compatible with the Credit Union Member

Discount from GM, driving loans back to the credit union.

Solutions for High Performing Organizations

Participation Level Comparison Program Offer

Benefits Premium Standard

Preferred Pricing X X Not compatible with GM subvented rate financing X X

Custom inserts/take ones X General inserts/take ones X X General lobby posters X X Custom web banners XGeneral web banners X X

Solutions for High Performing Organizations

Participation Level ComparisonProgram Offer (con’t)

Benefits Premium Standard

Email services from CUSG X XE-statement creative X X Newsletter articles and email messages copy X X Email templates X X Website and social media content X XWeekly emails of in-market members X XLoan links on GM microsite X X Access to GM special offers X Occasional GM email marketing services X

Solutions for High Performing Organizations

Custom Statement InsertPremium Enrollment Level Benefit

Variable Fields• Credit union name• Credit union URL to

direct members where to apply for loans• Credit union logo• Loan rate• Web disclaimer

Solutions for High Performing Organizations

Premium LevelAnnual Marketing Requirements (Jan – Dec)

PremiumComplete any combination of two (one within first 6 months of enrollment and both annually thereafter): • Include in quarterly statement inserts/E-statements• A direct mail/loan promotion piece • Conduct GM email marketing campaign

Complete all:• Promote through newsletter/website articles within first 6 months of enrollment

and annually thereafter• Utilize lobby materials within 60 days of enrollment and ongoing thereafter –

take ones, posters• Place GM web banners or links on website home page and loan page within 30

days of enrollment and ongoing thereafter• Include consumer overview piece in Human Resources new hire and employer

group packets within 60 days of enrollment and ongoing thereafter

Solutions for High Performing Organizations

Standard LevelAnnual Marketing Recommendations (Jan – Dec)

StandardComplete one (within first 6 months of enrollment and annually thereafter): • Include in quarterly statement inserts/E-statements• A direct mail/loan promotion piece • Conduct GM email marketing campaign

Complete all:• Promote through newsletter/website articles within first 6 months of

enrollment and annually thereafter• Utilize lobby materials within 60 days of enrollment and ongoing thereafter

– take ones, posters• Place GM web banners or links on website home page and loan page

within 30 days of enrollment and ongoing thereafter

Solutions for High Performing Organizations

Launch Timeline

Date ActivityJan 18, 2012 Program enhancements announced to Leagues

March 2, 2012 Program Overview posted in Partner Center Credit unions advised via email that program opt-ins are ready to

be accepted Opt-in form posted in Partner Center

March 8, 2012 Program enhancements announced to CUs via IIA Newsletter

Moving forward

All CUs remain eligible for Preferred Pricing CUs that opt-in for revised program eligible for benefits All credit unions currently not signed up must enroll at either the

Standard or Premium level to receive benefits of the enhanced program

Solutions for High Performing Organizations

ENHANCED GM PROGRAM

Enrollment ProcessCredit Union Experience

Solutions for High Performing Organizations

Enrollment Experience Summary

1. Click on the link below and then on the GM sign up form banner: http://www.lovemycreditunion.org/Credit_Union_Sign_Up_Forms_147.html

2. Enter your IIA Partner Center username and password to access the one page web enrollment form and select your promotional level

3. Click to accept terms4. A “Thank You” page is displayed with information about the next steps.5. An email will be sent to confirm the promotional level selected and the

associated marketing requirements6. Additional emails will be sent with instructions for ordering marketing

materials and confirming promotional activities

Solutions for High Performing Organizations

LoveMyCreditUnion.org Home PageStep 1: Go to LoveMyCreditUnion.org, click on Partner Center

Solutions for High Performing Organizations

Partner Center Home PageStep 2: Click on Credit Union Enrollment Forms

Solutions for High Performing Organizations

Partner Center Sign-up PageStep 3: Click on GM Enrollment Form

Solutions for High Performing Organizations

Intermediate Page from GM Tile

Green = if you already have a passwordRed = If you don’t have a password and need to request one

Step 4: Next Action Depends on If You Have a Password

Solutions for High Performing Organizations

Partner Center Login PageStep 5: Enter Email Address and Password

-OR-

Solutions for High Performing Organizations

Partner Center Account Request FormStep 5: Request a Password

Solutions for High Performing Organizations

Partner Center Login Email

Solutions for High Performing Organizations

GM Enrollment FormStep 6: Complete Enrollment Form

Solutions for High Performing Organizations

GM Enrollment Form (cont’d)

Solutions for High Performing Organizations

Enrollment Success Page

Solutions for High Performing Organizations

Duplicate Enrollment

Solutions for High Performing Organizations

Confirmation Email to Account

Solutions for High Performing Organizations

Frequently Asked Questions

Question: Does my credit union have to enroll?

Answer: Yes, to receive the benefits of the Premium program you must enroll. However if you were previously signed up for Big Ticket your Credit Union already has access to the Standard Program benefits.

Question: Is there a deadline to enroll?

Answer: No, all Credit Union Members remain eligible for Preferred Pricing.

Question: What are the main differences between the Premium and Standard enrollment level?

Answer: • Employee pricing for credit union employees who own a non-GM make vehicle• Custom inserts/take ones• Custom web banners• Access to occasional GM special offers•Occasional GM email marketing services

For a complete list of FAQ’s go to: http://www.lovemycreditunion.org/FAQs-829.html