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Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

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Page 1: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

© 2012 Ariba, Inc. All rights reserved.

Enhancing Your Trading Partners’ ExperienceSteve Markle, VP Solutions Management

April 2012

CS

Page 2: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

Ariba Delivers a Unified Seller Experience Your Place for Business Commerce

© 2012 Ariba, Inc. All rights reserved. 2

• Accurate and timely seller information through single company profiles

• Ease of access through a unified solution in the cloud• Greater efficiency through a many-to-many

relationship approach

CONTRACTS

Powered by Ariba Contract Management

LEADS

Powered by Ariba Discovery™

PROPOSALS

Powered by Ariba Sourcing

ORDERS & INVOICES

Powered by Ariba® Network

Page 3: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

© 2012 Ariba, Inc. All rights reserved. 3

Two years ago, our CEO Bob Calderoni announced that Ariba is

on a mission to “consumerize” business commerce and make

commerce better for business.This next-generation UI for sellers is another key step in achieving this.

Page 4: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

Inefficiencies Between Companies Hinder Results Wanted: Better Business Commerce

© 2011 Ariba, Inc. All rights reserved. 4

Page 5: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

Ariba, Inc. 2012 All rights reserved. 5

Source: McKinsey & Company, “The rise of the networked enterprise, Web 2.0 finds it’s payday.” Survey of 4,394 executives. December 2010

“ Networked enterprises are 50% more likely to have increased sales, higher profit margins, gain market share, and be a market leader. ”

41%improved

collaborationacrosssilos

55%better

informationsharing

24%increasedrevenue

77%increasedaccess to

knowledge63%increasedmarketing

effectiveness 43%greatermarketshare

8%higher

margins

“Increasingly companies are embracing collaboration as part of their strategy to grow.”

The Rise of the Networked Enterprise – Enabled by Collaborative Technology

Page 6: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

You’re Seeing This in Your Personal Lives…Networks Have Changed Your Personal Life

© 2012 Ariba, Inc. All rights reserved. 6

Research

Shopping Entertainment

Communication& Collaboration

Page 7: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

Ariba Continues to Lead B2B Collaborative Commerce Innovation – Each Investment Delivers Increased Customer Value

7 © 2012 Ariba, Inc. All rights reserved.

• Better sharing of rich content information

• Faster on-boarding• Increased access to

knowledge• Improved collaboration

across silos• More reliable

certification information

Value Levers at Each Stage

Page 8: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

Numerous B2B Collaborative Technology Options ExistPoint-to-Point Causes Inefficiencies

© 2012 Ariba, Inc. All rights reserved. 8

Fax Server

Fax Server

EDI VAN

EDI VAN EDI VAN

Direct Connect

Direct Connect

Dire

ct C

onne

ct

E-Sourcing Portal

ERP Portal

e-Auction ToolO

nlin

e bi

ddin

g

ERP Portal

Direct Connect

Page 9: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

Only Many-to-Many Delivers Better Business Commerce Enabled by Network-Centric Technology

© 2012 Ariba, Inc. All rights reserved.

Network-Centric

9

Page 10: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

Network-Centric Approach Conquers Legacy Challenges

Poor User Experience

Disconnected Processes

Static Company Profiles

Missed Business Opportunities

• Multiple registrations with varied terms of use

• Poor visibility into company performance, compliance, & risk

• Inaccurate, incomplete & outdated supplier information

• Difficulty tracking certifications

• Multiple log-ins

• Multiple interfaces to manage

• Seller discovery consumes significant buyer resources

• Buyer difficulty identifying qualified sellers

Ariba, Inc. 2012 All rights reserved. 10

Page 11: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

• Single login with linked accounts

• Single-click navigation across solutions

• Accurate, complete & timely information

• Single source of seller certifications

• Easy access to global seller community with rich profile information

• Key step toward developing a universal business commerce directory

• Single registration with unified Terms of Use

• Better visibility into seller performance

11© 2012 Ariba, Inc. All rights reserved.

Seamless UserExperience

ComprehensiveTrading Partner

Discovery Single Company

ProfilesUnified Solution

in the Cloud

Delivering a Seamless Seller Experience

Page 12: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

SELLER VALUE

• Easy access and navigation across all solutions for all customers

• Accurate information through a centrally managed Ariba Cloud Profile

• Greater efficiency through simplified registration and user management

• Increased exposure to real decision makers in their market

These Capabilities Deliver More Value to Both Buyers and Sellers

© 2012 Ariba, Inc. All rights reserved. 12

BUYER VALUE

• Streamlined and unified on-boarding process across Ariba Commerce Cloud solutions

• Increased completeness, accuracy and timeliness of seller profiles

• Integration of seller lifecycle (from identify, to bid, to transact)

• Increased pool of qualified suppliers with rich profile information

Page 13: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

Exposure Opportunities

© 2012 Ariba, Inc. All rights reserved. 13

Ariba’s Unique Commitment to Sellers Benefits Buyers

Increased pool of qualified suppliers

Reduced costs across the value chain

Faster onboarding and readiness

Product Investment

Services and Training Resources

24x7 Global Support Reduced help desk costs

Page 14: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

Ariba Is Taking the Lead in Educating and Informing Suppliers

© 2012 Ariba, Inc. All rights reserved. 14

• Buyer kits helpingthe change management process

• Presentation materials• FAQs for buyers

and sellers • Supplier campaigns• Online demos

Page 15: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

SourcingSourcing

© 2012 Ariba, Inc. All rights reserved. 15

Problem TodayNon-unified Profile and Login

Network (AN)

Network (AN)

Discovery (AD)

Discovery (AD)

SourcingSourcing

Buyers (1:n)

SourcingSourcing

Supplier

User Login

Cloud Account

Single Seller Account is only used by Ariba Network and Discovery

Individual loginsand accounts

Page 16: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

© 2012 Ariba, Inc. All rights reserved. 16

Solution – Seller Collaboration ConsoleUnified Profile and Login

Network (AN)

Network (AN)

Discovery (AD)

Discovery (AD) SourcingSourcing

Buyers (1:n)

SourcingSourcing

Supplier

Single Login

Single AccountCloud Account

Unified and improvedmanagement

Page 17: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

© 2012 Ariba, Inc. All rights reserved. 17

Seller Collaboration ConsoleAriba Solution Entitlements

• Ariba Seller Collaboration Console and Cloud Account¨ Seller Collaboration Console provides seller access to Ariba

Network, Discovery and On-Demand Sourcing* ¨ Seller Cloud Account is used by Ariba Network, Discovery and

On-Demand Sourcing*¨ Buyers can view and access the Seller Cloud Profiles via buy side

from Ariba Network, Discovery and On-Demand Sourcing*

* Will be released in two steps¨ 11s4 – common features for all sellers (Ariba Network, Ariba Discovery and later Ariba

On-Demand Sourcing)¨ 12s1 – Integration with Ariba On-Demand Sourcing, includes moving all existing sourcing

accounts to the Ariba Commerce Cloud

Page 18: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

Agenda

• Moving to the Cloud• Seller Collaboration Console• Ariba Cloud Account• Buyer Features• Improved Documentation• Change Management

© 2012 Ariba, Inc. All rights reserved. 18

Page 19: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

© 2012 Ariba, Inc. All rights reserved. 19

Sourcing Sellers Moving to the CloudDescription: Sourcing Sellers Moving to the Cloud

Splash Page Use Cases Single-Page Seller Registration Ariba Privacy and Data Policy Unified Terms of Use

Splash Page Use Cases Single-Page Seller Registration Ariba Privacy and Data Policy Unified Terms of Use

Features

Event Email Bookmarked URL Straight Log In to Realm Password Reset

Event Email Bookmarked URL Straight Log In to Realm Password Reset

Triggers

Page 20: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

© 2012 Ariba, Inc. All rights reserved. 26

Additional Users after Org Moves to the Cloud

• Use Case: • 2nd, 3rd, “n” user responds to an event after organization

has been moved. • User must enter login credentials and password

secret question.• Accept Terms of Use.

Page 21: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

© 2012 Ariba, Inc. All rights reserved. 31

Unified Terms Of Use

Unified Terms of Use for all Ariba solutions available on the Seller Collaboration Console, includes Data Policy and Privacy Statement

All users will have to accept the TOU

Unified Terms of Use for all Ariba solutions available on the Seller Collaboration Console, includes Data Policy and Privacy Statement

All users will have to accept the TOU

Features

Description: Unified Terms of Use (TOU) - Ariba is unifying its seller facing Commerce Cloud online services with one simple user interface

Supply Side Sellers now only need to accept one unified Terms of Use for all Ariba solutions. Allows that central components of the profile can be shared across all Ariba solutions In addition, change management of these terms will also be unified.

Buy Side Unified Terms of Use means seller accounts will be “TOU ready” for all Ariba solutions

available on the Seller Collaboration Console.

Supply Side Sellers now only need to accept one unified Terms of Use for all Ariba solutions. Allows that central components of the profile can be shared across all Ariba solutions In addition, change management of these terms will also be unified.

Buy Side Unified Terms of Use means seller accounts will be “TOU ready” for all Ariba solutions

available on the Seller Collaboration Console.

Benefits

Page 22: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

© 2012 Ariba, Inc. All rights reserved. 35

Seller Collaboration Console

Welcome: New Features for Ariba Sellers Buyer Relationship Tabs Seller Collaboration Dashboard Central Administration Navigator Single Click Navigation between Ariba Solutions

Welcome: New Features for Ariba Sellers Buyer Relationship Tabs Seller Collaboration Dashboard Central Administration Navigator Single Click Navigation between Ariba Solutions

Features

Description:

Supply Side Ability to interact with all buyers with one shared common account Easy access and navigation between all solutions for all relationships Central management of their Ariba Cloud Profile (company user account settings and

configuration, account information) Ability to manage all events and tasks across all buyer relationships

Buy Side Streamlined Self Registration. Access to Richer profile organization fields for management within the Supplier Profile

Questionnaire. Supplier Maintained Certificate Information. Work decrease of managing seller accounts, passwords, preferences Increase pool of qualified sellers with rich profile information

Supply Side Ability to interact with all buyers with one shared common account Easy access and navigation between all solutions for all relationships Central management of their Ariba Cloud Profile (company user account settings and

configuration, account information) Ability to manage all events and tasks across all buyer relationships

Buy Side Streamlined Self Registration. Access to Richer profile organization fields for management within the Supplier Profile

Questionnaire. Supplier Maintained Certificate Information. Work decrease of managing seller accounts, passwords, preferences Increase pool of qualified sellers with rich profile information

Benefits

Page 23: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

© 2012 Ariba, Inc. All rights reserved. 45

Ariba Cloud Profile

Company Profile Editor Central Certificate Management

Company Profile Editor Central Certificate Management

Features

Description: Seller Account and Profile Management

Supply Side Allows sellers to manage their Ariba Cloud Account (company account

settings and configuration, profile information, and users) across all potential and existing buyer relationships from one central location

Dynamic display of solutions specific settings Richer seller shared account

Buy Side Richer profile maintained by seller Seller-maintained certificate information Profile Update reminder every 60 days keeps seller profile up to date

Supply Side Allows sellers to manage their Ariba Cloud Account (company account

settings and configuration, profile information, and users) across all potential and existing buyer relationships from one central location

Dynamic display of solutions specific settings Richer seller shared account

Buy Side Richer profile maintained by seller Seller-maintained certificate information Profile Update reminder every 60 days keeps seller profile up to date

Benefits

Page 24: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

Buyer Features

• New Sourcing Organization Fields• Enhanced Contact Synchronization• Supplier Profile Questionnaire Features• Editable Copy• Self Registration• Functionality Changes

© 2012 Ariba, Inc. All rights reserved. 57

Page 25: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

New Sourcing Organization Fields

• 21 New Seller Fields (Organization + User)

© 2012 Ariba, Inc. All rights reserved. 58

Page 26: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

Enhanced Contact Synchronization

• Ability for Buyer to Sync users and contacts automatically or with approval

© 2012 Ariba, Inc. All rights reserved. 60

Page 27: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

Supplier Profile Questionnaire Features

• Synchronization Options for Seller Cloud Account Fields (Label Change Only)

© 2012 Ariba, Inc. All rights reserved. 61

• Automatic without Notification• Automatic with Notification• Only after Approval(SIM/SIPM only)

Page 28: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

Editable Copy

• Ability for Buyer to Change Field Value for any field in the Customer Requested Supplier Profile Questionnaire

© 2012 Ariba, Inc. All rights reserved. 62

Page 29: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

Self Registration• Today in 11s1 if the buyer has turned on the parameter “Application

User Can Supplier Self Register” a seller can click the Self -Registration URL on the Buyer realm log in page and be taken to a buyer-specific registration page.

© 2012 Ariba, Inc. All rights reserved. 63

InviteEmail

InviteEmail

Buyer Realm URL

Buyer Realm URL

Buyer Private Web Form

Buyer Private Web Form

Page 30: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

Self Registration

• In 12s1 if the buyer has turned on the parameter “Application User Can Supplier Self Register” when the seller clicks the self registration link, they will be redirected to the single page registration on the Ariba Cloud.

• For sellers to establish a relationship with a buyer, they would look for the Discovery postings from the buyer organization.

• The Buyer will use Discovery postings to establish relationships with sellers in the Cloud.

© 2012 Ariba, Inc. All rights reserved. 64

Page 31: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

Functionality Changes

• Seller Password Reset• Account Review Reminder • Supplier Profile Questionnaire Customization

© 2012 Ariba, Inc. All rights reserved. 66

Page 32: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

Supplier Profile Questionnaire Customization

© 2012 Ariba, Inc. All rights reserved. 69

• In 11s1, possible to set:• Visible to Participant• Initial Value• Reference Documents• Visibility Conditions

• In 12s1, Only for Custom Supplier Profile Questionnaire

Page 33: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

© 2012 Ariba, Inc. All rights reserved. 70

Product Documentation

The Help@Ariba pages now present information by audience (user or administrator)

Dedicated pre-login documentation

The Help@Ariba pages now present information by audience (user or administrator)

Dedicated pre-login documentation

Features

User are seeing all documentation (admin and user level) on one long list Content is grouped by files and not by content areas Help during registration is not specific to the registration

User are seeing all documentation (admin and user level) on one long list Content is grouped by files and not by content areas Help during registration is not specific to the registration

Current problems

Description: Improved Product Documentation

Supply Side Help@Ariba now provides a variety of improvements based on audience and

task with better organization of content. Pre-login documentation is now available to support the seller registration and

logon processes. Buy Side

Supplier enablement will be easier due to pre- and post- login support documentation

Supply Side Help@Ariba now provides a variety of improvements based on audience and

task with better organization of content. Pre-login documentation is now available to support the seller registration and

logon processes. Buy Side

Supplier enablement will be easier due to pre- and post- login support documentation

Benefits

Page 34: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

Q&A

71© 2012 Ariba, Inc. All rights reserved.

Page 35: Enhancing Your Trading Partners’ Experience Steve Markle, VP Solutions Management April 2012 © 2012 Ariba, Inc. All rights reserved. CS

Don’t Miss the General Session Panel Today at 5:15 p.m.

© 2012 Ariba, Inc. All rights reserved. 72

• Sustainable Supply Chains through Vested Trading Partner Relationships

¨ Long-term, mutually beneficial partnerships between buyers and suppliers are increasingly being described as vested relationships, defined by a shared vision, agreed-upon desired outcomes, transparency, trust, and win-win. Developing such trading partner relationships pays dividends in many ways, particularly when your goal is ensuring a sustainable supply chain. Join Tim Minahan, chief marketing officer for Ariba, as he explores the concept with Kate Vitasek, author of Vested Outsourcing, and Tim McBride, general manager for global finance shared services at Microsoft. Mr. Minahan and his guests will engage with Ariba customers who will talk about such investments at their companies, and the impact they have on their comprehensive sustainability programs.

¨ 5:15 p.m. – 6:00 p.m. – Florentine III and IV