enliven CEM®

Enterprise CEM Solution

for Banking

Enliven CEM®

Analytics Driven Actionability Platform

Enliven CEM® is an Enterprise Analytics Driven Actionability Platform delivering high impactful Business and

Customer Insights. Based on these insights, Enliven CEM® enables you to deliver “Next Best Actions” that can

connect meaningfully to individual customers with relevance and context. Enliven CEM® helps businesses with

» Business & Customer Analytics & Insights

» Deliver personalized campaigns across touch points

» Cross channel correlation

» Addresses service issues

In effect, Enliven CEM® enhances efficiency of cross sell and upsell by

facilitating a 360 degree view of each and every customer and automates

the CEM process across organization and channels.

Salient Features:

» Next Generation Analytics driven Actionability Platform

» High Transaction Processing Engine with inbuilt Miner

» Easily Configurable UI

» Big Data Visualization Engine

» Embedded Actionability Engine to define actions and responses on Big Data

» Intuitive 360 Degree View of customers

» Inbuilt configuration language and compiler to realize complex Business Logic, Mathematical or Statistical Model

Operational and Business Analytical

Views

Lifestyle preferences

360 degree holistic Individual view

Typical Use cases and Analytics derivatives for Banks

Enliven CEM® offers user definable use cases. Some of the typical use case for banks are listed below: Multidimensional Profiling capturing dynamic lifestyle pattern 1. Lifestyle judgment based on Credit/Debit cards and Internet Banking usage 2. Tie-up with Vendors for better deals to customers based on lifestyle

Attributes 3. Personalized Cross Sell & Up Sell through various touch points

4. Measure response effectiveness

Linking and association (Products and Customers)

1. Linking all Products (Savings, Current, Credit Card, housing/Car/Personal/ Mortgage Loans, etc.)

2. Provide Integrated Campaigning & Next Best Offers 3. Unified Account Management & View

4. Priority Based on Net-Value (IVRS/Call Center/Branch) Real Time Interaction Monitoring and Response

1. Real Time Interaction Management across all customer Touch Points (ATM, Branch etc.)

2. Cross Channel Interaction Correlation 3. Real Time Response on identified patterns mapped onto products 4. Response Index measuring effectiveness

360 degree view driven Next Best Actions 1. Product Recommendation based on Usage and patterns 2. Personalized Financial Guidance 3. Proactive Issue Resolution with Relevancy 4. Effective Campaigns with Relevance and Context Operational and Business efficiency

1. Target vs. Actuals view (Accounts/ Balances/Income/Expenditure/etc.) 2. Income Vs Expense Analytics (Payments, Interest earned, Expenses) 3. Interaction Analytics (Complaints, Enquiries, Resolutions, etc.) 4. Account Analytics (CASA/Loans/CC/FD/TD/etc.)

Customer Lifecycle Management & Scoring

1. Lifecycle value and state 2. Activity indexing 3. Engagement Modeling

Usage Profiling

Lifestyle Analysis

Interaction Behavior

Channel Intelligence

Product fitment

Loyalty Scoring

RFM and Preferences

Lifecycle state and Lifecycle stage

CUSTOMER 360 DEGREE UNDERSTANDING

End Mile Delivery Profiling – Analytics -- Actionability

Ramyam Intelligence Lab

Ramyam Intelligence Lab, provides solutions to service providers to deliver superior customer experience management, to their customers. Our innovative CEM product, enliven CEM® uses behavioral modeling to understand customers’ needs, wants and provides actionable intelligence, which helps to create targeted services, promotions and campaigns and revolutionize the way customer engagement is managed. Todays renowned telecom operators, banks, insurance and travel companies are using our experience enhancement solutions to accelerate their customers’ experience and growth. We help businesses improve their customers’ experiences through a virtual account manager for all their services, subscriptions across the lines of business. Our enliven CEM® based solutions empower the businesses for developing multi angle customer insight and offer personalized services. We profile the customer data to realize the full potential of your customer by recognizing all elements of identity. The solution can save your time and help you in quick decisioning by making complex, transformations using a single engine. The end result will be streamlined and focused engagement and actionability around each and every customer be it in millions.

Phone: +91-80-6726-9266 Email: sales@ramyamlab.com

Web: http://www.ramyamlab.com